|By Marketwired .||
|March 26, 2014 09:40 AM EDT||
LOS ANGELES, CA -- (Marketwired) -- 03/26/14 -- Rubber-soled shoes with extremely unnatural traction are restricting fundamental movements humans have been doing for millions of years... until the sneaker revolution. The negative effects of this massive shift to unnatural traction have never been exposed until now. Disruptive sneaker start-up the Groove Revolution (GRV) today announced its shocking discovery of problems caused by excessive rubber sole use.
For millions of years, humans lived on bare feet, which were like leather from lifelong callousing. Feet could naturally pivot, twist, spin, and slide on natural surfaces. Humans often had to chase prey and flee from predators on mud and grass that was slippery from dew or rain, so eons of evolution imbued human beings with natural stabilizing muscles & stabilizing skills. Then, for more than 5000 years of footwear history, shoes had natural leather soles, which have naturally low traction as well, so feet were still able to move naturally in lateral directions.
Then, about 100 years ago, rubber tire companies started making rubber-soled shoes with extremely unnatural traction, which is beneficial for rain, snow, basketball, and many other activities; however, over the past 30-40 years, today's generations have become the first people in history to wear rubber soles almost exclusively, which can render stabilizing muscles in the knees and ankles significantly weaker because they are being used far less today than ever before.
Rob Corbett, inventor of GRV shoes -- the world's first sneakers with natural leather soles -- says, "While rubber soles are great for many activities, wearing them all the time like people do today is extremely unnatural. It's like having training wheels on your bicycle your whole life; they are artificial stabilizers that cause your natural stabilizing muscles & skills to get lazy, weak, and atrophied. Wearing our sneakers with natural leather soles is like taking the training wheels off your bike; it opens up your natural range of motion and enables way more fun. Of course, no one should wear leather soles all the time -- especially in obvious situations like rain and snow -- but no one should wear rubber soles all the time either, especially in music settings. The biggest reason why guys today are the most non-dancing people ever -- including me before GRV shoes -- is that rubber soles restrict basic movements that people were regularly doing from the beginning of mankind all the way through the Rock & Roll Revolution 50 years ago: twisting, spinning, sliding, grooving. Fundamental human motions that trigger joy have been blocked by rubber soles for an entire generation," Corbett continued, "I invented GRV shoes to unlock my natural groove at concerts, but then during the past 3 years of R&D, athletic experts I consulted with found important health benefits as well."
According to the world's foremost experts, the fitness potential for GRV's revolutionary leather-soled sneakers is enormous. Orthopedic Surgeon Dr. Carol Frey MD, whom Men's Health calls a leading medical expert on athletic footwear, says, "GRV shoes finally introduce exercises that work on stabilization skills and keeping the body upright and centered in all conditions. These low-impact exercises recruit every major muscle group in the lower extremities, including those that stabilize the joints, which is an important factor in the prevention and rehabilitation of injuries."
Kinesiologist Todd Norman, who trains athletes from the NFL, NBA, NHL, MLB, and UFC, says, GRV shoes "teach you to get in tune with your body; they establish a higher level of body control."
USC's Clinical Exercise & Research Center in LA found that grooving in GRV shoes can burn up to 900 calories per hour, comparable to a spin class or jogging 6mph -- "but a lot more fun," according to Corbett.
Free Your Soul from Rubber Soles at www.GRVshoes.com
FOR IMMEDIATE RELEASE:
Contact: Jed Wallace
Street Relations, Inc.
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Jul. 5, 2015 03:30 PM EDT Reads: 1,493
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
Jul. 5, 2015 03:00 PM EDT Reads: 1,253
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 5, 2015 03:00 PM EDT Reads: 2,368
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jul. 5, 2015 03:00 PM EDT Reads: 2,800
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
Jul. 5, 2015 02:30 PM EDT Reads: 1,464
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...
Jul. 5, 2015 02:30 PM EDT Reads: 1,897
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 5, 2015 02:30 PM EDT Reads: 1,413
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Jul. 5, 2015 02:30 PM EDT Reads: 1,172
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Jul. 5, 2015 02:15 PM EDT Reads: 1,526
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Jul. 5, 2015 02:00 PM EDT Reads: 1,383
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 5, 2015 01:30 PM EDT Reads: 1,501
The cloud has transformed how we think about software quality. Instead of preventing failures, we must focus on automatic recovery from failure. In other words, resilience trumps traditional quality measures. Continuous delivery models further squeeze traditional notions of quality. Remember the venerable project management Iron Triangle? Among time, scope, and cost, you can only fix two or quality will suffer. Only in today's DevOps world, continuous testing, integration, and deployment upend...
Jul. 5, 2015 01:00 PM EDT Reads: 2,376
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Jul. 5, 2015 01:00 PM EDT Reads: 2,322
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Jul. 5, 2015 01:00 PM EDT Reads: 1,269
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 5, 2015 12:45 PM EDT Reads: 2,607