Click here to close now.


News Feed Item

First Publisher Roundtable Results Show Facebook Outperforms Twitter, Instagram, and Reddit for Driving New Referral Traffic to Leading Media Properties

VigLink and Netpop's Inaugural Report Shows Twice as Many Publishers Satisfied With Facebook Traffic as Compared to Twitter Traffic; Search Engine Marketing (SEM) Is Less Effective

SAN FRANCISCO, CA -- (Marketwired) -- 03/27/14 -- VigLink and Netpop today released their inaugural findings from Publisher Roundtable, a new collective intelligence platform for online content publishers, showing Facebook as the clear favorite social platform for driving traffic to a publisher's Web site. More than 250 Web publishers representing over 30 million unique visitors in monthly traffic are actively participating, including large media properties such as Huddler and Texture Media along with operators of independent blogs and forums. Members of Publisher Roundtable answer questions in online interviews about key topics to create reliable data that establish industry benchmarks and best practices for growing and engaging audiences.

"Publishers face enormous daily challenges trying to establish an audience and grow their businesses. We're pleased to partner with Netpop to support publishers of all sizes with the benefits of professional market research services usually reserved for only the largest companies," said Oliver Roup, CEO and founder of VigLink. "Participation in Publisher Roundtable has exceeded our expectations and we look forward to uncovering insights into additional areas of interest."

Publisher Roundtable is designed to allow publishers who participate to compare their business activities to those of other publishers facing similar challenges. Each member benefits from the collective intelligence in the community. Quantitative and qualitative methods of data collection are used to help online publishers establish their effectiveness across critical business issues such as average spend, channel effectiveness, and operations. The first online interview in Publisher Roundtable focuses on the strategies and tactics publishers use to acquire an audience.

"By partnering with VigLink, Netpop aims to help publishers of all sizes leverage the benefits of strategic market insights and the sharing economy to quickly learn how to strengthen their businesses," said Josh Crandall, Netpop CEO. "It's exciting to share actionable insights on content creation, building and retaining audiences with the passionate publishers who are looking for an edge in this dynamic industry."

Key results of the first interview reveal:

  • Audiences are growing: 6 in 10 visitors are new, rather than repeat visitors
  • Search engines account for 40% of all traffic for blogs/sites, it is more effective than referral and direct entry, and search is an especially important tool for larger blogs/sites
  • SEO is key to building audiences: 76% of publishers with a high percentage of new visitors receive traffic via SEO
  • Social media is key to retaining audiences: 81% of publishers with a high percentage of repeat visitors receive traffic via social media
  • Facebook is the most popular and effective social media site: 99% of all publishers receive traffic from Facebook, but only 41% are satisfied with the traffic they receive from the site

Another actionable insight is a detailed "map" of the blogosphere. Publisher Roundtable identifies the most popular content categories and determines how closely related these topics are to one another. The result is a useful diagram that gives publishers inspiration on how to evolve their content creation efforts.

There's no charge to join Publisher Roundtable and detailed results are available for free. In addition to analysis and reports authored by Netpop analysts, members can generate custom comparison reports, benchmarking their own performance to that of comparable publishers. Additionally, participating publishers can join their peers in private online forums, diving deeper into the topics.

Publisher Roundtable is designed to deliver up-to-date and highly actionable market intelligence that would be prohibitively expensive for any one publisher to generate on a regular basis. Participation only requires the completion of a 10-minute online survey. Publishers wishing to participate can sign up on the Publisher Roundtable home page or via email invitation from participating partners. For more information please visit

About Publisher Roundtable
Publisher Roundtable is a collective intelligence platform designed to help online content publishers of all types grow their business. Through insights and observations shared anonymously with peers, benchmarks can be set and best practices uncovered. Publisher Roundtable is a collaboration between Netpop and VigLink. Netpop is a San-Francisco-based market research and strategy firm that has supported global technology companies and Internet brands for over a decade. VigLink is a content monetization company that helps online publishers earn revenue from the commerce they drive.

About Netpop
Netpop is a San Francisco-based market research and strategy consulting firm with expertise in primary data collection and analysis. Through its new collective intelligence platform, Netpop is generating actionable market insights for businesses of all sizes. More information can be found at and @NetpopSMB.

About VigLink
VigLink technology captures the value of content-driven commerce by making hyperlinks intelligent, allowing publishers to monetize and analyze out-clicks. The largest network of its kind, VigLink maximizes earnings for over 300,000 sites and works with more than 35,000 merchants, processing billions of page views and over five hundred million clicks every month. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, and Emergence Capital. More information can be found at or @VigLink.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.