|By Marketwired .||
|March 27, 2014 06:00 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 03/27/14 -- VigLink and Netpop today released their inaugural findings from Publisher Roundtable, a new collective intelligence platform for online content publishers, showing Facebook as the clear favorite social platform for driving traffic to a publisher's Web site. More than 250 Web publishers representing over 30 million unique visitors in monthly traffic are actively participating, including large media properties such as Huddler and Texture Media along with operators of independent blogs and forums. Members of Publisher Roundtable answer questions in online interviews about key topics to create reliable data that establish industry benchmarks and best practices for growing and engaging audiences.
"Publishers face enormous daily challenges trying to establish an audience and grow their businesses. We're pleased to partner with Netpop to support publishers of all sizes with the benefits of professional market research services usually reserved for only the largest companies," said Oliver Roup, CEO and founder of VigLink. "Participation in Publisher Roundtable has exceeded our expectations and we look forward to uncovering insights into additional areas of interest."
Publisher Roundtable is designed to allow publishers who participate to compare their business activities to those of other publishers facing similar challenges. Each member benefits from the collective intelligence in the community. Quantitative and qualitative methods of data collection are used to help online publishers establish their effectiveness across critical business issues such as average spend, channel effectiveness, and operations. The first online interview in Publisher Roundtable focuses on the strategies and tactics publishers use to acquire an audience.
"By partnering with VigLink, Netpop aims to help publishers of all sizes leverage the benefits of strategic market insights and the sharing economy to quickly learn how to strengthen their businesses," said Josh Crandall, Netpop CEO. "It's exciting to share actionable insights on content creation, building and retaining audiences with the passionate publishers who are looking for an edge in this dynamic industry."
Key results of the first interview reveal:
- Audiences are growing: 6 in 10 visitors are new, rather than repeat visitors
- Search engines account for 40% of all traffic for blogs/sites, it is more effective than referral and direct entry, and search is an especially important tool for larger blogs/sites
- SEO is key to building audiences: 76% of publishers with a high percentage of new visitors receive traffic via SEO
- Social media is key to retaining audiences: 81% of publishers with a high percentage of repeat visitors receive traffic via social media
- Facebook is the most popular and effective social media site: 99% of all publishers receive traffic from Facebook, but only 41% are satisfied with the traffic they receive from the site
Another actionable insight is a detailed "map" of the blogosphere. Publisher Roundtable identifies the most popular content categories and determines how closely related these topics are to one another. The result is a useful diagram that gives publishers inspiration on how to evolve their content creation efforts.
There's no charge to join Publisher Roundtable and detailed results are available for free. In addition to analysis and reports authored by Netpop analysts, members can generate custom comparison reports, benchmarking their own performance to that of comparable publishers. Additionally, participating publishers can join their peers in private online forums, diving deeper into the topics.
Publisher Roundtable is designed to deliver up-to-date and highly actionable market intelligence that would be prohibitively expensive for any one publisher to generate on a regular basis. Participation only requires the completion of a 10-minute online survey. Publishers wishing to participate can sign up on the Publisher Roundtable home page or via email invitation from participating partners. For more information please visit PublisherRoundtable.com.
About Publisher Roundtable
Publisher Roundtable is a collective intelligence platform designed to help online content publishers of all types grow their business. Through insights and observations shared anonymously with peers, benchmarks can be set and best practices uncovered. Publisher Roundtable is a collaboration between Netpop and VigLink. Netpop is a San-Francisco-based market research and strategy firm that has supported global technology companies and Internet brands for over a decade. VigLink is a content monetization company that helps online publishers earn revenue from the commerce they drive.
Netpop is a San Francisco-based market research and strategy consulting firm with expertise in primary data collection and analysis. Through its new collective intelligence platform, Netpop is generating actionable market insights for businesses of all sizes. More information can be found at www.netpop.com and @NetpopSMB.
VigLink technology captures the value of content-driven commerce by making hyperlinks intelligent, allowing publishers to monetize and analyze out-clicks. The largest network of its kind, VigLink maximizes earnings for over 300,000 sites and works with more than 35,000 merchants, processing billions of page views and over five hundred million clicks every month. Founded in 2009 and based in San Francisco, VigLink is backed by top investors including Google Ventures, First Round Capital, and Emergence Capital. More information can be found at www.viglink.com or @VigLink.
Yotam Levy for VigLink
(650) 319-8604 Ext. 102
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 20, 2017 05:45 PM EST Reads: 415
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Feb. 20, 2017 05:30 PM EST Reads: 2,220
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Feb. 20, 2017 05:30 PM EST Reads: 3,888
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 20, 2017 05:15 PM EST Reads: 944
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 20, 2017 02:45 PM EST Reads: 421
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Feb. 20, 2017 02:15 PM EST Reads: 1,087
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Feb. 20, 2017 01:15 PM EST Reads: 388
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Feb. 20, 2017 01:00 PM EST Reads: 842
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of D...
Feb. 20, 2017 01:00 PM EST Reads: 5,857
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Feb. 20, 2017 01:00 PM EST Reads: 1,197
Feb. 20, 2017 01:00 PM EST Reads: 10,049
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 20, 2017 12:45 PM EST Reads: 960
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Feb. 20, 2017 12:45 PM EST Reads: 4,294
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Feb. 20, 2017 12:45 PM EST Reads: 1,021
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Feb. 20, 2017 12:30 PM EST Reads: 488