News Feed Item

Not So Plain Jane: Study by Danio Reveals what your Taste Buds Really Say About You

LONDON, March 27, 2014 /PRNewswire/ --

Chances are, most of us have defined someone's character as plain or "vanilla". After all, these descriptions perfectly emphasise just how unexciting a person is. But surprise, surprise - it seems we've been mistaken all along. A study of over 2,000 participants, commissioned by Danio[1], on the link between flavour preferences and character traits has uncovered that plain and vanilla lovers are actually the life and soul of the party[2], and are amongst the most outgoing of them all.

The same study, analysed by expert nutritional neuroscientist Professor Andrew Smith from Cardiff University, has revealed the interesting connection between flavour preference and personality. We've long suspected that chocolate and emotional moments are a match made in heaven, and the results confirm it: chocoholics tend to be sensitive souls[3]. And if you think those who prefer bitter flavours are as unpleasant as their taste buds, you're wrong - they are in fact the most optimistic people around.

Is there a correlation between sour tastes and the sour grapes of the nation? Unlikely. Research has shown those who opt for sharp and tangy flavours are in fact lively and impulsive.

Here's a tip for those who are active on the dating circuit too - we generally like or dislike the same flavours as the people we're attracted to. So if your blind date absolutely devours something that turns your stomach, don't say we didn't warn you.

Research  Key  Findings

  • Sweet tastes are most popular (94%)
  • Bitter tastes are least popular (40%)
  • Those who like bitter tastes are most likely to have an optimistic outlook (55%)
  • Those who like sour tastes are more likely to be lively (36%) and impulsive (30%)
  • 69% of us are attracted to people with similar taste preferences

Revealed:  The  nation's  favourite  flavours

  1. Plain/ Vanilla
  2. Chocolate
  3. Raspberry
  4. Strawberry
  5. Blueberry

The study of over 2,000 UK participants marks the launch of Danio's new flavours, which introduces three new delicious additions to the range - Mango, Honey and Plain.  

On the findings, Professor Smith comments: "There is considerable evidence linking nutrition and the brain. The present results confirm that a person's psychological characteristics are linked to their preference for tastes and flavours. This is because the same parts of the brain are associated with your personality and flavour preference. Further research can extend these findings and provide insight on how your mood influences your choice of food and drink."

Danio yogurts are made using Danone's strained yogurt recipe, which uses twice the milk of standard yogurts, making it amazingly thick. What's more, the straining process makes Danio high in protein; each pot contains around 12g, which contributes to the maintenance and growth of muscle mass. Thanks to its amazingly thick texture, high protein content and delicious taste, Danio really hits the spot as a tasty snack for any time of the day, to be enjoyed as part of a healthy, balanced diet and lifestyle.

The new Mango,  Honey and Plain flavours contain 0% fat, with Mango and Honey averaging 122kcal per pot, whilst the Plain version contains just 81kcal. The RRP for Danio is 85p per pot.

Visit http://www.facebook.com/danioyogurt for more information, or share your Danio experience on Twitter @danioUK.

Notes  to  Editors

About  Danone  UK:

Danone UK is part of Danone Groupe with a mission to bring health through food to as many people as possible. The group, whose products are sold on five continents, has more than 180 production plants and around 100,000 employees. Danone's expertise in yogurt making dates back to 1919. Danio is the fifth brand from Danone in the UK, added to its portfolio of Actimel, Activia, Shape and Oykos.

About  Professor  Andrew  Smith:

Professor Andrew P Smith is a Nutritional Neuroscientist based at Cardiff University. His major focus is on wellbeing and how your diet influences behaviour. He has conducted research projects funded by research councils, government agencies, charities and companies such as Procter and Gamble, Kellogg's, Guinness Ltd and Unilever.

1. The research for Danio was carried out online between 28  /  02  /  2014 and 18  /  03  /  2014 amongst a UK representative sample of 2,016 adults aged 16-75 years old

2. Those who like plain/vanilla are almost twice as likely to describe themselves as extravert, compared to those that dislike plain/vanilla

3. 58% of those who like chocolate describe themselves as emotional

For  more  information,  please  contact:

Claire Buffoni - [email protected] / +44(0)20-3219-8776

Henrietta Oakes - [email protected] / +44(0)20-3219-8775

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.