Welcome!

News Feed Item

Big Data & the Cloud: The Sum Is Greater Than the Parts

Learn how to accelerate your move to the cloud and use big data to discover new hidden value for your business and your users.

WEST HARTFORD, Conn., March 25, 2014 /PRNewswire/ -- Today's enterprises face unique challenges. In the past, the requirement was to upgrade, be it a move from mainframes to PCs, command-line based to graphical interfaces, or from standalone to web-based applications. Today, it's about building an integrated strategy that involves multiple technologies both existing and new. For example, there's more diversity in database technology than ever before (SQL vs. NoSQL, in-memory vs. elaborate cache management), server technology (physical and virtual, Intel vs. ARM), and data center infrastructure (private, public, and hybrid clouds), to name a few. At the moment, none of these technologies are replacing the others; instead, they need to be integrated.

Users are also demanding greater value from a wider range of application types, such as those running on the corporate intranet, in the cloud, and increasingly on mobile devices. They expect consistency across all platforms and equal access to data and functionality. The level of integration required presents challenges, but it also offers new opportunities if you know where and how to look, according to this new UBM Tech report.

Big Data's Promises and Challenges
Mining data for hidden value is the territory of big data, where large-scale, diverse data sets are collected and deeply analyzed. Tools are available to analyze potentially huge data sets to help you learn more about your market, your customers, and essentially your own business. Big data analytics combined with business intelligence (BI) tools can help you take the volumes of unstructured data at your fingertips (e.g., customer, marketing, CRM, and technical data) and reveal both new business opportunities and areas that you need to optimize inside your business. For example, analytics and BI can deliver a deeper understanding of your market, identify internal process inefficiencies, and surface the unspoken needs of your customers, possibly before they even know they have these needs. This is where the predictive nature of big data analytics helps to tailor your products to better suit markets and customers and create new products for newly discovered opportunities.

Of course, to leverage big data, enterprises need to overcome some major challenges. Enterprises need to decide who leads their big data initiatives. For example, should marketing or IT lead a customer data initiative and who should own the data and analysis? Enterprises also need to resist being blinded by the sheer volume of data available and steer clear of coercing analytics tools to deliver an expected, but not necessarily correct, answer. A core tenet of big data is that you absolutely need to ensure you uncover the truth in what your data is telling you. As a result, some companies have created a new role, the chief data officer—a position that combines both business prowess with the mathematical and deep analytical skills—to ensure that big data is done right from beginning to end.

The remaining challenges are technical, including tackling the processing power, storage capacity, and bandwidth needed, and defining the analytics themselves to find the true value in your data.

The full UBM Tech report examines what it takes to capitalize on big data in the cloud and hyperconnected big data. Download the full report here.

About VIAcode: VIAcode builds and delivers commercial and internal software products that make a difference for its customers. The company radically enhances technical capabilities of our clients by deploying world-class technologists throughout the software development life cycle to deliver high quality software products on time and on budget. VIAcode's clients include large software product companies, technology start-ups, and Fortune 1000 companies. VIAcode is an Amazon Web Services Partner, a Microsoft Gold Partner, and a member of the Microsoft System Center Alliance. To learn more, visit www.viacode.com.

SOURCE UBM Tech

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.