|By PR Newswire||
|March 26, 2014 12:00 AM EDT||
DUBLIN, March 26, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/2d7cwq/global) has announced the addition of the "Concise Analysis of the International Broadcasting and Cable TV Market" report to their offering.
(Logo: http://photos.prnewswire.com/prnh/20130307/600769 )
A major trend noticed in the Global Broadcasting and Cable TV market is the increasing use of interactive TV by end-users. Interactive TV enables end-users/audience to affect the course of the programs being watched. For instance, it enables real-time voting on screen, which allows the audience to decide the way the show should flow. Companies are increasingly using interactive TV advertisements, which allow end-users to order the advertiser's product using the TV remote. For instance, Twitter Inc. has recently announced a new advertising product which will help increase the reach of advertisers (or their products) across numerous viewers. By using this product, tweets made about TV advertisements will be promoted online on Twitter.
According to the report, the Global Broadcasting and Cable TV market is driven by many growth factors, one of which is increasing number of TV advertisements. The competition in the market has increased and this has forced businesses/enterprises to increase the number of advertisements placed on TV. This, in turn, has contributed to the revenue of the global market.
Further, the report states that the increasing penetration of internet TV is a major challenge faced by the global market. Cable and satellite TV services are being replaced by internet TV services, and its increased adoption is affecting the overall revenue of the market.
The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are AMC Networks Inc., Cablevision Systems Corp., Coinstar Inc., Comcast Corp., Discovery Communication Inc., DISH Network Corp., Dreamworks Animation SKG Inc., Emmis Communications Corp., Gray Television Inc., INTERNET TV plc, Liberty Media Corp., Lions Gate Entertainment Corp., Netflix Inc., News Corp., SBS Broadcasting SA, The Walt Disney Co., UnitedGlobalCom Inc., and 5th Avenue Channel Corp.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
1. Executive Summary
2. List of Abbreviations
4. Market Research Methodology
5. Scope of the Report
6. Market Landscape
7. Market Segmentation
8. Geographical Segmentation
9. Vendor Landscape
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Key Vendor Analysis
17. Other Reports in this Series
- 5th Avenue Channel Corp.
- AMC Networks Inc.
- British Broadcasting Corp.
- British Sky Broadcasting Group plc
- Cablevision Systems Corp.
- Coinstar Inc.
- Comcast Corp.
- DISH Network Corp.
- Discovery Communication Inc.
- Dreamworks Animation SKG Inc.
- Emmis Communications Corp.
- Gray Television Inc.
- INTERNET TV plc
- Liberty Media Corp.
- Lions Gate Entertainment Corp.
- Netflix Inc.
- News Corp.
- SBS Broadcasting SA
- The Walt Disney Co.
- Time Warner Inc.
- UnitedGlobalCom Inc.
- Viacom Inc.
- Vivendi SA.
For more information visit http://www.researchandmarkets.com/research/2d7cwq/global
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets
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