Click here to close now.

Welcome!

News Feed Item

Not So Plain Jane: Study by Danio Reveals what your Taste Buds Really Say About You

LONDON, March 27, 2014 /PRNewswire/ --



Chances are, most of us have defined someone's character as plain or "vanilla". After all, these descriptions perfectly emphasise just how unexciting a person is. But surprise, surprise - it seems we've been mistaken all along. A study of over 2,000 participants, commissioned by Danio[1], on the link between flavour preferences and character traits has uncovered that plain and vanilla lovers are actually the life and soul of the party[2], and are amongst the most outgoing of them all.

The same study, analysed by expert nutritional neuroscientist Professor Andrew Smith from Cardiff University, has revealed the interesting connection between flavour preference and personality. We've long suspected that chocolate and emotional moments are a match made in heaven, and the results confirm it: chocoholics tend to be sensitive souls[3]. And if you think those who prefer bitter flavours are as unpleasant as their taste buds, you're wrong - they are in fact the most optimistic people around.

Is there a correlation between sour tastes and the sour grapes of the nation? Unlikely. Research has shown those who opt for sharp and tangy flavours are in fact lively and impulsive.

Here's a tip for those who are active on the dating circuit too - we generally like or dislike the same flavours as the people we're attracted to. So if your blind date absolutely devours something that turns your stomach, don't say we didn't warn you.

Research  Key  Findings

  • Sweet tastes are most popular (94%)
  • Bitter tastes are least popular (40%)
  • Those who like bitter tastes are most likely to have an optimistic outlook (55%)
  • Those who like sour tastes are more likely to be lively (36%) and impulsive (30%)
  • 69% of us are attracted to people with similar taste preferences

Revealed:  The  nation's  favourite  flavours

  1. Plain/ Vanilla
  2. Chocolate
  3. Raspberry
  4. Strawberry
  5. Blueberry

The study of over 2,000 UK participants marks the launch of Danio's new flavours, which introduces three new delicious additions to the range - Mango, Honey and Plain.  

On the findings, Professor Smith comments: "There is considerable evidence linking nutrition and the brain. The present results confirm that a person's psychological characteristics are linked to their preference for tastes and flavours. This is because the same parts of the brain are associated with your personality and flavour preference. Further research can extend these findings and provide insight on how your mood influences your choice of food and drink."

Danio yogurts are made using Danone's strained yogurt recipe, which uses twice the milk of standard yogurts, making it amazingly thick. What's more, the straining process makes Danio high in protein; each pot contains around 12g, which contributes to the maintenance and growth of muscle mass. Thanks to its amazingly thick texture, high protein content and delicious taste, Danio really hits the spot as a tasty snack for any time of the day, to be enjoyed as part of a healthy, balanced diet and lifestyle.

The new Mango,  Honey and Plain flavours contain 0% fat, with Mango and Honey averaging 122kcal per pot, whilst the Plain version contains just 81kcal. The RRP for Danio is 85p per pot.

Visit http://www.facebook.com/danioyogurt for more information, or share your Danio experience on Twitter @danioUK.

Notes  to  Editors

About  Danone  UK:

Danone UK is part of Danone Groupe with a mission to bring health through food to as many people as possible. The group, whose products are sold on five continents, has more than 180 production plants and around 100,000 employees. Danone's expertise in yogurt making dates back to 1919. Danio is the fifth brand from Danone in the UK, added to its portfolio of Actimel, Activia, Shape and Oykos.

About  Professor  Andrew  Smith:

Professor Andrew P Smith is a Nutritional Neuroscientist based at Cardiff University. His major focus is on wellbeing and how your diet influences behaviour. He has conducted research projects funded by research councils, government agencies, charities and companies such as Procter and Gamble, Kellogg's, Guinness Ltd and Unilever.

1. The research for Danio was carried out online between 28  /  02  /  2014 and 18  /  03  /  2014 amongst a UK representative sample of 2,016 adults aged 16-75 years old

2. Those who like plain/vanilla are almost twice as likely to describe themselves as extravert, compared to those that dislike plain/vanilla

3. 58% of those who like chocolate describe themselves as emotional


For  more  information,  please  contact:

Claire Buffoni - [email protected] / +44(0)20-3219-8776

Henrietta Oakes - [email protected] / +44(0)20-3219-8775


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
"The idea of polyglot persistence is you have to apply the right database for the job - you always have to have many different databases in play. We offer that whole system as a service," explained Raj Singh, Developer Advocate for IBM Cloud Data Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI In...
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.