Welcome!

News Feed Item

WebSpectator Brings Time-Based Ad Viewability Metric to ad:tech San Francisco

New Guaranteed Time Slot (GTS) Advertising Metric Helps Publisher Triple Ad Impressions, Increase Inventory Served and Increase CPMs by 87 Percent

SANTA MONICA, Calif., March 26, 2014 /PRNewswire/ -- WebSpectator (www.webspectator.com), the world's only real-time advertising exchange that measures actual "Time Spent" viewing ads, videos or any media component, today announced in-market results from the use of its GTS ad viewability metric at the ad:tech San Francisco conference. Designed to empower digital advertisers and publishers to quantify engagement across multiple media channels, the company's GTS metric is the only solution that tracks the effective time audiences spend looking at an ad. This new metric measures (up to the millisecond) advertising that is viewable on audiences' displays, optimizing inventory with TV-type programmatic impressions, drastically increasing click-through rates, and countering most types of click fraud.

As part of ad:tech San Francisco, WebSpectator is also revealing in a report, for the first time, results it delivered to a leading national online publisher. The study gives a detailed look at the drastic effect that the GTS metric provided the publisher in terms of remnant CPM, premium CPM, and property design optimization. Key among the results for the publisher, were tripled the overall impressions growth and a dramatic 87 percent increase in average monthly CPMs.

"Time is money for advertisers," said WebSpectator CEO, Andre Parreira. "Advertisers go to great lengths to create content with the hope of resonating with their target consumers. That effort is irrelevant without a way to accurately gauge whether a consumer was actually exposed to it. The traditional digital advertising model assumes an ad served is an ad viewed, which is not always the case. Our work with a leading national online publisher has provided tangible proof that GTS is a necessity for the modern publisher. Using time as a metric is not only the best way to ensure ads are truly connecting with viewer eyes, but it is also free of all the fraud that has the digital advertising industry tied up in knots."

WebSpectator allows publishers to max out their inventory by serving more than one ad while the viewer is looking at the page. At the same time, advertisers can pay for what they are actually getting based on the time users are spending with their ads.

To use WebSpectator's GTS metric, advertisers simply add a single line of code to each ad, which then measures time spent using Nielsen's 20 seconds of (certified) advertising exposure as a benchmark. WebSpectator has received Media Rating Council (MRC) accreditation for its core "Guaranteed Time Slot" and has been featured as a "Cool Vendor" for Media in Gartner's Cool Vendors 2012 report.

WebSpectator is compatible with all industry standards and platform apps. If you would like to learn more about the company, please visit www.webspectator.com, or download the full case study on the company's client work at http://www.webspectator.com/researchlabs.html.

About WebSpectator
WebSpectator is the world's only digital advertising exchange network that measures in real-time the actual time spent viewing ads, videos and/or any media component. The company's new industry metric, Guarantee to See (GTS), is available through the company's free analytics tool that helps publishers improve revenues and advertisers achieve better engagement and ROI with new metrics, analytics and business insights for ad exposure time, facetime and viewability. WebSpectator technology was named a "Cool Vendor" for Media in Gartner's Cool Vendors 2012 report.

Please visit us at www.webspectator.com, on Twitter at @webspec, or LinkedIn.

SOURCE WebSpectator

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, drew upon his own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He also discussed the implementation of microservices in data and application integrat...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.