Welcome!

News Feed Item

CORRECTING and REPLACING Peet’s Coffee & Tea and Pandora Announce New Partnership to Enhance the Coffee Shop Music Experience

In the first paragraph, the four links have changed.

The corrected release reads:

PEET’S COFFEE & TEA AND PANDORA ANNOUNCE NEW PARTNERSHIP TO ENHANCE THE COFFEE SHOP MUSIC EXPERIENCE

For the first time, Peet’s and Pandora team up to bring customized Peet’s branded Pandora radio stations to all Peet’s stores nationwide

Peet's Coffee & Tea, a premier specialty coffee and tea company, and Pandora (NYSE:P), the leading internet radio service, today announced a new partnership which marks the first time Pandora will feature partner branded radio stations in a brick-and-mortar environment nationwide. Peet’s will now have its own customized radio stations on Pandora that will be played in all of its stores across the U.S. Peet’s branded Pandora radio stations—Eclectic Classical, Jazz Giants, Origins, and Melodic Indie—are curated by Peet’s music aficionado and 25-year veteran employee Patrick Main. Also, the new Peet’s stations will be available to all Pandora listeners.

“In looking at the store experience holistically, we wanted to create an atmosphere that reinforced our commitment to craftsmanship in everything we do,” said Debbie Kristofferson, vice president of marketing at Peet’s Coffee & Tea. “The combination of songs personally selected by Peet’s with Pandora’s musicological expertise provides a fresh, constantly evolving music experience.”

The partnership with Pandora allowed Peet’s not only to refresh the music experience in stores, but also to offer customers more music options. Peet’s music aficionado Patrick Main planted the seeds for the Peet’s branded Pandora radio stations and will continue to work with Pandora to guide and grow Peet’s music expression. In addition, Peet’s fans can access the Peet’s radio stations directly via their Pandora mobile or desktop application.

Peet’s Personalized Pandora Stations

Peet’s curated music that is outside the mainstream, yet adventurous and warmly accessible. In working with Pandora, Peet’s set guidelines for each station and selected tracks and artists that pair well with their coffees. The music choices are a balance of what’s popular and trending, along with a more classic music selection that contributes to an inviting store environment. Here’s a sampling of the Peet’s branded Pandora radio stations:

  • Peet’s Melodic Indie includes indie bands like Pinback, Neko Case, and Broken Bells that provide a contemporary, melodic sound and pair well with sweet, bright and fresh coffees such as Peet’s Kenya Auction Lot and Café Solano Medium Roast.
  • Peet’s Jazz Giants reflects Peet’s Italian Roast and Espresso Forte Blend with its vigorous, full and lively swing, bebop, hard bop, cool jazz and newer explorations including artists like Miles Davis Quintet, Charlie Parker, Betty Carter, and Jason Moran.
  • Peet’s Origins blurs borders and enhances Peet’s rustic, earthy and vibrant blends including Uzuri African Blend and Gaia Organic Blend. Focused on folk traditions and new music from around the world, artists include Cesaria Evora (Cabo Verde), Dobet Gnahore (Côte d’Ivoire), Franco (Zaire), Gabby Pahinui (Hawai'i), Papi Brandao (Panama), and Armando Garzon (Cuba).
  • Peet’s Eclectic Classical pays tribute to the broad history of classical music while emphasizing contemporary composers and cutting-edge performers in a music selection that is bold, structured and complex. When paired with Major Dickason’s Blend or Peet’s French Roast, the tasting and listening experience is symphonic.

“We are excited to partner with Peet's to leverage the power of Pandora’s platform to bring to life Peet’s musical expression for our active audience of over 75 million monthly listeners and Peet’s customers nationwide,” said Simon Fleming-Wood, CMO of Pandora.

ABOUT PEET’S COFFEE & TEA

Peet's Coffee & Tea, Inc. is the premier specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the U.S. Today, Peet's Coffee & Tea offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high-quality and taste standards, and controlling product quality through its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas.

For more information about Peet's Coffee & Tea, Inc., visit www.peets.com. Connect with Peet's on Facebook at www.facebook.com/peets, on Twitter at twitter.com/peets_tweets and on Instagram at instagram.com/peetscoffee.

ABOUT PANDORA

Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.