Welcome!

News Feed Item

Longines - Baselworld 2014

SAINT-IMIER, Switzerland, March 26, 2014 /PRNewswire/ --

Discover the five collections that Longines is presenting for Baselworld 2014: the Longines Elegant Collection, Conquest Heritage 1954-2014, Longines Equestrian Lépine, The Longines Column-Wheel Single Push-Piece Chronograph and The Longines Heritage 1935. 

     (Photo: http://photos.prnewswire.com/prnh/20140326/675536-a )

     (Photo: http://photos.prnewswire.com/prnh/20140326/675536-b )

     (Photo: http://photos.prnewswire.com/prnh/20140326/675536-c )

     (Photo: http://photos.prnewswire.com/prnh/20140326/675536-d )

     (Photo: http://photos.prnewswire.com/prnh/20140326/675536-e )

Since its earliest days, Longines has always focused on elegance. This quality can be found not only in its products but also in its communication, with the now famous slogan "Elegance is an attitude". So it comes as no surprise that the brand is now launching the Longines Elegant Collection, which comprises models that are the perfect embodiment of the classical design and sleek lines typical of Longines timepieces. Available in three sizes and fitted with self-winding, mechanical movements, these watches offer a broad choice of dials, each presenting its own definition of elegance.

http://mediacenter.longines.com/products/details.aspx?ida=1&idc=88

This year, Longines celebrates the 60th anniversary of the filing of the patent for its "Conquest" brand. To mark this occasion, the Swiss watch company is launching its Conquest Heritage 1954-2014, a selection of timepieces based directly on the very first Conquest watches. Available in steel, yellow gold or rose gold, these models, issued in limited series, boast the same dials that made the name "Conquest" famous among the general public. And just like the original versions, the case back of these commemorative pieces is decorated with a gold and enamel medallion, the "gold seal of Longines quality".

http://mediacenter.longines.com/products/details.aspx?ida=4&idc=87

Longines is celebrating the year of the horse with an exceptional creation, a rose gold pocket watch whose back cover is decorated with a horse flying over a jump. This model is a re-issue of a metal pocket watch dating from 1927 which is currently on display in the Longines Museum. Given the name of Longines Equestrian Lépine, this new product is a tribute to a noble animal that has fascinated man from time immemorial. Imposing and proud, the horse embodies prestige as well as elegance and performance - two of the core values of the Swiss watch brand known by its winged hourglass logo.

http://mediacenter.longines.com/products/details.aspx?ida=4&idc=86

The Longines Column-Wheel Single Push-Piece Chronograph models take their inspiration from the rich history of the brand with the winged hourglass logo. Fitted with an exclusive Longines movement, they recall the very first chronograph wristwatches created by the brand. These models are found in three different versions, in steel or in rose gold.  Their white dials are adorned with black numerals and a red twelve that matches harmoniously with the blued hands. The fluted crown, in which the push-piece is inserted, completes the traditional aesthetic design of these timepieces.

http://mediacenter.longines.com/products/details.aspx?ida=4&idc=83

The Longines Heritage 1935 is based on a timepiece originally created for aviators but which went on to prove highly popular among the general public. With its cushion-shaped steel case and fluted crown, this model has an original look that evokes the timepiece on which it is based. As is typical of watches intended for use in aviation, the matt black dial is decorated with large white Arabic numerals and is coated with Super-LumiNova®.

http://mediacenter.longines.com/products/details.aspx?ida=4&idc=84

About Longines 

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

For further information please contact:

Longines International Public Relations
2610 Saint-Imier, Switzerland
David Auberson,
International PR & Web Manager,
[email protected],
+41-32-942-55-05
[email protected]
http://www.longines.com


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.