Welcome!

News Feed Item

WebSpectator Brings Time-Based Ad Viewability Metric to ad:tech San Francisco

New Guaranteed Time Slot (GTS) Advertising Metric Helps Publisher Triple Ad Impressions, Increase Inventory Served and Increase CPMs by 87 Percent

SANTA MONICA, Calif., March 26, 2014 /PRNewswire/ -- WebSpectator (www.webspectator.com), the world's only real-time advertising exchange that measures actual "Time Spent" viewing ads, videos or any media component, today announced in-market results from the use of its GTS ad viewability metric at the ad:tech San Francisco conference. Designed to empower digital advertisers and publishers to quantify engagement across multiple media channels, the company's GTS metric is the only solution that tracks the effective time audiences spend looking at an ad. This new metric measures (up to the millisecond) advertising that is viewable on audiences' displays, optimizing inventory with TV-type programmatic impressions, drastically increasing click-through rates, and countering most types of click fraud.

As part of ad:tech San Francisco, WebSpectator is also revealing in a report, for the first time, results it delivered to a leading national online publisher. The study gives a detailed look at the drastic effect that the GTS metric provided the publisher in terms of remnant CPM, premium CPM, and property design optimization. Key among the results for the publisher, were tripled the overall impressions growth and a dramatic 87 percent increase in average monthly CPMs.

"Time is money for advertisers," said WebSpectator CEO, Andre Parreira. "Advertisers go to great lengths to create content with the hope of resonating with their target consumers. That effort is irrelevant without a way to accurately gauge whether a consumer was actually exposed to it. The traditional digital advertising model assumes an ad served is an ad viewed, which is not always the case. Our work with a leading national online publisher has provided tangible proof that GTS is a necessity for the modern publisher. Using time as a metric is not only the best way to ensure ads are truly connecting with viewer eyes, but it is also free of all the fraud that has the digital advertising industry tied up in knots."

WebSpectator allows publishers to max out their inventory by serving more than one ad while the viewer is looking at the page. At the same time, advertisers can pay for what they are actually getting based on the time users are spending with their ads.

To use WebSpectator's GTS metric, advertisers simply add a single line of code to each ad, which then measures time spent using Nielsen's 20 seconds of (certified) advertising exposure as a benchmark. WebSpectator has received Media Rating Council (MRC) accreditation for its core "Guaranteed Time Slot" and has been featured as a "Cool Vendor" for Media in Gartner's Cool Vendors 2012 report.

WebSpectator is compatible with all industry standards and platform apps. If you would like to learn more about the company, please visit www.webspectator.com, or download the full case study on the company's client work at http://www.webspectator.com/researchlabs.html.

About WebSpectator
WebSpectator is the world's only digital advertising exchange network that measures in real-time the actual time spent viewing ads, videos and/or any media component. The company's new industry metric, Guarantee to See (GTS), is available through the company's free analytics tool that helps publishers improve revenues and advertisers achieve better engagement and ROI with new metrics, analytics and business insights for ad exposure time, facetime and viewability. WebSpectator technology was named a "Cool Vendor" for Media in Gartner's Cool Vendors 2012 report.

Please visit us at www.webspectator.com, on Twitter at @webspec, or LinkedIn.

SOURCE WebSpectator

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
"We have several customers now running private clouds. They're not as large as they should be but it's getting there. The adoption challenge has been pretty simple. Look at the world today of virtualization vs cloud," stated Nara Rajagopalan, CEO of Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.