Click here to close now.

Welcome!

Blog Feed Post

SDL Strengthens its Customer Experience Cloud with New Releases of SDL Social and SDL Campaigns

New capabilities empower digital marketers to focus on the consumer and create more engaging customer experiences

WAKEFIELD, Mass. and MAIDENHEAD, UK - March 25 2014 - SDL (LSE: SDL) announces new cloud-based solution capabilities across two key pillars of the SDL portfolio: SDL Social and SDL Campaigns. The latest release within SDL's Customer Experience Cloud (CXC) continues the ongoing focus on cloud delivery and provides enhanced capabilities for digital marketers. New features allow marketers to incorporate past buyer activities, while arming them with insights into future behaviours to intelligently structure more impactful and engaging marketing campaigns, greatly increasing the return on investment.

Today's digital marketers need solutions that provide the insight and actionable data to engage the always-connected customer. In this strategic release stemming from the January announcement of the CXC, SDL has enhanced the solutions portfolio with SDL Social and SDL Campaigns, empowering digital marketers to meet these needs across all customer touchpoints. Combining these solutions, marketers across the globe gain the ability to deliver impactful experiences throughout the customer journey, regardless of device or location, improving customer acquisitions and powering continuous digital campaigns.

SDL Social, as delivered through the SDL Customer Experience Cloud, provides marketers with the insights necessary to properly allocate digital marketing resources to improve targeting, engagement and ROI for customer acquisition. This new release offers a completely re-designed user experience providing richer context and data visualisations to drive actions across the marketing organisation.

New features of SDL Social include:

  • SDL Customer Journey Analytics - Enhanced modelling of the quality of experiences that make up the customer's buying journey
  • Optimised User Experience for Business Users - Increased access to superior customer conversations and social data with easy-to-interpret charts, graphs and data visualisations
  • Pre-packaged Integration with the SDL Customer Experience Cloud - Seamless integration with other SDL applications, accelerating the ability to acquire customers, campaign globally and provide more contextually relevant experiences

Formerly known as the SDL Intelligent Marketing Suite, SDL Campaigns, delivered through the SDL Customer Experience Cloud, enables marketers to maintain a continuous cycle of engagement and understanding along each customer's unique journey. With these enhancements, marketers can listen to what the customer wants and engage with them at the right time, with the right message, in the right tone of voice, across the right channel, resulting in an enterprise-class marketing user experience for today's digital marketers.

With this release, SDL Campaigns delivers:

  • A Robust Set of Platform Enhancements - Release includes seamless integration across the SDL ecosystem, simplified cross-product navigation with single sign-on and a unified look and feel
  • New Digital Intelligence Offering - Enables real-time decision making and smarter campaign planning through the capture of real-time web interaction data
  • Advanced Campaign Segmentation Interface - Powerful and easy-to-use, incorporates the strength and best-in-class features of the former Alterian AMS Selection Planner

"SDL has the unique ability to help marketers understand and define who their customers are, what they want and how to reach them through data driven insights," said Dennis van der Veeke, CTO at SDL. "Part of today's challenge in reaching the millennial audience is the ability to continuously engage the consumer with highly targeted content. Through the cloud delivery of SDL Social and SDL Campaigns, marketers now have the insight needed to drive digital experiences that result in increased ROI for organisations across the globe."

Learn more
SDL will host a global webcast on Wednesday, April 2, 2014 at 11 a.m. EDT to preview the new features available in this release. To register and find out more details, please visit the event site here - http://goo.gl/dUtf8U

About SDL
SDL (LSE: SDL) allows companies to optimize their customers' experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit http://www.sdl.com/.

Contacts:
SDL North America
Jessica Hohn-Cabana
+1 508-353-3454
[email protected]

For U.S.:
PAN Communications
Emily Held, Adam Novak
+1 617-502-4300
[email protected]

For Europe:
onechocolate communications
Daniel Couzens, Stacey Jones
+44 (0)207 437 0227
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization. In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...