Click here to close now.



Welcome!

News Feed Item

Local Corporation Reveals Results of Latest Mobile Shopper Study

Local Corporation (NASDAQ: LOCM), a leading local advertising and technology company, today revealed results from its latest mobile shopper study.

Commissioned by Local Corporation and conducted by the e-tailing group, the latest mobile shopper study, “Unlocking Today’s Mobile Shopper: What Drives Them to Buy,” explored current mobile local shopper behavior, including: what types of shopping apps connected consumers are using and consider most valuable; what types of mobile content drive purchases; and how comfortable consumers are with mobile payments.

“Mobile devices and specifically smartphones continue to play a growing role in driving shoppers through the last mile of the path-to-purchase,” said Michael Sawtell, president and COO, Local Corporation. “Our research reflects that there are many important factors that influence purchase decisions for mobile shoppers, with ratings and reviews remaining a top influencer and rich localized product results gaining influence.”

“Today’s shoppers are not only researching purchase decisions via mobile more often, they are also actually using their smartphones as wallets, with 27 percent of consumers revealing that they have used their smartphone to pay for an in-store purchase,” added Sawtell. “The key takeaway for retailers and brands is that they need to incorporate cross-channel engagement strategies to reach these connected consumers at the right time with the right message to drive them in-store.”

Top influencers for purchase decisions via mobile:

  • Search results listings (50 percent)
  • Peer ratings and reviews (42 percent)
  • Search results showing local availability (31 percent)

Top three most searched categories via mobile when researching a purchase at a local store:

  • Clothing and accessories (50 percent)
  • Consumer electronics (45 percent)
  • Movies/music/video (44 percent)

Significant gaps exist in mobile purchasing patterns by gender:

  • Women are more likely to be influenced to purchase by email (33 percent vs. men at 27 percent)
  • Men are more likely to be influenced to purchase by search results listings (51 percent vs. women at 48 percent)

Mobile payments are gaining ground:

  • 27 percent of consumers have used smartphones to pay for an in-store purchase

The brands that are most trusted by consumers for potential mobile wallets/payments:

  • Visa (24 percent) and PayPal (21 percent) topped the list
  • Apple was not far behind (15 percent)
  • Amazon (13 percent) and American Express (7 percent) rounded out the top five

Shoppers still go to search engines when conducting product research on their mobile device; while research via apps and other websites continues to gain traction:

  • Search engines (73 percent)
  • Specific Sites (33 percent)
  • Apps (24 percent)

The company’s patented Krillion® local shopping platform aggregates dynamic, national and regional retail shopping content, from approximately 120,000 store locations.

The latest version of the company’s Havvit shopping app, powered by Krillion, provides real-time inventory availability and tells shoppers if the product they want is in stock and available at nearby stores. One of the first shopping apps of its kind designed for iOS 7®, Havvit delivers a highly personalized and intuitive shopping experience. Download the Havvit app from iTunes® (http://bit.ly/1d8Y111).

The company will be showcasing the research findings, as well as its Krillion platform and the new version of its Havvit app as a speaker, exhibitor (booth #2418) and sponsor this week at ad:tech San Francisco (booth #2418), March 26-27. Sherry Thomas-Zon, Local Corporation's vice president of local shopping, will present the findings at 3:30 p.m. today during ad:tech in a session titled "Unlocking Today’s Mobile Shopper: What Drives Them to Buy.”

Methodology and Demographics

The online survey of 1,294 consumers was completed in March 2014. All respondents were pre-qualified for smartphone ownership and the sample was made up of 46 percent women and 54 percent men.

The e-tailing group is a Chicago-based consultancy that helps retailers deliver the right customer experience across all channels, while assisting technology companies create and execute go-to-market strategies that simultaneously educate the retail community.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology company that connects businesses with approximately a million online and mobile consumers each day using a variety of innovative digital advertising products. For more information, visit: http://www.localcorporation.com.

IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
@DevOpsSummit taking place June 7-9, 2016 at Javits Center, New York City, and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...