Welcome!

Blog Feed Post

InstallMac launches in Beta as second largest Mac software community online

InstallMac specializes in optimizing the process of distribution and monetization of Mac applications, offering publishers the opportunity to double their payments

HERZLIYA, Israel, March 27, 2014: InstallMac, the monetization and software distribution platform for premium Mac OSx software publishers and advertisers, today announces it is launching its Beta offering, which is second only in size to the Apple Store.

InstallMac, originally launched in alpha 10 months ago, was the first Mac software distribution platform specialising in the full monetization of the download process.

It quickly monetized 90% of organic Mac traffic from Internet Valley in Israel and has continued to grow thanks to its smart targeting capabilities and double payment opportunities for publishers. This in turn means conversion rates are higher for software developers and media companies to maximize their monetization opportunities.

The platform caters for Mac developers that are interested in generating additional revenue from their applications and for advertisers looking to distribute their Mac applications.

Publishers can increase the profitability of software through fixed rate per Install and dynamic secondary offers, which means that the user will be served with relevant software offers, selected by InstallMac's algorithm in real-time. Each time the user accepts the offer the publisher gets paid again.

Publishers can also wrap InstallMac's technology into existing installers and start generating additional revenues by offering search functionality and new software to users.

The platform offers advertisers smart targeting capabilities to identify their audience according to geographic location and Mac operating system, while monitoring real-time bids. This allows each offer to be targeted more precisely.

Advertisers can get started by simply uploading available software to the InstallMac platform and selecting the relevant targeting criteria. As the software is offered to users during the installation of other software, it delivers a performance oriented, quality marketing channel. The performance advertising model also means the advertiser only pays when the user chooses to download the Mac application.

Sol Tzvi, CEO, InstallMac comments: "We built InstallMac when most other developers were focused on PC and mobile Installers. We recognised the opportunity for a purpose built Mac software platform through our experiences of developing Genieo, the newspaper-styled homepage, and knew the demand was there. Now, after working in Alpha and building up our user base, we are confident that we have an easy to use Mac monetization platform that delivers for publishers and advertisers with unique smart targeting and dynamic secondary offers."

InstallMac is easily managed through a self-service control panel and dashboard allowing users to upload applications and distribute while keeping track on the numbers of installs, offerings and revenues.

It has a very small installer footprint allowing browser home page changes, and can add search providers and install extensions for most popular Mac browsers and all major Mac OS X versions.

The platform works extremely hard to ensure all the applications in the network are safe and trustworthy. A quality assurance team carefully reviews each piece of software before it is added to InstallMac.

For more information, please visit www.installmac.com.

About InstallMac
InstallMac is the largest software distribution platform for premium Mac OSx software publishers and advertisers.

Use InstallMac to maximize revenues from your software downloads, increase conversions, and reach new Mac OS X users. It is a powerful Monetization solution with a wide range of self-service tools that optimize the installation and monetization process of Mac OSx software.

About Genieo Innovation Ltd
Genieo Innovation is the developer of a unique personalization experience that leans on Genieo's new proprietary technology. Its first product, Genieo, is a free personalized newspaper style homepage.

Genieo is available to partners; white-labeled and reflecting both users' interests and the partner's brand. Genieo's partners receive significant monetization options and increased website stickiness, and additional revenues from search and targeted ads. Genieo learns interests through user's online browsing behaviors, and then delivers a personalized homepage populated with content each individual cares about. Unlike services that require people to set preferences and manage inputs, Genieo users discover and enjoy a rich experience immediately following a one-time, one-click download, without requiring explicit intervention or customization. The Genieo application is stored locally; therefore all personalization is performed on each individual's device, ensuring the most stringent privacy. In addition, Genieo filters web noise, bringing users, in the words of PC World Magazine, "a newsy home page with content you'll actually want to see." Users who download Genieo are more productive as it zeros in on the news and social updates that are relevant to their interests, from the sources they prefer most. Genieo's personalization service works on PC, Mac or mobile devices. Founded in 2008, Genieo is a privately backed company headquartered in Herzliya, Israel.

Press contacts:
Lloyd Gofton [email protected] Mobile: +44 (0)7919 353484

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...