Click here to close now.




















Welcome!

News Feed Item

Elemental Demonstrates the Future of Video at NAB 2014

Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced its plans to demonstrate new functionality of its video processing platform at the National Association of Broadcasters (NAB) annual conference and exhibition in Las Vegas, April 7-10. The company will bring a host of software-based solutions to the show that give pay TV operators, content programmers, broadcasters and enterprise customers the ability to implement flexible and scalable video architectures for both traditional broadcast and multiscreen service offerings.

Elemental will showcase the components of its video processing platform in booth SU2724. The company will highlight new features made available in its most recent software release and will also demonstrate its integration with numerous industry partners throughout the show floor, including Adobe, Accedo, aioTV, Akamai, Brightsign, Broadcom, DivX, Dolby Laboratories, DTS, Entone, GPAC Licensing, Grass Valley, Level 3, RED, STMicroelectronics, Verimatrix, ViXS and others.

Demonstration highlights include:

  • Software Release 2.4 – This major release includes continuing advancements to HEVC adaptive bitrate profiles and full frame 4K Ultra HD HEVC encoding, enhanced support for Adobe Primetime DRM, updated presets for the latest YouTube specification, MXF Op-1a compliant outputs and expanded support for ad insertion and captioning. The release also includes optimizations to the Elemental Video Engine for improved performance, enhanced ease of use, and finer encoder control via REST-XML APIs.
  • Virtualized Video Processing An end-to-end live video processing workflow will be featured in virtual deployments running on VMware and Citrix XenServer. The demonstration will include video encoding, packaging and management with live streaming to an array of PC and mobile devices.
  • Video Processing in the Cloud Elemental Cloud will be shown with a live-to-VOD application in a broadcast workflow using HEVC as a contribution format to reduce bandwidth for content sourced remotely and delivered to the cloud for processing. Adaptive bitrate outputs will be streamed to the NAB show floor with Catch-up TV capabilities. The demonstration will also feature cloud bursting scenarios, where peaks in video processing demand are automatically absorbed using elastic resources.
  • HEVC Video Processing A variety of live and file-based 4K and HEVC streaming applications will be demonstrated, including delivery of real-time Ultra HD HEVC content over the Internet in the MPEG-DASH format. Demonstrations in conjunction with industry partners will feature encoding up to 4Kp60. Because Elemental has the power to perform full frame 4K encoding, the tearing, scene change and stream synchronization issues associated with portioning and reconstructing 4K frames during the compression process are eliminated.
  • Technology Advancements – Side-by-side technology demonstrations will feature a look at H.264 vs. HEVC encoded content, 8-bit vs. 10-bit color depth and 4Kp30 vs. 4Kp60 video processing. Elemental will also show its capability to stream content in multiple formats to an array of decoder chipsets and set-top boxes.

“Elemental’s software-defined video solutions enable customers to take an infrastructure agnostic approach to implementing flexible, scalable and easily upgradable video architectures,” said Keith Wymbs, chief marketing officer for Elemental. “This advancement to our solution set allows those with large-scale video applications to deploy software across an optimal combination of dedicated and virtualized resources in both private and public data centers.”

Other activities: Elemental will host a cocktail reception in booth SU2724 on Tuesday, April 8, from 5 to 6 pm to which all NAB attendees are welcome. Over the course of the show, visitors to the Elemental booth will also have the opportunity to win a 4K Go Pro HD camera, courtesy of Elemental. In addition, Elemental will demonstrate its technology and act as the presenting sponsor at the Technology Leadership Awards Monday, April 7 at the Las Vegas Hotel & Casino. The event begins at 6:30pm in Ballroom A. Finally, Elemental is slated to participate in two panel discussions on Monday, April 7 at Connected Media World. Engaging with the Digital Customer takes place at 12:30pm and The Changing Shape of Internet Usage will be held at 3pm. To schedule a meeting with an Elemental representative at NAB, please contact us.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Elemental solutions provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 400 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...