Welcome!

News Feed Item

Marketron Launches Mediascape Streaming to Integrate Multi-Inventory Type Reporting on Open Platform

Fully Integrated Cloud-Based Solution Enables Broadcasters to Access Cross-Media Reporting

HAILEY, Idaho, March 26, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced the beta launch of Mediascape Streaming, a new solution that provides 360-degree campaign management and streaming inventory reporting via a SaaS-based model. The newest solution on Marketron's Mediascape open platform, Mediascape Streaming is unmatched in the media industry, and allows advertisers to roll up reporting across all inventory types, including streaming. Available in a web-based model, Mediascape Streaming is accessible anytime, anywhere and from any device.

"With the launch of Mediascape Streaming, we are pleased to announce a comprehensive 360-degree campaign management reporting tool for our customers," said Tony Gaughan, CTO and SVP Products at Marketron. "As our customers continue to expand to new inventory types at the station level, Marketron is committed to providing the services necessary to support that growth."

Mediascape Streaming is built on the foundation of providing integrated reporting and proof of play capabilities for broadcasters' streaming business. Available through the Mediascape open platform, Marketron's solution closes the gap between disparate systems and allows for a single web-based login to increase business efficiencies industry-wide. Mediascape Streaming is a testament to the platform's growing functionality and integration with third-party providers. Marketron recently announced a Mediascape partnership with Efficio Solutions, in addition to the new Mediascape Streaming beta solution.  

"We are pleased to partner with Marketron to beta test the Mediascape streaming solution," said Trip Savery, Executive Vice President, Curtis Media Group. "Our listeners expect our brand to be wherever they choose, and we can now provide better visibility and accountability to our clients for the results of their integrated marketing campaigns."

Mediascape Streaming provides a number of benefits to media companies, including:

  • Lifecycle Campaign Management – With Mediascape Streaming, campaigns are created, propagated and billed from one seamless management tool. Available as a web-based solution, campaign management is available when you want it, and where you want it.
  • Integrated Cross-Media Reporting – The Mediascape open platform's reporting tools enable users to access all reporting in one place – including integrated reporting across all media types. As the popularity of streaming inventory grows, Mediascape Streaming allows for seamless integration of inventory and proof of play reports for broadcasters' streaming business.
  • Streamlined Invoice and Billing Process – Fully customizable, Mediascape Streaming offers flexible and automated invoicing and billing options. This new solution increases operational efficiencies and makes it easier for advertisers to do business with broadcasters.

Marketron is offering Mediascape Streaming as part of the growing Mediascape open platform program. To learn more about Mediascape Streaming and the Mediascape platform partnerships, please visit Marketron at NAB 2014 in Las Vegas, NV, April 7-10, or email [email protected].

About Marketron
Marketron is the media industry's leading provider of business software solutions and services, and specializes in revenue management and audience engagement solutions. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone. The Marketron Mediascape platform is the only open architecture solution for the media industry, and effectively streamlines operational efficiencies through a web-based platform that is open for partner integrations. 

CONTACT: Naomi Weisenberg, (415) 675-8921, [email protected]

SOURCE Marketron

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...