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Forbes Living Bites Back on Shark Tank's Kevin Harrington
Kevin Harrington from Shark Tank pays a visit to the set of Forbes Living to offer tips and tricks on getting the latest products and inventions to market.
|By PR Newswire
|March 27, 2014 03:00 AM EDT
ST. PETERSBURG, Fla., March 27, 2014 /PRNewswire-iReach/ -- Forbes Riley has invited Shark Tank's Kevin Harrington to the set of her new talk show Forbes Living — and she's treading waters carefully. On a show that's always on the hunt for The Next Big Thing, a Shark can be fierce competition. But he can also be an invaluable ally, and that's why she's asked him to stop by and offer his insight on the art of pitching, and what it takes for inventors and entrepreneurs to bring their ideas to the world. Known as "The Ambassador", Harrington is widely acknowledged as the pioneer and architect of the infomercial industry. Forbes is thrilled to have a guru aboard but hopes she doesn't lose anyone in the process. Harrington is, after all, a Shark.
"I've known Forbes for more than 25 years and she's a real gem, a real pro," he said, noting how important exposure is in getting any product off the ground. "The truth is, most people fall way short on marketing. They don't realize you need to allocate at least 20-30% of your business' initial budget to marketing and advertising. You need a huge launch event for new business and you have to have plenty of money in the marketing and advertising budget if you want to see real results."
Forbes couldn't agree more, and admitted her rivalry with Kevin was only a friendly one. "It's so fun to watch him work and hear what he has to say," she said. "Kevin is a tremendous mentor and has always been there for me. He's doing us a huge favor by letting us pick his brain.
"Produced by FR Media, a powerhouse of industry veterans from all corners of entertainment, Forbes Living allows guests to collaborate directly with Riley and her team of Telly-award winning writers, producers, directors, and editors to showcase their latest products and innovations. Based in the home shopping capital of St. Petersburg, Florida, the show will regularly feature surprise celebrity guests. The talk show's vast group of producers work tirelessly in search of the next big thing just waiting for a little exposure.
Recently named America's Most Loved Health & Fitness Innovator, Forbes Riley is known for bringing affordable, high-quality fitness, health and household products to consumers worldwide. When Riley first met "the godfather of fitness" Jack LaLanne, he changed the way she looked at health and fitness. The two soon joined forces and went on to launch one of the most successful product promotions of all time with the Jack LaLanne Juicer. Today, Riley has helped sell more than $2 billion worth of product, including her very own SpinGym which she patented and developed herself. As the co-creator, co-executive producer, and host of Forbes Living, Riley motivates viewers by informing, educating, branding and creating consumer awareness on a variety of products. Forbes boasts a huge following on her website and social media, and regularly appears on such networks as ESPN, TLC, Fit-TV, Animal Planet, ABC Family and Home Shopping Network.
Forbes Living TV is produced by FR Media. Executive Producers are Paul Scott and Forbes Riley. The next big thing in TV brings you The Next Big Thing, only on Forbes Living, premiering in July 2014 nationally on WE tv (Women's Entertainment), Discovery Channel Transponder, Lifetime Real Women, Esquire Network and DIY Network Canada. The talk show will also air regionally on ABC, FOX, and ION broadcast affiliates.
About Kevin Harrington
Since producing one of the industry's first 30-minute infomercials in 1984, Kevin Harrington has been involved in over 500 product launches that have resulted in over $4 billion in sales. Harrington has stood at the helm of several major entrepreneurial companies including HSN Direct, a joint venture with Home Shopping Network, and serves as Senior Executive Officer and Chairman of the Board for As Seen On TV, Inc. Throughout his career, Kevin helped establish two of the most recognized global networking associations: the Entrepreneur's Organization (or EO, formerly known as the Young Entrepreneurs' Organization) and the Electronic Retailing Association, or ERA. His staggering résumé eventually commanded him a spot as one of the original Sharks on the popular ABC television series Shark Tank. Harrington recently released a book chronicling his life and experiences in the DRTV world entitled Act Now: How I Turn Ideas into Million-Dollar Products.
About Forbes Living
Forbes Living is on the hunt for The Next Big Thing. The groundbreaking talk show puts a new spin on the format by combining the most highly recognized product spokeswoman with new and innovative products, all in a fun, informative and entertaining fashion. The show is slated to premier in July 2014 on prominent networks like WeTV – Women's Entertainment, Lifetime Real Women, the Esquire Network, FOX, ABC and ION as well as Regional News Networks. Join the interactive fun with Forbes Living TV on Facebook, Twitter and LinkedIn. The show's website provides a contact form that inventors and businesses can fill out to receive more information. Forbes Living TV is an FR Media production.
About FR Media
FR Media brings a superior track record of award-winning video and film background services including video and film, direct response television, commercial advertising and media planning and buying. Staffed with Emmy, Telly and Moxie award-winning staff members from the disciplines of television, DRTV, film, print, advertising and online media, FR Media studios are located in St. Petersburg, Florida. If you have a product you would like considered for the show, go to www.forbeslivingtv.com and fill out our Product Inquiry form.
To view this video on YouTube, please visit: http://youtu.be/QdmXKwTGlko
Media Contact: Public Relations, Forbes Living, 727-564-9327, [email protected]
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SOURCE Forbes Living
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