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Concise Analysis of the International Antivirus Software Package Market

DUBLIN, March 25, 2014 /PRNewswire/ --

Research  and  Markets ( has announced the addition of the "Concise Analysis of the International Antivirus Software Package Market" report to their offering.

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The increasing number of attacks and threats has prompted antivirus software vendors to develop new products or improve existing products to adapt to the changing technological environment. Additionally, changing customer requirements and increased competition among vendors are other reasons for the availability of improved applications for customers at lower cost. This trend is expected to continue in the future.

According to the report, one of the main drivers impacting this market is the significant increase in the use of smartphones, which is affecting the demand for and usage of antivirus software.

Further, the report states that one of the key challenges faced by the market is the declining demand for PCs. The reason for the decline is the increased use of tablets and smartphones, which can impact the demand for antivirus software.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key  Topics  Covered:

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Market Description

7. Market Landscape

8. Antivirus Product Segmentation

9. Geographical Segmentation

10. Vendor Landscape

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Key Vendor Analysis

18. Other Reports in this Series

Companies  Mentioned:

  • Avast Software B.V.
  • Avira Holding GmbH
  • Microsoft Corp.
  • Symantec Corp.
  • AVG Technologies
  • Kaspersky Lab
  • Panda Security S.L.
  • Trend Micro.

For more information visit

Media  Contact: Laura Wood , +353-1-481-1716, [email protected]

SOURCE Research and Markets

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