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Blogging Your Brand Story

NEW YORK, March 27, 2014 /PRNewswire/ -- Though many brands and small businesses have embraced blogging as part of their marketing mix, many still are not quite sure how to use blogging effectively—or how to understand the potential ROI. If you think blogging your business means writing whatever comes to mind, chances are you will not achieve your larger goals. Blogging for business begins with understanding your brand identity, or story. What makes your brand unique? What makes you stand out to clients and prospects?

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@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, breaks down how small business marketers can establish brand blogs that tell their story, and achieve their goal. From digging into targets, mission and brand voice to craft a brand story, to establishing blogging goals and mapping relevant story elements to desired outcomes, Lazuka will help you develop a strategy to achieve your objectives.

To learn more: http://bit.ly/1mwFl3p

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Caitlin Carragee
Manager, Marketing Communications
201.360.6363
[email protected]

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