Welcome!

News Feed Item

First Publisher Roundtable Results Show Facebook Outperforms Twitter, Instagram, and Reddit for Driving New Referral Traffic to Leading Media Properties

VigLink and Netpop's Inaugural Report Shows Twice as Many Publishers Satisfied With Facebook Traffic as Compared to Twitter Traffic; Search Engine Marketing (SEM) Is Less Effective

SAN FRANCISCO, CA -- (Marketwired) -- 03/27/14 -- VigLink and Netpop today released their inaugural findings from Publisher Roundtable, a new collective intelligence platform for online content publishers, showing Facebook as the clear favorite social platform for driving traffic to a publisher's Web site. More than 250 Web publishers representing over 30 million unique visitors in monthly traffic are actively participating, including large media properties such as Huddler and Texture Media along with operators of independent blogs and forums. Members of Publisher Roundtable answer questions in online interviews about key topics to create reliable data that establish industry benchmarks and best practices for growing and engaging audiences.

"Publishers face enormous daily challenges trying to establish an audience and grow their businesses. We're pleased to partner with Netpop to support publishers of all sizes with the benefits of professional market research services usually reserved for only the largest companies," said Oliver Roup, CEO and founder of VigLink. "Participation in Publisher Roundtable has exceeded our expectations and we look forward to uncovering insights into additional areas of interest."

Publisher Roundtable is designed to allow publishers who participate to compare their business activities to those of other publishers facing similar challenges. Each member benefits from the collective intelligence in the community. Quantitative and qualitative methods of data collection are used to help online publishers establish their effectiveness across critical business issues such as average spend, channel effectiveness, and operations. The first online interview in Publisher Roundtable focuses on the strategies and tactics publishers use to acquire an audience.

"By partnering with VigLink, Netpop aims to help publishers of all sizes leverage the benefits of strategic market insights and the sharing economy to quickly learn how to strengthen their businesses," said Josh Crandall, Netpop CEO. "It's exciting to share actionable insights on content creation, building and retaining audiences with the passionate publishers who are looking for an edge in this dynamic industry."

Key results of the first interview reveal:

  • Audiences are growing: 6 in 10 visitors are new, rather than repeat visitors
  • Search engines account for 40% of all traffic for blogs/sites, it is more effective than referral and direct entry, and search is an especially important tool for larger blogs/sites
  • SEO is key to building audiences: 76% of publishers with a high percentage of new visitors receive traffic via SEO
  • Social media is key to retaining audiences: 81% of publishers with a high percentage of repeat visitors receive traffic via social media
  • Facebook is the most popular and effective social media site: 99% of all publishers receive traffic from Facebook, but only 41% are satisfied with the traffic they receive from the site

Another actionable insight is a detailed "map" of the blogosphere. Publisher Roundtable identifies the most popular content categories and determines how closely related these topics are to one another. The result is a useful diagram that gives publishers inspiration on how to evolve their content creation efforts.

There's no charge to join Publisher Roundtable and detailed results are available for free. In addition to analysis and reports authored by Netpop analysts, members can generate custom comparison reports, benchmarking their own performance to that of comparable publishers. Additionally, participating publishers can join their peers in private online forums, diving deeper into the topics.

Publisher Roundtable is designed to deliver up-to-date and highly actionable market intelligence that would be prohibitively expensive for any one publisher to generate on a regular basis. Participation only requires the completion of a 10-minute online survey. Publishers wishing to participate can sign up on the Publisher Roundtable home page or via email invitation from participating partners. For more information please visit PublisherRoundtable.com.

About Publisher Roundtable
Publisher Roundtable is a collective intelligence platform designed to help online content publishers of all types grow their business. Through insights and observations shared anonymously with peers, benchmarks can be set and best practices uncovered. Publisher Roundtable is a collaboration between Netpop and VigLink. Netpop is a San-Francisco-based market research and strategy firm that has supported global technology companies and Internet brands for over a decade. VigLink is a content monetization company that helps online publishers earn revenue from the commerce they drive.

About Netpop
Netpop is a San Francisco-based market research and strategy consulting firm with expertise in primary data collection and analysis. Through its new collective intelligence platform, Netpop is generating actionable market insights for businesses of all sizes. More information can be found at www.netpop.com and @NetpopSMB.

About VigLink
VigLink technology captures the value of content-driven commerce by making hyperlinks intelligent, allowing publishers to monetize and analyze out-clicks. The largest network of its kind, VigLink maximizes earnings for over 300,000 sites and works with more than 35,000 merchants, processing billions of page views and over five hundred million clicks every month. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, and Emergence Capital. More information can be found at www.viglink.com or @VigLink.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...