Welcome!

News Feed Item

NetSuite Powers Turbosmart's High Performing Omnichannel Commerce Operations

Australian Automotive Manufacturer Goes Live on NetSuite SuiteCommerce to Deliver Seamless Omnichannel Experience for Customers Globally

SYDNEY, March 25, 2014 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Australian automotive performance products manufacturer Turbosmart, has gone live on NetSuite SuiteCommerce to integrate its ecommerce website with its core back-end processes — including financials, multi-site and multi-currency management, customer relationship management (CRM), manufacturing, inventory management, order management, merchant services, marketing and freight integration —within one unified business management suite. Turbosmart is using NetSuite SuiteCommerce to streamline business processes, expand sales channels and provide a seamless omnichannel commerce experience to customers globally. As a result, Turbosmart has gained real-time visibility and control of its business to support timely inventory refreshes and seamless interactions with customers.

The traditional model of manufacturing and distribution is rapidly changing as organisations are looking for ways to transform their businesses into agile enterprises with timely execution and an online consumer-like experience in order to succeed in this very competitive market. NetSuite SuiteCommerce provides the business agility to rapidly expand into new markets and sales channels by addressing key omnichannel challenges. It delivers critical business advantages for Turbosmart, including a 360-degree view of customers, real-time business data visibility and analytics, a dynamic web storefront, real-time inventory insight, efficient order management, as well as multi-currency support, which will effectively support its global customer base.

Founded in 1997, Turbosmart's automotive performance products are all manufactured from its head office in Sydney and distributed by a network of more than 200 distributors to performance workshops and auto parts stores in more than 50 countries, supported by a sales office and warehouse in the U.S. and a warehouse in Poland. Turbosmart has been a NetSuite customer since the beginning of 2013, when it deployed NetSuite OneWorld to better manage its financials and other back-end global business operations. NetSuite OneWorld also provides multi-subsidiary and multi-currency support that allows Turbosmart to manage its operations in real time by consolidating financials for four different currencies (AUD, USD, GBP and Euro).

Turbosmart's previous ecommerce platform was the only core process not integrated with NetSuite OneWorld. It was set up in 2011 to sell spare parts and other products that shops did not want to stock but customers still needed. This lack of integration led to a lot of manual, double handling of data to ensure online orders were processed and payments validated. It also had separate web stores for Australia and the U.S., with some U.S. customers purchasing on the Australian website and having to pay significantly more in shipping costs, which often resulted in the shopping cart being abandoned before checkout.

"The market for automotive performance products is very crowded," said Nicholas Cooper, CEO of Turbosmart. "In order to compete, we need to be aggressive with our marketing promotions and ensure that we have the most advanced systems in place to keep us one step ahead. Our website is an important part of this process, giving us a direct relationship with our end consumers and making them feel that they are using a product that is supported by us from start to finish. NetSuite gives us all the right tools to achieve this in a single, integrated solution."

Since deploying NetSuite SuiteCommerce, Turbosmart is able to run its ecommerce website and back-end processes on one centralised platform. NetSuite SuiteCommerce not only streamlines business processes and improves operational efficiency for the manufacturer, but it also provides a significantly enhanced and seamless experience for its online customers. In particular, it speeds up the order fulfilment process by saving the team at Turbosmart a considerable amount of time by eliminating the double entry and manual processing of orders and payments, enabling multi-currency transactions through multiple sites seamlessly, which now go directly from the website straight into the accounting and financials components of NetSuite OneWorld.

"NetSuite has absolutely transformed that way we do things," said Mr. Cooper. "The most significant thing is that we are now a proactive company, rather than being a reactive one. Before NetSuite, we were back at the point of just making it through orders. Now we have stock on the shelves and can fulfill orders in a matter of days, instead of weeks, regardless of the size of the order."

Turbosmart is also benefiting from a marketing and CRM perspective, with NetSuite SuiteCommerce helping to build up a database of end consumers that it can market directly to and build demand and loyalty for new products.

"NetSuite now makes the process so much easier and trackable," added Mr. Cooper. "Before, we couldn't get an ROI figure on any of our promotions, and didn't know which ones were successful or not. We can now target promotions to distributors and consumers that work and eliminate the ones that don't."

According to Mark Troselj, managing director of APAC and Japan for NetSuite: "To successfully run an omnichannel business, manufacturers like Turbosmart must focus on application integration to ensure that transactions and data flow seamlessly between ecommerce, CRM, ERP and manufacturing applications. That will provide better insight into how to optimise inventory and order management, forecast demand more accurately and reduce costs. We see these benefits coming to life for Turbosmart with NetSuite."

About SuiteCommerce

NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced web store that allows the creation of uniquely branded and personalised shopping experiences optimised for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, social, mobile—all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Please visit www.suitecommerce.com.au for more information.

Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations, as demonstrated by a recent Gartner study naming NetSuite as the fastest growing top 10 financial management systems vendor in the world. NetSuite continues its success in delivering the best cloud ERP/financial suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.

For more information about NetSuite please visit www.netsuite.com.au.

Follow @NetSuiteAPAC on Twitter for NetSuite news and real-time updates.

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc.

NetSuite. Where Business is Going.

Logo - http://photos.prnewswire.com/prnh/20090924/SF81218LOGO-b

SOURCE NetSuite Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...