Welcome!

News Feed Item

NetSuite Powers Turbosmart's High Performing Omnichannel Commerce Operations

Australian Automotive Manufacturer Goes Live on NetSuite SuiteCommerce to Deliver Seamless Omnichannel Experience for Customers Globally

SYDNEY, March 25, 2014 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Australian automotive performance products manufacturer Turbosmart, has gone live on NetSuite SuiteCommerce to integrate its ecommerce website with its core back-end processes — including financials, multi-site and multi-currency management, customer relationship management (CRM), manufacturing, inventory management, order management, merchant services, marketing and freight integration —within one unified business management suite. Turbosmart is using NetSuite SuiteCommerce to streamline business processes, expand sales channels and provide a seamless omnichannel commerce experience to customers globally. As a result, Turbosmart has gained real-time visibility and control of its business to support timely inventory refreshes and seamless interactions with customers.

The traditional model of manufacturing and distribution is rapidly changing as organisations are looking for ways to transform their businesses into agile enterprises with timely execution and an online consumer-like experience in order to succeed in this very competitive market. NetSuite SuiteCommerce provides the business agility to rapidly expand into new markets and sales channels by addressing key omnichannel challenges. It delivers critical business advantages for Turbosmart, including a 360-degree view of customers, real-time business data visibility and analytics, a dynamic web storefront, real-time inventory insight, efficient order management, as well as multi-currency support, which will effectively support its global customer base.

Founded in 1997, Turbosmart's automotive performance products are all manufactured from its head office in Sydney and distributed by a network of more than 200 distributors to performance workshops and auto parts stores in more than 50 countries, supported by a sales office and warehouse in the U.S. and a warehouse in Poland. Turbosmart has been a NetSuite customer since the beginning of 2013, when it deployed NetSuite OneWorld to better manage its financials and other back-end global business operations. NetSuite OneWorld also provides multi-subsidiary and multi-currency support that allows Turbosmart to manage its operations in real time by consolidating financials for four different currencies (AUD, USD, GBP and Euro).

Turbosmart's previous ecommerce platform was the only core process not integrated with NetSuite OneWorld. It was set up in 2011 to sell spare parts and other products that shops did not want to stock but customers still needed. This lack of integration led to a lot of manual, double handling of data to ensure online orders were processed and payments validated. It also had separate web stores for Australia and the U.S., with some U.S. customers purchasing on the Australian website and having to pay significantly more in shipping costs, which often resulted in the shopping cart being abandoned before checkout.

"The market for automotive performance products is very crowded," said Nicholas Cooper, CEO of Turbosmart. "In order to compete, we need to be aggressive with our marketing promotions and ensure that we have the most advanced systems in place to keep us one step ahead. Our website is an important part of this process, giving us a direct relationship with our end consumers and making them feel that they are using a product that is supported by us from start to finish. NetSuite gives us all the right tools to achieve this in a single, integrated solution."

Since deploying NetSuite SuiteCommerce, Turbosmart is able to run its ecommerce website and back-end processes on one centralised platform. NetSuite SuiteCommerce not only streamlines business processes and improves operational efficiency for the manufacturer, but it also provides a significantly enhanced and seamless experience for its online customers. In particular, it speeds up the order fulfilment process by saving the team at Turbosmart a considerable amount of time by eliminating the double entry and manual processing of orders and payments, enabling multi-currency transactions through multiple sites seamlessly, which now go directly from the website straight into the accounting and financials components of NetSuite OneWorld.

"NetSuite has absolutely transformed that way we do things," said Mr. Cooper. "The most significant thing is that we are now a proactive company, rather than being a reactive one. Before NetSuite, we were back at the point of just making it through orders. Now we have stock on the shelves and can fulfill orders in a matter of days, instead of weeks, regardless of the size of the order."

Turbosmart is also benefiting from a marketing and CRM perspective, with NetSuite SuiteCommerce helping to build up a database of end consumers that it can market directly to and build demand and loyalty for new products.

"NetSuite now makes the process so much easier and trackable," added Mr. Cooper. "Before, we couldn't get an ROI figure on any of our promotions, and didn't know which ones were successful or not. We can now target promotions to distributors and consumers that work and eliminate the ones that don't."

According to Mark Troselj, managing director of APAC and Japan for NetSuite: "To successfully run an omnichannel business, manufacturers like Turbosmart must focus on application integration to ensure that transactions and data flow seamlessly between ecommerce, CRM, ERP and manufacturing applications. That will provide better insight into how to optimise inventory and order management, forecast demand more accurately and reduce costs. We see these benefits coming to life for Turbosmart with NetSuite."

About SuiteCommerce

NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced web store that allows the creation of uniquely branded and personalised shopping experiences optimised for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, social, mobile—all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Please visit www.suitecommerce.com.au for more information.

Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations, as demonstrated by a recent Gartner study naming NetSuite as the fastest growing top 10 financial management systems vendor in the world. NetSuite continues its success in delivering the best cloud ERP/financial suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.

For more information about NetSuite please visit www.netsuite.com.au.

Follow @NetSuiteAPAC on Twitter for NetSuite news and real-time updates.

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc.

NetSuite. Where Business is Going.

Logo - http://photos.prnewswire.com/prnh/20090924/SF81218LOGO-b

SOURCE NetSuite Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...