Welcome!

News Feed Item

Not So Plain Jane: Study by Danio Reveals what your Taste Buds Really Say About You

LONDON, March 27, 2014 /PRNewswire/ --



Chances are, most of us have defined someone's character as plain or "vanilla". After all, these descriptions perfectly emphasise just how unexciting a person is. But surprise, surprise - it seems we've been mistaken all along. A study of over 2,000 participants, commissioned by Danio[1], on the link between flavour preferences and character traits has uncovered that plain and vanilla lovers are actually the life and soul of the party[2], and are amongst the most outgoing of them all.

The same study, analysed by expert nutritional neuroscientist Professor Andrew Smith from Cardiff University, has revealed the interesting connection between flavour preference and personality. We've long suspected that chocolate and emotional moments are a match made in heaven, and the results confirm it: chocoholics tend to be sensitive souls[3]. And if you think those who prefer bitter flavours are as unpleasant as their taste buds, you're wrong - they are in fact the most optimistic people around.

Is there a correlation between sour tastes and the sour grapes of the nation? Unlikely. Research has shown those who opt for sharp and tangy flavours are in fact lively and impulsive.

Here's a tip for those who are active on the dating circuit too - we generally like or dislike the same flavours as the people we're attracted to. So if your blind date absolutely devours something that turns your stomach, don't say we didn't warn you.

Research  Key  Findings

  • Sweet tastes are most popular (94%)
  • Bitter tastes are least popular (40%)
  • Those who like bitter tastes are most likely to have an optimistic outlook (55%)
  • Those who like sour tastes are more likely to be lively (36%) and impulsive (30%)
  • 69% of us are attracted to people with similar taste preferences

Revealed:  The  nation's  favourite  flavours

  1. Plain/ Vanilla
  2. Chocolate
  3. Raspberry
  4. Strawberry
  5. Blueberry

The study of over 2,000 UK participants marks the launch of Danio's new flavours, which introduces three new delicious additions to the range - Mango, Honey and Plain.  

On the findings, Professor Smith comments: "There is considerable evidence linking nutrition and the brain. The present results confirm that a person's psychological characteristics are linked to their preference for tastes and flavours. This is because the same parts of the brain are associated with your personality and flavour preference. Further research can extend these findings and provide insight on how your mood influences your choice of food and drink."

Danio yogurts are made using Danone's strained yogurt recipe, which uses twice the milk of standard yogurts, making it amazingly thick. What's more, the straining process makes Danio high in protein; each pot contains around 12g, which contributes to the maintenance and growth of muscle mass. Thanks to its amazingly thick texture, high protein content and delicious taste, Danio really hits the spot as a tasty snack for any time of the day, to be enjoyed as part of a healthy, balanced diet and lifestyle.

The new Mango,  Honey and Plain flavours contain 0% fat, with Mango and Honey averaging 122kcal per pot, whilst the Plain version contains just 81kcal. The RRP for Danio is 85p per pot.

Visit http://www.facebook.com/danioyogurt for more information, or share your Danio experience on Twitter @danioUK.

Notes  to  Editors

About  Danone  UK:

Danone UK is part of Danone Groupe with a mission to bring health through food to as many people as possible. The group, whose products are sold on five continents, has more than 180 production plants and around 100,000 employees. Danone's expertise in yogurt making dates back to 1919. Danio is the fifth brand from Danone in the UK, added to its portfolio of Actimel, Activia, Shape and Oykos.

About  Professor  Andrew  Smith:

Professor Andrew P Smith is a Nutritional Neuroscientist based at Cardiff University. His major focus is on wellbeing and how your diet influences behaviour. He has conducted research projects funded by research councils, government agencies, charities and companies such as Procter and Gamble, Kellogg's, Guinness Ltd and Unilever.

1. The research for Danio was carried out online between 28  /  02  /  2014 and 18  /  03  /  2014 amongst a UK representative sample of 2,016 adults aged 16-75 years old

2. Those who like plain/vanilla are almost twice as likely to describe themselves as extravert, compared to those that dislike plain/vanilla

3. 58% of those who like chocolate describe themselves as emotional


For  more  information,  please  contact:

Claire Buffoni - [email protected] / +44(0)20-3219-8776

Henrietta Oakes - [email protected] / +44(0)20-3219-8775


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTred processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing be...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.