Welcome!

News Feed Item

Rubber Soles Weaken Knees, Ankles, & Stabilizing Skills, Says GRV Shoe Inventor

Excessive Use of Unnatural Rubber-Soled Shoes by Today's Generations Can Cause Natural Stabilizing Muscles & Skills to Decline

LOS ANGELES, CA -- (Marketwired) -- 03/26/14 -- Rubber-soled shoes with extremely unnatural traction are restricting fundamental movements humans have been doing for millions of years... until the sneaker revolution. The negative effects of this massive shift to unnatural traction have never been exposed until now. Disruptive sneaker start-up the Groove Revolution (GRV) today announced its shocking discovery of problems caused by excessive rubber sole use.

For millions of years, humans lived on bare feet, which were like leather from lifelong callousing. Feet could naturally pivot, twist, spin, and slide on natural surfaces. Humans often had to chase prey and flee from predators on mud and grass that was slippery from dew or rain, so eons of evolution imbued human beings with natural stabilizing muscles & stabilizing skills. Then, for more than 5000 years of footwear history, shoes had natural leather soles, which have naturally low traction as well, so feet were still able to move naturally in lateral directions.

Then, about 100 years ago, rubber tire companies started making rubber-soled shoes with extremely unnatural traction, which is beneficial for rain, snow, basketball, and many other activities; however, over the past 30-40 years, today's generations have become the first people in history to wear rubber soles almost exclusively, which can render stabilizing muscles in the knees and ankles significantly weaker because they are being used far less today than ever before.

Rob Corbett, inventor of GRV shoes -- the world's first sneakers with natural leather soles -- says, "While rubber soles are great for many activities, wearing them all the time like people do today is extremely unnatural. It's like having training wheels on your bicycle your whole life; they are artificial stabilizers that cause your natural stabilizing muscles & skills to get lazy, weak, and atrophied. Wearing our sneakers with natural leather soles is like taking the training wheels off your bike; it opens up your natural range of motion and enables way more fun. Of course, no one should wear leather soles all the time -- especially in obvious situations like rain and snow -- but no one should wear rubber soles all the time either, especially in music settings. The biggest reason why guys today are the most non-dancing people ever -- including me before GRV shoes -- is that rubber soles restrict basic movements that people were regularly doing from the beginning of mankind all the way through the Rock & Roll Revolution 50 years ago: twisting, spinning, sliding, grooving. Fundamental human motions that trigger joy have been blocked by rubber soles for an entire generation," Corbett continued, "I invented GRV shoes to unlock my natural groove at concerts, but then during the past 3 years of R&D, athletic experts I consulted with found important health benefits as well."

According to the world's foremost experts, the fitness potential for GRV's revolutionary leather-soled sneakers is enormous. Orthopedic Surgeon Dr. Carol Frey MD, whom Men's Health calls a leading medical expert on athletic footwear, says, "GRV shoes finally introduce exercises that work on stabilization skills and keeping the body upright and centered in all conditions. These low-impact exercises recruit every major muscle group in the lower extremities, including those that stabilize the joints, which is an important factor in the prevention and rehabilitation of injuries."

Kinesiologist Todd Norman, who trains athletes from the NFL, NBA, NHL, MLB, and UFC, says, GRV shoes "teach you to get in tune with your body; they establish a higher level of body control."

USC's Clinical Exercise & Research Center in LA found that grooving in GRV shoes can burn up to 900 calories per hour, comparable to a spin class or jogging 6mph -- "but a lot more fun," according to Corbett.

Free Your Soul from Rubber Soles at www.GRVshoes.com

Add to Digg Bookmark with del.icio.us Add to Newsvine

FOR IMMEDIATE RELEASE:
Contact: Jed Wallace
Street Relations, Inc.
(310) 403-0559
jed@streetrelations.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).