|By Marketwired .||
|March 28, 2014 12:00 PM EDT||
KANSAS CITY, MO -- (Marketwired) -- 03/28/14 -- H&R Block, Inc. (NYSE: HRB) -- As America's next generation looks ahead to adulthood, it is doing so with conflicted optimism, according to a recent national survey(1) conducted by H&R Block Dollars & Sense, a program designed to increase the financial fitness of American teens. The survey looked at the mind-set and behavior of young adults, ages 13-17, and found that eight of every 10 teenagers are worried about finding a good job and more than half are concerned about being worse off financially than their parents, who 75 percent say are their most important source of financial information. A whopping 78 percent are anxious about potential student loan debt, yet 97 percent still plan on attending college.
"Today's economic realities are bringing about real financial pressure and stress at a younger age," said H&R Block Chief Marketing Officer Kathy Collins. "Our survey shows 57 percent of teens use their own money on purchases, yet they often lack fundamental money management skills. The good news is, the research clearly illustrates a desire to learn, to grow and to become financially savvy -- and parents play a huge part in that."
Mom and Dad Know Best
In an era of being constantly "plugged in" and with advice coming from all directions and channels, 75 percent of teens still say their parents are their most important source of financial information. In fact, 62 percent of teens view their parents as good money management role models; only 4 percent say that they are bad examples. Additionally, almost half (47 percent) turn to their teachers for money knowledge.
"From navigating potential college scholarships to balancing a budget, finances can be complex and challenging at any age," said Collins. "We created Dollars & Sense in part as a guide and a resource, not just for teens, but for parents and educators charged with having these often difficult conversations and imparting lessons. Together, we can help give young people the understanding needed to manage their personal finances."
College: The High-Priced Ticket to a Well-Paying Job?
Despite the rising cost of college tuition and lack of jobs available within the marketplace, nearly all (97 percent) of survey respondents still plan on attending college, viewing it as a necessary step for future employment. In fact, 86 percent of teens believe it is more important than ever to choose a major that leads to a well-paying job. But, a vast majority of teens -- 78 percent -- worry about borrowing too much in student loans, fearing crippling debt after leaving college. Indeed, debt at graduation increased an average of 6 percent each year between 2008-2012, rising to an average of $27,000 per borrower.(2)
Accordingly, tuition and other expenses -- now averaging $22,866 for an in-state four-year public institution(3) -- have become paramount in the college selection process, especially among older teens: 42 percent of 17-year-olds say cost is the primary determining factor. Former benchmarks such as an institution's ranking and prestige (21 percent), its geography (16 percent), or status as family alma mater (1 percent) have become increasingly marginalized.
The Promise of a Better Tomorrow?
Median household income, as reported by the U.S. Census Bureau, fell for the fifth straight year in 2012. The current level of $51,017 is far below the $55,500 when the recession began and is the lowest mark, adjusted for inflation, since 1995 -- before all but today's oldest teenagers were even born(4).
Perhaps not surprisingly, 58 percent of teens now believe they will be less financially sound than their parents.
Taxes: The Great Unknown
Taxes remain a duty for adulthood, as teens are either disengaged or uninformed -- only three of every 100 have filled out an income tax form, while 26 percent feel the forms are too complex. Survey results also revealed teens' skeptical side, as 58 percent believe that most members of Congress do not pay income tax. Additionally, half feel that wealthy people cheat on their taxes, while 38 percent believe taxes are too high.
H&R Block Dollars & Sense
Funded by H&R Block, Inc. (NYSE: HRB), the world's largest consumer tax services provider, H&R Block Dollars & Sense provides educators and students with personal finance curriculum and resources to increase financial literacy among teens. Since 2009, H&R Block Dollars & Sense has donated more than $4 million in grants and scholarships. For more information, visit www.hrblockdollarsandsense.org.
About H&R Block
H&R Block, Inc. (NYSE: HRB) is the world's largest consumer tax services provider. More than 625 million tax returns have been prepared worldwide by and through H&R Block since 1955. In fiscal 2013, H&R Block had annual revenues of $2.9 billion with 24.8 million tax returns prepared worldwide. Tax return preparation services are provided in over 11,000 company-owned and franchise retail tax offices worldwide by professional tax preparers, and through H&R Block digital products. H&R Block Bank provides affordable banking products and services. For more information, visit the H&R Block Newsroom.
(1) Survey results were obtained through online interviews among a representative sample of 1,003 teens ages 13-17. Interviews took place February 19-25, 2014. The survey was conducted by The Futures Company on behalf of H&R Block Dollars & Sense.
(2) "Student Debt and the Class of 2012," a report issued by The Project on Student Debt (an initiative of the Institute for College Access & Success)
(3) COLLEGEdata, a member of the National Association for College Admission Counseling
(4) U.S. Census Bureau, Current Population Survey, 1968 to 2013 Annual Social and Economic Supplements
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2553663
Carmichael Lynch Spong
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 28, 2015 10:30 AM EST Reads: 300
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 28, 2015 10:15 AM EST Reads: 225
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 28, 2015 10:00 AM EST Reads: 178
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 28, 2015 10:00 AM EST Reads: 386
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 28, 2015 09:00 AM EST Reads: 170
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 28, 2015 08:45 AM EST Reads: 430
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 28, 2015 08:45 AM EST Reads: 328
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 28, 2015 07:45 AM EST Reads: 189
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 28, 2015 06:00 AM EST Reads: 239
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion...
Nov. 28, 2015 05:30 AM EST Reads: 728
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 28, 2015 05:00 AM EST Reads: 358
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Nov. 28, 2015 04:00 AM EST Reads: 536
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 28, 2015 03:30 AM EST Reads: 472
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Nov. 28, 2015 03:00 AM EST Reads: 481
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 28, 2015 03:00 AM EST Reads: 446