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Earth Hour 2014: PURE Energies Encourages People Around the World to Spend a Memorable #momentofdarkness and Raise Money for WWF

TORONTO, ON--(Marketwired - March 28, 2014) - Now in its eighth year, Earth Hour aims to engage hundreds of millions of people to support different environmental priorities across the planet. To promote adoption of clean solar energy, PURE Energies is partnering with Mike Holmes to raise money for the World Wildlife Fund (WWF). The PURE Energies #momentofdarkness initiative invites you to take action against climate change by learning more about solar power.

HOW TO GET INVOLVED WITH #MOMENTOFDARKNESS 2014

  1. This Saturday, March 29, switch off your lights between 8:30-9:30pm. This simple act makes a difference.
  2. Now, visit our special #momentofdarkness web page and help raise money for WWF.
  3. If 5,000 people learn more about going solar, DIY expert and TV personality Mike Holmes will donate $5,000 to the WWF.

"Earth Hour has always been more than just about lights off, it's about people from all walks of life coming together throughout the year to show what they can do to protect the planet," says Andy Ridley, CEO and co-founder of Earth Hour from the movement's home in Singapore. "What makes Earth Hour different is that it empowers people to take charge and to use their power to make a difference. The movement inspires a mixture of collective and individual action, so anyone can do their part."

EARTH HOUR INFOGRAPHIC: GLOBAL EVENTS IN 2013
Since Earth Hour's launch in 2007 as a local event in Sydney, Australia, Earth Hour has expanded across the globe, with 2014 promising to be the biggest event yet. For 2014, the organizers have launched Earth Hour Blue, a global crowdsourcing and crowdfunding platform to engage people around the world in projects that bring environmental and social benefits to their communities.

Last year, hundreds of millions of people, in more than 7,000 cities, towns and municipalities, across 152 countries took part in Earth Hour. The PURE Energies Earth Hour infographic is a global map that highlights some of the events and impacts from Earth Hour 2013.

ABOUT PURE ENERGIES
PURE Energies is committed to being the most trusted energy advisor to homeowners by facilitating the adoption of solar energy and home conservation products across North America for the benefit of communities and future generations. Based in Toronto and with an office in Mississauga, Canada, the company has expanded internationally with the acquisitions of San Francisco-based One Block Off the Grid (www.1bog.org) and Seattle-based Cooler Planet (www.coolerplanet.com). PURE Energies is a proud sponsor of the Feed-In Tariff (FIT) Program for the Province of Ontario. PURE Energies is a privately held company backed by NEA and NGEN. For more information, please visit www.pure-energies.com.

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