Welcome!

News Feed Item

NVIDIA Transforms Product Design With Iray VCA, Replacing Physical Prototypes With Interactive, Photorealistic Digital Models

New Visual Computing Appliance Scales to Dramatically Accelerate Ray Tracing in Leading Design Applications

SAN JOSE, CA -- (Marketwired) -- 03/25/14 -- GTC -- NVIDIA today introduced a GPU rendering appliance that dramatically accelerates ray tracing, enabling professional designers to interact with computer models of such high visual fidelity that it can largely replace the lengthy, costly process of building physical prototypes.

The NVIDIA® Iray® Visual Computing Appliance (VCA) combines hardware and software to greatly accelerate the work of NVIDIA Iray -- a photorealistic renderer integrated into leading design tools like Dassault Systèmes' CATIA and Autodesk's 3ds Max. Because the appliance is scalable, multiple units can be linked, speeding up by hundreds of times or more the simulation of light bouncing off surfaces in the real world.

As a result, automobiles and other complex designs can be viewed seamlessly at high visual fidelity from all angles. This enables the viewer to move around a model while it's still in the digital domain, as if it were a 3D physical prototype.

"Iray VCA lets designers do what they've always wanted to -- interact with their ideas as if they were already real," said Jeff Brown, vice president and general manager of Professional Visualization and Design at NVIDIA. "It removes the time-consuming step of building prototypes or rendering out movies, enabling designs to be explored, tweaked and confirmed in real time. Months, even years -- and enormous cost -- can be saved in bringing products to market."

NVIDIA is working with all software companies that license Iray technology about adding support for Iray VCA. At this week's GPU Technology Conference, Iray VCA is being shown powering a range of applications, including Bunkspeed Drive, from RTT; Iray for Maya, from 0x1 Software; and Iray+ for 3ds Max, from Lightwork Design.

Understanding Critical Design Issues
Prior to Iray VCA, design teams have typically relied on workstations using one or two GPUs to create 3D visual models. The most sophisticated solutions, involving clusters of machines, have limited interactive quality or require the creation of movies of product designs. And both prevent a full understanding of critical design issues, such as undesirable reflections on a windshield.

Iray VCA delivers unprecedented rendering performance using eight of NVIDIA's most powerful GPUs, each with 12GB of graphics memory, which together deliver 23,040 CUDA® architecture cores. It has both 10GigE and InfiniBand connections, so rendering clusters of multiple Iray VCAs can be easily built up over time. Its exclusive Iray cluster-management software dynamically allocates Iray VCAs to meet the demands of the day's workload.

Iray VCAs can be conveniently located in an IT center and serve their rendering power on demand, while requiring little or no technical support.

Honda an Early Adopter
Honda Research and Development's styling design department is an initial user, with a prototype cluster made up of 25 nodes to refine styling designs on future cars.

"For our styling design requirements, we developed specialized tools that run alongside our RTT global standard platform," said Daisuke Ide, system engineer at Honda Research and Development. "Our TOPS tool, which uses NVIDIA Iray on our NVIDIA GPU cluster, enables us to evaluate our original design data as if it were real. This allows us to explore more designs so we can create better designs faster and more affordably."

Product Availability
Iray VCA systems will be available starting in summer through a global VAR network of certified system integrators, including CADnetwork, Fluidyna, IGI and migenius. Pricing is $50,000 in North America, and includes an Iray license and the first year of maintenance and updates.

More information on Iray VCA is available at www.nvidia.com/irayvca.

To Keep Current on NVIDIA:

  • Like NVIDIA on Facebook.
  • Connect with NVIDIA on LinkedIn.
  • Use #GTC14 on Twitter.
  • View NVIDIA videos on YouTube.
  • Keep up with the NVIDIA Blog.
  • Use the Pulse news reader to subscribe to the NVIDIA Daily News feed.

About NVIDIA
Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art and science of visual computing. The company's technologies are transforming a world of displays into a world of interactive discovery -- for everyone from gamers to scientists, and consumers to enterprise customers. More information at http://nvidianews.nvidia.com and http://blogs.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the impact, benefits and availability of NVIDIA Iray VCA are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners' products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission, or SEC, including its Form 10-K for the fiscal period ended January 26, 2014. Copies of reports filed with the SEC are posted on the company's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

© 2014 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Iray, Iray VCA and CUDA are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability and specifications are subject to change without notice.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2550263
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2550266

Add to Digg Bookmark with del.icio.us Add to Newsvine

For further information, contact:
Gail Laguna
Senior PR Manager for Pro Visualization
NVIDIA Corporation
(408) 386-2435
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...