Welcome!

News Feed Item

Winery Exchange Announces Acquisition Of Chronic Cellars

NOVATO, Calif., March 27, 2014 /PRNewswire/ -- Winery Exchange announced today the acquisition of Chronic Cellars, an innovative and fast growing Paso Robles wine brand.

Founded by brothers Jake and Josh Beckett in 2008, Chronic Cellars is recognized as a counter-culture brand that produces exceptional wines, most notably red blends such as the Zinfandel-based Purple Paradise and the Syrah-based Sofa King Bueno.  This edgy, up-and-coming brand has posted strong growth through its tasting room, wine club and wholesale channels, despite having limited distribution and availability to this point. 

The Beckett family will continue to have active roles with Chronic Cellars.  Josh will remain the winemaker; Jake will lead Chronic's marketing and brand development; and Dawn will continue to manage the brand's tasting room and wine club.  "The partnership with Winery Exchange gives us the sales coverage and financial resources necessary to continue Chronic's expansion, while maintaining the brand's integrity and quality," said Jake Beckett.  "We are excited to watch our brand continue to grow."

Peter Byck, the President and CEO of Winery Exchange, believes that the brand is an excellent fit within the company's portfolio of beverage alcohol products.  "Chronic Cellars is a phenomenon in the market place – a combination of unbelievable wines and unique brand characteristics that resonate with millennial consumers," stated Mr. Byck. "We are excited that Jake and Josh are staying engaged with the business, and look forward to working with them to grow Chronic and continue its involvement in the Paso Robles community."

"Chronic Cellars has garnered a cult-like reputation among consumers seeking memorable and distinctively different wines and has established itself as a leader in the next generation of wines targeting millennial consumers," expanded Oren Lewin, SVP of Marketing at Winery Exchange. "Chronic fits with our strategy to build a portfolio of national brands that are truly differentiated and bring new consumers into the wine category."

Zepponi & Company served as the exclusive financial advisor to Chronic Cellars and negotiated the sale to Winery Exchange.  "Our team is excited to watch where Winery Exchange takes Chronic Cellars.  The momentum and success already created by Jake and Josh with this brand is sure to soar in the hands of Winery Exchange's partnership with the Becketts," explained Joe Ciatti, a partner at Zepponi & Company.  Zepponi & Company is a global merger and acquisition advisory firm that exclusively serves the wine industry. 

Founded in 1999, Winery Exchange is a premier value-added provider of customized beverage alcohol products and services to customers around the world.  The company's portfolio of differentiated brands includes Our Daily Red and Orleans Hill, the leading USDA-certified organic and sulfite-free wines, which allow sulfite-sensitive consumers to enjoy great wine. Winery Exchange also develops, markets and sells exclusive, custom wine, beer and spirits brands for major retailers in the U.S. and abroad.

Media Contact: Oren Lewin
SVP of Marketing, Winery Exchange
[email protected]
707-738-5977 (M)

SOURCE Winery Exchange

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Digital Initiatives create new ways of conducting business, which drive the need for increasingly advanced security and regulatory compliance challenges with exponentially more damaging consequences. In the BMC and Forbes Insights Survey in 2016, 97% of executives said they expect a rise in data breach attempts in the next 12 months. Sixty percent said operations and security teams have only a general understanding of each other’s requirements, resulting in a “SecOps gap” leaving organizations u...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...