|By PR Newswire||
|March 27, 2014 08:31 AM EDT||
BALTIMORE, March 27, 2014 /PRNewswire/ -- As a recognized innovator in press release distribution, eReleases (http://www.ereleases.com) doesn't cut corners when it comes to working toward the success of its clients. A prime example of this philosophy is the Personal Publicist program. Clients who opt-in to the Personal Publicist program enjoy an attentive, "concierge" PR service that will garner the right attention from the right people. Meanwhile, clients are freed from the burdensome task of creating and maintaining a media campaign. More information on this program is available at http://www.ereleases.com/personalpublicist/.
New Personal Publicist clients begin the program with a kickoff meeting with eReleases Founder Mickie Kennedy and a Senior Editor, where the discussion will center on possible press release topics for the coming year. Generally, company milestones and significant, newsworthy events make some of the best material for an attention-getting press release. Of course, not everything in business is predictable, which is why eReleases is always prepared to react to fresh ideas when immediacy and impact are of the essence.
Every month thereafter, the Senior Editor will send a short selection of possible PR topics to the client. After choosing an idea with which to proceed, eReleases writes a compelling, newsworthy release. Upon approval, eReleases then sends the press release through PR Newswire, the leading distributor of corporate news and announcements. Press releases are also distributed through the company's own list of 100,000-plus subscribing journalists, along with a custom list of hand-selected journalists within the client's market niche.
According to eReleases Founder Mickie Kennedy, effective public relations is a long-term process. "Sending a single press release and declaring 'mission accomplished' is a non-starter. An introductory press release is just a way to open the door. Subsequent press releases help build familiarity and interest. As the media learns who you are and what you're about, journalists will be more likely to latch on to one of your press releases as a starting point for a feature story."
Sending a new press release each month is an ideal strategy for virtually any brand or industry; according to eReleases editors, it's often the third or fourth release that achieves critical mass. The Personal Publicist program helps clients realize this level of persistence without overtaxing their resources.
The Personal Publicist program has no long-term commitment, and, for a limited time, it's available for $300 off the standard price. Learn more about this exceptional offer at http://www.ereleases.com/personalpublicist/.
Having completed fifteen years of business, eReleases is the low-cost leader of press release distribution and writing services. eReleases was founded on the principle that professional press release writing and targeted press release distribution should not be out of reach for small and medium-sized businesses. The company features press release tips and resources for visitors who want to learn more about press releases through its PR Fuel website and newsletter.
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