Welcome!

News Feed Item

Gorkana Group Releases 2014 Survey of Financial Journalists

PHOENIX, March 27, 2014 /PRNewswire/ --

- Wall Street Journal retains position as the most influential financial media outlet -

- Online sources, Yahoo! Finance and Business Insider break into the top 10 for the first time -

- Andrew Ross Sorkin again voted the most influential financial journalist by peers -

- Only 13% hold a negative outlook for US economy (vs 36% in 2012) -

- The press release fights back as a key source of information -

Gorkana Group, the leading provider of media intelligence services, today announced the findings of its "2014 Survey of Financial Journalists", a comprehensive analysis of the opinions of leading US journalists.  The 2014 findings show that there is ongoing optimism that the economy will continue to grow.   In contrast to the 2012 Survey of Financial Journalists, the 2014 survey shows that while traditional media still dominate as the most influential outlets, online sources are starting to break the stronghold.

The report, one of the largest investigations into the journalism profession, examines the industry's outlook on the economy, the leading sources for information, the top figures in their field, how they find stories, and who they want to shed light on that story. Key findings for 2014 study include:

  • US Economy: 45% hold a positive outlook and 42% neutral
  • Financial Sector: 36% hold a positive outlook with 49% maintaining a neutral view
  • Financial Journalism Industry: 32% maintain a positive position and 42% neutral
  • Most Influential Journalist: Andrew Ross Sorkin voted no.1;  Jon Hilsenrath no.2 and New York Times journalists, Gretchen Morgenson and Paul Krugman share third spot
  • Most Influential Outlet: The Wall Street Journal retains the top position with Bloomberg News second and the New York Times third. Two online outlets, Yahoo! Finance and Business Insider, enter the top 10 for the first time.
  • Most Reliable Sources: Newspapers and publications retain the top spot, personal interest remains in second position, and corporate news releases jump into third place
  • Most Credible Sources: Academic/expert rises from second to first place, swapping places with company CEOs who move to second. Technical expert in a company takes third place
  • Most Respected PR Professionals: Brandon Ashcraft of Barclays ties for first place with Tucker Hewes

Jeni Chapman, Managing Director, Gorkana US, said: "There are a number of interesting findings from this year's research. What is most striking is the entrance into the top 10 most influential outlets of, not one, but two, online media sources, demonstrating that they have moved well beyond challenger brands into solid and credible go-to sources. In contrast to that is the rise of the press release, the death of which is constantly being predicted, as a go-to source of information for financial journalists. The lesson for brands dealing with the media remains the same: Tell a good story, provide the top spokespeople, and understand what the journalist is interested in before getting in touch."

The 2014 Gorkana Survey of Financial Journalists follows the 2012 survey conducted by the group. It represents one of the largest investigations of the people that set the business news agenda, with nearly 500 respondents averaging 13 years' experience.

To read a full copy of this year's report, please click here:

http://marketing.gorkana.com/FinancialJournalistsSurvey

About Gorkana Group 

Gorkana Group is the leading provider for media information, offering PR and marketing professionals access to customized media intelligence.

Our clients become part of our unique community. This connects them to everything from industry experts and latest news, insights and events, jobs and journalists, not to mention our own essential media intelligence services.

Whether they're launching a campaign, managing reputations or need around-the-clock response during a crisis, we help clients keep up to speed, stay focused and be connected to experts.

Gorkana provides the personal touch and assurance they need to make clear, informed decisions - and drive their business forward.

Visit http://www.gorkana.us for further information.

Media Contacts:

UK
E-mail: [email protected] or [email protected]
Tel: +44(0)20-3727-1000

US
E-mail: [email protected]
Tel: +1-64-672-21210


SOURCE Gorkana Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...