|By Business Wire||
|March 28, 2014 12:00 PM EDT||
Fullscreen, Inc., the media company powering the creation and sharing of video with the connected generation, today announced that it acquired ScrewAttack, an industry leading video game focused media company. ScrewAttack significantly increases Fullscreen’s presence in the game industry news and entertainment space through a growing YouTube channel, a thriving website, and a strong offline presence by way of their annual SGC conference. As a core gaming brand and community, the newly-formed ScrewAttack Network will serve as the cornerstone of Fullscreen’s leading game community that encompasses thousands of top channels that deliver more than 750MM monthly views each month.
“Our mission has always been to produce and feature the most entertaining game content in the world, whether it be video game news, trailers, gameplay, or original content,” said Craig Skistimas, Founder of ScrewAttack. “Together with Fullscreen, we can amplify our efforts and interact with an even larger part of the video game community to feature content that excites, pleases and entertains.”
“As a leading video game community, ScrewAttack will provide a beachhead for our creator network and support our ongoing programming strategy in gaming,” said Larry Shapiro, Fullscreen’s Head of Talent. “With over 850K subscribers on YouTube and a passionate and loyal fan base on their website, we are excited to increase our investment in premium, original programming on ScrewAttack alongside their existing franchises like Death Battle.”
All ScrewAttack employees will join Fullscreen and physically remain in Dallas, allowing the team to continue its focus on creating premium content with added resources and reach. The ScrewAttack team adds in-house production capabilities for videos, game development and credible, first-hand editorial coverage of the video game industry. ScrewAttack’s successful merchandising platform and SGC conference, one of the fastest growing video game conventions in the country, will help Fullscreen open a diversified set of touch points with fans both online and offline.
“The only way to get credibility with gamers is by truly understanding the art form of games, which is something that can’t be faked. ScrewAttack isn’t just another gaming site or channel, it’s a group of people who are extremely passionate about the space they’re in and it’s that knowledge and dedication that’s allowed them to build an entirely authentic video game community,” said Shapiro. “We believe ScrewAttack’s unique voice and approach to game news, reviews and pop culture will be a great way to establish a consumer-facing brand for game-centric content.”
Fullscreen is a media company powering the creation and sharing of video with the connected generation. Creators and the world’s leading brands benefit from Fullscreen’s technology products and premium services to entertain and engage audiences. Three hundred sixty-five million subscribers generate three billion video views across the Fullscreen’s global network each month. Headquartered in Los Angeles, the company was founded in January 2011 by CEO George Strompolos, a co-creator of the original YouTube Partner Program. Fullscreen’s network includes top creative talent, including: The Fine Brothers, filmmaker Devin Super Tramp, super-group O2L and recording artist Lindsey Stirling. Please visit: fullscreen.net for additional information.
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