Click here to close now.

Welcome!

News Feed Item

WebSpectator Brings Time-Based Ad Viewability Metric to ad:tech San Francisco

New Guaranteed Time Slot (GTS) Advertising Metric Helps Publisher Triple Ad Impressions, Increase Inventory Served and Increase CPMs by 87 Percent

SANTA MONICA, Calif., March 26, 2014 /PRNewswire/ -- WebSpectator (www.webspectator.com), the world's only real-time advertising exchange that measures actual "Time Spent" viewing ads, videos or any media component, today announced in-market results from the use of its GTS ad viewability metric at the ad:tech San Francisco conference. Designed to empower digital advertisers and publishers to quantify engagement across multiple media channels, the company's GTS metric is the only solution that tracks the effective time audiences spend looking at an ad. This new metric measures (up to the millisecond) advertising that is viewable on audiences' displays, optimizing inventory with TV-type programmatic impressions, drastically increasing click-through rates, and countering most types of click fraud.

As part of ad:tech San Francisco, WebSpectator is also revealing in a report, for the first time, results it delivered to a leading national online publisher. The study gives a detailed look at the drastic effect that the GTS metric provided the publisher in terms of remnant CPM, premium CPM, and property design optimization. Key among the results for the publisher, were tripled the overall impressions growth and a dramatic 87 percent increase in average monthly CPMs.

"Time is money for advertisers," said WebSpectator CEO, Andre Parreira. "Advertisers go to great lengths to create content with the hope of resonating with their target consumers. That effort is irrelevant without a way to accurately gauge whether a consumer was actually exposed to it. The traditional digital advertising model assumes an ad served is an ad viewed, which is not always the case. Our work with a leading national online publisher has provided tangible proof that GTS is a necessity for the modern publisher. Using time as a metric is not only the best way to ensure ads are truly connecting with viewer eyes, but it is also free of all the fraud that has the digital advertising industry tied up in knots."

WebSpectator allows publishers to max out their inventory by serving more than one ad while the viewer is looking at the page. At the same time, advertisers can pay for what they are actually getting based on the time users are spending with their ads.

To use WebSpectator's GTS metric, advertisers simply add a single line of code to each ad, which then measures time spent using Nielsen's 20 seconds of (certified) advertising exposure as a benchmark. WebSpectator has received Media Rating Council (MRC) accreditation for its core "Guaranteed Time Slot" and has been featured as a "Cool Vendor" for Media in Gartner's Cool Vendors 2012 report.

WebSpectator is compatible with all industry standards and platform apps. If you would like to learn more about the company, please visit www.webspectator.com, or download the full case study on the company's client work at http://www.webspectator.com/researchlabs.html.

About WebSpectator
WebSpectator is the world's only digital advertising exchange network that measures in real-time the actual time spent viewing ads, videos and/or any media component. The company's new industry metric, Guarantee to See (GTS), is available through the company's free analytics tool that helps publishers improve revenues and advertisers achieve better engagement and ROI with new metrics, analytics and business insights for ad exposure time, facetime and viewability. WebSpectator technology was named a "Cool Vendor" for Media in Gartner's Cool Vendors 2012 report.

Please visit us at www.webspectator.com, on Twitter at @webspec, or LinkedIn.

SOURCE WebSpectator

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud envir...
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Alert Logic provides Security-as-a-Service for on-premises, cloud, and hybrid IT infrastructures, delivering deep security insight and continuous protection for cust...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the ...
"A lot of the enterprises that have been using our systems for many years are reaching out to the cloud - the public cloud, the private cloud and hybrid," stated Reuven Harrison, CTO and Co-Founder of Tufin, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to globa...
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ ...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing system...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...