Welcome!

News Feed Item

Gorkana Group Releases 2014 Survey of Financial Journalists

PHOENIX, March 27, 2014 /PRNewswire/ --

- Wall Street Journal retains position as the most influential financial media outlet -

- Online sources, Yahoo! Finance and Business Insider break into the top 10 for the first time -

- Andrew Ross Sorkin again voted the most influential financial journalist by peers -

- Only 13% hold a negative outlook for US economy (vs 36% in 2012) -

- The press release fights back as a key source of information -

Gorkana Group, the leading provider of media intelligence services, today announced the findings of its "2014 Survey of Financial Journalists", a comprehensive analysis of the opinions of leading US journalists.  The 2014 findings show that there is ongoing optimism that the economy will continue to grow.   In contrast to the 2012 Survey of Financial Journalists, the 2014 survey shows that while traditional media still dominate as the most influential outlets, online sources are starting to break the stronghold.

The report, one of the largest investigations into the journalism profession, examines the industry's outlook on the economy, the leading sources for information, the top figures in their field, how they find stories, and who they want to shed light on that story. Key findings for 2014 study include:

  • US Economy: 45% hold a positive outlook and 42% neutral
  • Financial Sector: 36% hold a positive outlook with 49% maintaining a neutral view
  • Financial Journalism Industry: 32% maintain a positive position and 42% neutral
  • Most Influential Journalist: Andrew Ross Sorkin voted no.1;  Jon Hilsenrath no.2 and New York Times journalists, Gretchen Morgenson and Paul Krugman share third spot
  • Most Influential Outlet: The Wall Street Journal retains the top position with Bloomberg News second and the New York Times third. Two online outlets, Yahoo! Finance and Business Insider, enter the top 10 for the first time.
  • Most Reliable Sources: Newspapers and publications retain the top spot, personal interest remains in second position, and corporate news releases jump into third place
  • Most Credible Sources: Academic/expert rises from second to first place, swapping places with company CEOs who move to second. Technical expert in a company takes third place
  • Most Respected PR Professionals: Brandon Ashcraft of Barclays ties for first place with Tucker Hewes

Jeni Chapman, Managing Director, Gorkana US, said: "There are a number of interesting findings from this year's research. What is most striking is the entrance into the top 10 most influential outlets of, not one, but two, online media sources, demonstrating that they have moved well beyond challenger brands into solid and credible go-to sources. In contrast to that is the rise of the press release, the death of which is constantly being predicted, as a go-to source of information for financial journalists. The lesson for brands dealing with the media remains the same: Tell a good story, provide the top spokespeople, and understand what the journalist is interested in before getting in touch."

The 2014 Gorkana Survey of Financial Journalists follows the 2012 survey conducted by the group. It represents one of the largest investigations of the people that set the business news agenda, with nearly 500 respondents averaging 13 years' experience.

To read a full copy of this year's report, please click here:

http://marketing.gorkana.com/FinancialJournalistsSurvey

About Gorkana Group 

Gorkana Group is the leading provider for media information, offering PR and marketing professionals access to customized media intelligence.

Our clients become part of our unique community. This connects them to everything from industry experts and latest news, insights and events, jobs and journalists, not to mention our own essential media intelligence services.

Whether they're launching a campaign, managing reputations or need around-the-clock response during a crisis, we help clients keep up to speed, stay focused and be connected to experts.

Gorkana provides the personal touch and assurance they need to make clear, informed decisions - and drive their business forward.

Visit http://www.gorkana.us for further information.

Media Contacts:

UK
E-mail: [email protected] or [email protected]
Tel: +44(0)20-3727-1000

US
E-mail: [email protected]
Tel: +1-64-672-21210


SOURCE Gorkana Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...