Welcome!

News Feed Item

Elemental Demonstrates the Future of Video at NAB 2014

Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced its plans to demonstrate new functionality of its video processing platform at the National Association of Broadcasters (NAB) annual conference and exhibition in Las Vegas, April 7-10. The company will bring a host of software-based solutions to the show that give pay TV operators, content programmers, broadcasters and enterprise customers the ability to implement flexible and scalable video architectures for both traditional broadcast and multiscreen service offerings.

Elemental will showcase the components of its video processing platform in booth SU2724. The company will highlight new features made available in its most recent software release and will also demonstrate its integration with numerous industry partners throughout the show floor, including Adobe, Accedo, aioTV, Akamai, Brightsign, Broadcom, DivX, Dolby Laboratories, DTS, Entone, GPAC Licensing, Grass Valley, Level 3, RED, STMicroelectronics, Verimatrix, ViXS and others.

Demonstration highlights include:

  • Software Release 2.4 – This major release includes continuing advancements to HEVC adaptive bitrate profiles and full frame 4K Ultra HD HEVC encoding, enhanced support for Adobe Primetime DRM, updated presets for the latest YouTube specification, MXF Op-1a compliant outputs and expanded support for ad insertion and captioning. The release also includes optimizations to the Elemental Video Engine for improved performance, enhanced ease of use, and finer encoder control via REST-XML APIs.
  • Virtualized Video Processing An end-to-end live video processing workflow will be featured in virtual deployments running on VMware and Citrix XenServer. The demonstration will include video encoding, packaging and management with live streaming to an array of PC and mobile devices.
  • Video Processing in the Cloud Elemental Cloud will be shown with a live-to-VOD application in a broadcast workflow using HEVC as a contribution format to reduce bandwidth for content sourced remotely and delivered to the cloud for processing. Adaptive bitrate outputs will be streamed to the NAB show floor with Catch-up TV capabilities. The demonstration will also feature cloud bursting scenarios, where peaks in video processing demand are automatically absorbed using elastic resources.
  • HEVC Video Processing A variety of live and file-based 4K and HEVC streaming applications will be demonstrated, including delivery of real-time Ultra HD HEVC content over the Internet in the MPEG-DASH format. Demonstrations in conjunction with industry partners will feature encoding up to 4Kp60. Because Elemental has the power to perform full frame 4K encoding, the tearing, scene change and stream synchronization issues associated with portioning and reconstructing 4K frames during the compression process are eliminated.
  • Technology Advancements – Side-by-side technology demonstrations will feature a look at H.264 vs. HEVC encoded content, 8-bit vs. 10-bit color depth and 4Kp30 vs. 4Kp60 video processing. Elemental will also show its capability to stream content in multiple formats to an array of decoder chipsets and set-top boxes.

“Elemental’s software-defined video solutions enable customers to take an infrastructure agnostic approach to implementing flexible, scalable and easily upgradable video architectures,” said Keith Wymbs, chief marketing officer for Elemental. “This advancement to our solution set allows those with large-scale video applications to deploy software across an optimal combination of dedicated and virtualized resources in both private and public data centers.”

Other activities: Elemental will host a cocktail reception in booth SU2724 on Tuesday, April 8, from 5 to 6 pm to which all NAB attendees are welcome. Over the course of the show, visitors to the Elemental booth will also have the opportunity to win a 4K Go Pro HD camera, courtesy of Elemental. In addition, Elemental will demonstrate its technology and act as the presenting sponsor at the Technology Leadership Awards Monday, April 7 at the Las Vegas Hotel & Casino. The event begins at 6:30pm in Ballroom A. Finally, Elemental is slated to participate in two panel discussions on Monday, April 7 at Connected Media World. Engaging with the Digital Customer takes place at 12:30pm and The Changing Shape of Internet Usage will be held at 3pm. To schedule a meeting with an Elemental representative at NAB, please contact us.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Elemental solutions provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 400 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...