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NewsCred Rapidly Expands Original Content Offer; Transforms How Brands Scale Content Marketing
|By Business Wire
|March 27, 2014 10:35 AM EDT
the world’s leading content marketing platform, announced today the
expansion of its original content offer, The
NewsRoom. Through its new partner ecosystem, NewsCred enables brands
to commission original, multi-media content from best-in-class partners
including Getty Images, Visual.ly, Big Frame, Movable Media, Wochit and
AFP (Agence France-Presse). This unique offer is available exclusively
to clients of NewsCred’s Content
Marketing Cloud, the first end-to-end enterprise software for
content workflow, sourcing, recommendations, publishing, distribution
NewsCred’s exclusive content network now enables marketers to seamlessly
connect with freelancers and media partners that specialize in creating
studio-quality content – from articles and infographics to videos,
custom editorial photography and more. For example, through NewsCred’s
strategic partnership with Getty Images, marketers can commission
award-winning photojournalists to capture exclusive events anywhere in
“Getty Images is excited to partner with NewsCred and in turn, bring our
renowned roster of photographers and award-winning content to NewsCred
customers around the world,” said Peter Orlowsky, Vice President of
Business Development, Getty Images.
The NewsRoom is the highest paying freelance network in the industry
with 100% of revenue from each piece of content paid directly to
freelancers. Since its launch just four months ago, demand for original
content is growing 200% month-over-month with more than a hundred
thousand dollars of revenue going directly to content creators. To date,
more than fifteen Fortune 500 brands have commissioned original content
“At NewsCred, we pride ourselves on the quality of content that we
deliver to our clients, and that means access to top talent. We
carefully vet all of our freelancers and media partners so when global
brands choose NewsCred, they can begin tapping expertly produced content
immediately - no needle in a haystack,” said Shafqat Islam, CEO and
Co-founder, NewsCred. “Our freelance network includes only the best
writers with 73% having written for leading publications including
Bloomberg, Wall Street Journal, Fast Company, Forbes and GQ. We all know
content today goes beyond the written word and with our partner
ecosystem, brands can create beautiful multi-media stories all in a
The NewsRoom focuses on quality over quantity, enforcing strict
standards to ensure that customers receive only the best work. Brand
marketers accessing The NewsRoom leverage:
Access to an elite network of journalists around the globe
Exclusive photographers and videographers for events, launches, etc.
Leading designers to create viral digital content including
infographics, motion graphics, presentations and social media
Studio-quality video content with targeted YouTube distribution
NewsCred is the leading content marketing platform. Pairing cutting-edge
software with world-class content, NewsCred transforms brands into
NewsCred's Content Marketing Cloud© provides the easiest end-to-end
solution for content planning, creation, publishing and analytics. In
one place, brands gain unprecedented access to the world's largest
content marketplace, including licensed content from over 4,000
publishers and original content from NewsCred’s award-winning journalist
Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric
and AIG have seen explosive growth in social sharing, engagement and
Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred
has offices in New York, London and Dhaka and is backed by FirstMark
Capital, Mayfield Fund, IA Ventures, Greycroft Partners and others.
Learn more at newscred.com and follow us on Twitter @newscred
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