Welcome!

News Feed Item

New-Car Sales Expected To Rise 2 Percent In March, Fall 0.3 Percent In First Quarter 2014

Toyota to Rebound on Camry and RAV4; Mid-Size Car Demand Falters from Previous Years

IRVINE, Calif., March 26, 2014 /PRNewswire/ -- New-vehicle sales are expected to rise 2 percent year-over-year to a total of 1.48 million units, and an estimated 15.7 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. First quarter total sales are expected to hit 3.68 million, down 0.3 percent from the first quarter of 2013. A 15.7 million SAAR would mark the seventeenth consecutive month above 15 million and the greatest March since 2007.

Kelley Blue Book Logo.

"Following two months of weaker-than-expected sales, the industry should start to bounce back in March," said Alec Gutierrez, senior analyst for Kelley Blue Book. "Although we aren't expected to hit 16 million SAAR, indications show that consumers are returning to showrooms in spring. The momentum built in March should set the market up for a big month in April. Those consumers that delayed a purchase in January and February will find a modest increase in available incentives, which should help to offset gains in average transaction prices."

Key Highlights for Estimated March 2014 Sales Forecast:

  • In March, new light-vehicle sales, including fleet, are expected to hit 1,475,000 units, up 1.5 percent from March 2013 and up 23.8 percent from February 2014.
  • The SAAR for March 2014 is estimated to be 15.7 million, up from 15.3 million in both February 2014 and March 2013.
  • Retail sales are expected to account for 82 percent of volume in March 2014.

Chrysler Continues to Dominate; Toyota to Rebound on Big Push from Camry and RAV4
Chrysler is expected to report the biggest gains in March at 7.2 percent, entirely on the surge of both its Jeep and RAM brands. Their gains are continually driven by the popular all-new Jeep Cherokee and the RAM pickup truck, which is up nearly 25 percent so far this year. Kelley Blue Book expects Toyota to rebound from the slow start to the year with a big push form Camry and continued strength in sales for the recently redesigned RAV4.


Sales Volume 1

Market Share 2

Manufacturer

Mar-14

Mar-13

YOY %

Mar-14

Mar-13

YOY %

General Motors (Buick, Cadillac, Chevrolet, GMC)

247,000

245,950

0.4%

16.7%

16.9%

-0.2%

Ford Motor Company (Ford, Lincoln)

238,000

235,643

1.0%

16.1%

16.2%

-0.1%

Toyota Motor Company (Lexus, Scion, Toyota)

210,000

205,342

2.3%

14.2%

14.1%

0.1%

Chrysler Group (Chrysler, Dodge, Fiat, Jeep, RAM)

184,000

171,606

7.2%

12.5%

11.8%

0.7%

American Honda (Acura, Honda)

136,000

136,038

0.0%

9.2%

9.4%

-0.1%

Nissan North America (Infiniti, Nissan)

140,000

137,726

1.7%

9.5%

9.5%

0.0%

Hyundai-Kia

115,000

117,431

-2.1%

7.8%

8.1%

-0.3%

Volkswagen Group (Audi, Volkswagen)

47,000

50,957

-7.8%

3.2%

3.5%

-0.3%

Total 3

1,475,000

1,453,038

1.5%

-

-

-

1 Historical data from OEM sales announcements







2 Kelley Blue Book Automotive Insights







3 Includes brands not shown







Compact Crossover Lead Industry; Mid-Size Car Demand Falters from Previous Years
Compact crossovers continue to lead industry gains in March with 15 percent expected growth year-over-year. The Nissan Rogue, Subaru Forester and Toyota RAV4, all redesigned last year, are leading the way, comprising 70 percent of the segment's growth since the beginning of the year.

"Consumers are opting for compact crossovers at the expense of segments like mid-size cars, which transact just $1,500 lower," said Gutierrez. "Kelley Blue Book expects mid-size cars to remain mostly flat in March due to big sales of the Toyota Camry, Nissan Altima and Honda Accord, but demand in this segment in 2014 has been weaker than the previous two years."


Sales Volume 1

Market Share

Segment

Mar-14

Mar-13

YOY %

Mar-14

Mar-13

YOY %

Mid-Size Car

248,000

249,053

-0.4%

16.8%

17.1%

-0.3%

Compact Car

208,000

219,909

-5.4%

14.1%

15.1%

-1.0%

Compact Crossover

205,000

177,602

15.4%

13.9%

12.2%

1.7%

Full-Size Pickup Truck

167,000

168,344

-0.8%

11.3%

11.6%

-0.3%

Entry Luxury Car

57,000

57,304

-0.5%

3.9%

3.9%

-0.1%

Total 2

1,475,000

1,453,038

1.5%

-

-

-

1 Kelley Blue Book Automotive Insights







2 Includes segments not shown







There are 26 sales days in March 2014, compared to 27 in March 2013. All percentages are based on raw volume, not daily selling rate.

For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co., Inc. is a subsidiary of AutoTrader Group, which includes AutoTrader.com, vAuto, VinSolutions and HomeNet Automotive. AutoTrader Group is a majority-owned subsidiary of Cox Enterprises.

Logo - http://photos.prnewswire.com/prnh/20121108/LA08161LOGO

SOURCE Kelley Blue Book

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...