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Relayware Webinar Unveils New Best Practices on Partner Enablement & Training

What Every Channel Executive Needs to Know About Enabling Their Partners

OXFORD, England and JERSEY CITY, N.J., March 27, 2014 /PRNewswire/ -- Relayware will host a webinar addressing indirect channel enablement and training on March 31 at 9 a.m. PDT / 12 p.m. EDT. Relayware's CMO, Jim Somers, will moderate this webinar with expert commentary from guest speaker Allan Adler, Channel Cloud Consulting, Tim Harmon, former analyst at Forrester, and Chris Bucholtz, who co-authored the companion whitepaper, "Indirect Channel Enablement & Training – The Fast Path to Profit."

Title: "Indirect Channel Enablement & Training – The Fast Path to Profit"

Channel enablement and training is one of the fastest ways to drive revenue to your bottom line, helping partners hone their knowledge and strengthen their closing skills. But it can also represent a serious organizational challenge if you're lacking the right tools to optimize your training program implementation. You need to structure your program in a way that gives partners a compelling reason to participate.

Join our webinar to learn how to:

  • Structure your training program to best meet your partners' desires and needs
  • Tailor your training content to the maturity and complexity of your product
  • Keep partners engaged throughout the training program
  • Leverage technology to motivate partner participation with compelling and convenient training methods

Jim Somers, Chief Marketing Officer, Relayware
Allan Adler, Partner, Channel Cloud Consulting
Tim Harmon, VP Customer Success, Relayware
Chris Bucholtz, Director of Content Marketing, Relayware

Monday, March 31, 2014
9 a.m. PDT / 12 p.m. EDT / 5 p.m. BST

To Register:

About Relayware
Relayware is a global provider of PRM and business-to-business collaboration and multi-channel communication solutions. Relayware prides itself on delivering indirect channel management solutions to hi-tech, manufacturing, telecommunications, financial services, insurance and smaller and emerging businesses. Our powerful technology connects businesses and business people beyond the enterprise and facilitates effective communication and productive collaboration. With its comprehensive range of collaborative sales, marketing, learning and support apps and multi-channel communication tools, Relayware enables networks of intermediaries to function like extensions of a business's own sales, marketing and support teams. Relayware not only improves communication, collaboration and productivity but also delivers rapid and sustained revenue growth and improved profitability. 

Karren Gurnhill                                                                                           
Senior Manager, Marketing Programs    
+44 (0)1865 784920                                                                                                           

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