Welcome!

News Feed Item

Grapeshot Enlists Albion Ventures in New Funding

Grapeshot, the UK-based digital advertising technology company specializing in keyword contextual targeting, is pleased to announce today the completion of a new funding round, which raises $3.3 million, to further fuel its growth in providing contextual data analytics to both advertisers and publishers in the real-time-bidding (RTB) programmatic marketplace.

The lead, new investor is U.K.-based Albion Ventures, whose partner Robert Whitby-Smith joins the Grapeshot Board of Directors. Existing investors IQ Capital and current Grapeshot Chairman Tim Schoonmaker have also supported the new round.

The additional investment will facilitate Grapeshot, whose technology is rooted in advanced Information Retrieval techniques developed and refined at Cambridge University in the UK, in its efforts to integrate its keyword contextual technology and services into more platforms and exchanges on a global basis. Based on the analysis of URL content, Grapeshot uses keywords to identify and select the editorial content and context most relevant to a brand marketer’s messages. “Grapeshot Keywords” is the most used app on the AppNexus RTB platform, and is used by over 180 trading desks and agency organizations across Turn, MediaMath and AppNexus.

John Snyder, Grapeshot CEO explains:

“Our Agency Trading Desk customers have a global appetite to analyze consumer engagement and buy relevant media. Our recent deployments in the Japanese, Russian, and Chinese languages emphasize the global dimension of real-time bidding and advertising analytics. We are processing over 2 billion bids an hour, across 248 countries in 25 languages, and additional funding accelerates our global growth”.

Robert Whitby-Smith, Partner, Albion Ventures said:

“Grapeshot offers the most compelling solution to a key concern for brands moving to real-time bidding…how do I know my online ads are not in the wrong place? A premium automotive brand does not want to advertise next to an article about a crash. Beyond brand protection, Grapeshot’s data analytics enable advertisers to optimize context to boost sales and reduce cost per acquisition.

In addition to the strength of the value proposition, we were attracted to the rapid customer traction, the proven platform scalability and the visionary reputation of the team. Grapeshot has all the facets of a highly focused enterprise poised for success”.

About Grapeshot

Grapeshot is a New York and London-based ad tech company that provides keyword technology to match advertising messages to relevant online content. Improving engagement between advertising and audiences, delivers more efficient and effective campaigns to both advertisers and content publishers. For more information on Grapeshot, visit www.grapeshot.co.uk or contact Malcolm.cox@grapeshot.co.uk or call +44 (0) 2033846262

About Albion

Albion Ventures LLP which was founded in 1996 is based in London and manages approximately £250 million of evergreen listed venture capital funds and has investments in approximately 80 businesses.

Albion Ventures is authorized and regulated by the Financial Conduct Authority.

For further information see www.albion-ventures.co.uk

About IQ Capital

IQ Capital is a Cambridge and London based venture capital fund investing into companies exploiting smart 'IQ' intensive technologies, with a particular focus on ICT. We invest from £250k (seed) to £5m (growth) in UK focused, rapidly developing businesses, generally at post-revenue or post-prototype stage. www.iqcapitalfund.co.uk

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Any startup has to have a clear go –to-market strategy from the beginning. Similarly, any data science project has to have a go to production strategy from its first days, so it could go beyond proof-of-concept. Machine learning and artificial intelligence in production would result in hundreds of training pipelines and machine learning models that are continuously revised by teams of data scientists and seamlessly connected with web applications for tenants and users.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.