Welcome!

News Feed Item

New-Car Sales Expected To Rise 2 Percent In March, Fall 0.3 Percent In First Quarter 2014

Toyota to Rebound on Camry and RAV4; Mid-Size Car Demand Falters from Previous Years

IRVINE, Calif., March 26, 2014 /PRNewswire/ -- New-vehicle sales are expected to rise 2 percent year-over-year to a total of 1.48 million units, and an estimated 15.7 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. First quarter total sales are expected to hit 3.68 million, down 0.3 percent from the first quarter of 2013. A 15.7 million SAAR would mark the seventeenth consecutive month above 15 million and the greatest March since 2007.

Kelley Blue Book Logo.

"Following two months of weaker-than-expected sales, the industry should start to bounce back in March," said Alec Gutierrez, senior analyst for Kelley Blue Book. "Although we aren't expected to hit 16 million SAAR, indications show that consumers are returning to showrooms in spring. The momentum built in March should set the market up for a big month in April. Those consumers that delayed a purchase in January and February will find a modest increase in available incentives, which should help to offset gains in average transaction prices."

Key Highlights for Estimated March 2014 Sales Forecast:

  • In March, new light-vehicle sales, including fleet, are expected to hit 1,475,000 units, up 1.5 percent from March 2013 and up 23.8 percent from February 2014.
  • The SAAR for March 2014 is estimated to be 15.7 million, up from 15.3 million in both February 2014 and March 2013.
  • Retail sales are expected to account for 82 percent of volume in March 2014.

Chrysler Continues to Dominate; Toyota to Rebound on Big Push from Camry and RAV4
Chrysler is expected to report the biggest gains in March at 7.2 percent, entirely on the surge of both its Jeep and RAM brands. Their gains are continually driven by the popular all-new Jeep Cherokee and the RAM pickup truck, which is up nearly 25 percent so far this year. Kelley Blue Book expects Toyota to rebound from the slow start to the year with a big push form Camry and continued strength in sales for the recently redesigned RAV4.


Sales Volume 1

Market Share 2

Manufacturer

Mar-14

Mar-13

YOY %

Mar-14

Mar-13

YOY %

General Motors (Buick, Cadillac, Chevrolet, GMC)

247,000

245,950

0.4%

16.7%

16.9%

-0.2%

Ford Motor Company (Ford, Lincoln)

238,000

235,643

1.0%

16.1%

16.2%

-0.1%

Toyota Motor Company (Lexus, Scion, Toyota)

210,000

205,342

2.3%

14.2%

14.1%

0.1%

Chrysler Group (Chrysler, Dodge, Fiat, Jeep, RAM)

184,000

171,606

7.2%

12.5%

11.8%

0.7%

American Honda (Acura, Honda)

136,000

136,038

0.0%

9.2%

9.4%

-0.1%

Nissan North America (Infiniti, Nissan)

140,000

137,726

1.7%

9.5%

9.5%

0.0%

Hyundai-Kia

115,000

117,431

-2.1%

7.8%

8.1%

-0.3%

Volkswagen Group (Audi, Volkswagen)

47,000

50,957

-7.8%

3.2%

3.5%

-0.3%

Total 3

1,475,000

1,453,038

1.5%

-

-

-

1 Historical data from OEM sales announcements







2 Kelley Blue Book Automotive Insights







3 Includes brands not shown







Compact Crossover Lead Industry; Mid-Size Car Demand Falters from Previous Years
Compact crossovers continue to lead industry gains in March with 15 percent expected growth year-over-year. The Nissan Rogue, Subaru Forester and Toyota RAV4, all redesigned last year, are leading the way, comprising 70 percent of the segment's growth since the beginning of the year.

"Consumers are opting for compact crossovers at the expense of segments like mid-size cars, which transact just $1,500 lower," said Gutierrez. "Kelley Blue Book expects mid-size cars to remain mostly flat in March due to big sales of the Toyota Camry, Nissan Altima and Honda Accord, but demand in this segment in 2014 has been weaker than the previous two years."


Sales Volume 1

Market Share

Segment

Mar-14

Mar-13

YOY %

Mar-14

Mar-13

YOY %

Mid-Size Car

248,000

249,053

-0.4%

16.8%

17.1%

-0.3%

Compact Car

208,000

219,909

-5.4%

14.1%

15.1%

-1.0%

Compact Crossover

205,000

177,602

15.4%

13.9%

12.2%

1.7%

Full-Size Pickup Truck

167,000

168,344

-0.8%

11.3%

11.6%

-0.3%

Entry Luxury Car

57,000

57,304

-0.5%

3.9%

3.9%

-0.1%

Total 2

1,475,000

1,453,038

1.5%

-

-

-

1 Kelley Blue Book Automotive Insights







2 Includes segments not shown







There are 26 sales days in March 2014, compared to 27 in March 2013. All percentages are based on raw volume, not daily selling rate.

For more information and news from Kelley Blue Book's KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co., Inc. is a subsidiary of AutoTrader Group, which includes AutoTrader.com, vAuto, VinSolutions and HomeNet Automotive. AutoTrader Group is a majority-owned subsidiary of Cox Enterprises.

Logo - http://photos.prnewswire.com/prnh/20121108/LA08161LOGO

SOURCE Kelley Blue Book

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...