Welcome!

News Feed Item

Customer Advocacy Fuels Success in Human Resources Technology Markets

Human Capital Management Companies Realize Big Returns By Putting Passionate Customers at the Center of Their Marketing Efforts

TORONTO, March 28, 2014 /PRNewswire/ -- Influitive, the advocate marketing experts, today published the first case study showing how human capital management (HCM) vendors are mobilizing customer advocates to generate marketing and sales results.

Customer Advocacy Fuels Success in Human Resources Technology Markets - Case Study: How Ceridian Engaged 1,600 Advocates To Shorten The Sales Cycle

Influitive customer Ceridian, a leading cloud-based HCM vendor with more than 100,000 clients, first implemented a cutting-edge customer advocacy program called Ceridian XOXO in 2013. "We've always been a customer-centric business, but our customer success program has really put that claim at the heart of our marketing and sales initiatives," said Carlos Gonzalez, Director of Customer Success at Ceridian.

Gonzalez recently outlined Ceridian's success with the program to his peers at the Summit on Customer Engagement. He shared how Ceridian engaged with more than 1600 customers to:

  • Generate over 260 references to help Ceridian salespeople close deals faster
  • Record 35 new video testimonials
  • Get volunteers for 20 case studies

These results can also be found in Influitive's new case study, "How Ceridian Engaged 1,600 Advocates To Shorten The Sales Cycle."

"As the number of advocates participating in Ceridian XOXO grows, their influence reaches prospects which turn into more leads, sales and ultimately, profit," he says. "It features customers' individual successes and has become an added value proposition for being a customer. Ceridian XOXO is a powerful, strategic initiative for Ceridian."

Marketers at other leading HCM companies, including Virgin Pulse, WORK[etc], RIVS and RecruitLoop, have also recently invested in advocate marketing programs to capture the enthusiasm of customers, partners and fans, and use it to generate higher brand affinity, higher quality sales leads and more qualified revenue opportunities.

"It's no secret that technology buyers prefer peer recommendations and advice about new products and solutions over vendor marketing and sales campaigns – but this trend is even more pronounced in a people-centric industry like human resources," said Mark Organ, Founder and CEO of Influitive. "Visionary HR solution providers are taking steps now to capitalize on this trend by developing advocates and mobilizing them to share their positive experiences in social media, online communities and peer gatherings." 

Recent successes demonstrate the power of this approach. RecruitLoop, an online recruitment marketplace, sourced one third (33%) of its monthly deals from customer advocates in the first two months of the company's advocate marketing program, The Loop. Web-based CRM, project management and collaboration platform WORK[etc] has also generated more than 150 user reviews from its WORK[etc] Insiders advocate marketing program.

"The key difference between advocate marketing and an affiliate program is that the focus is all about sharing real sentiment, from real champions of a product," says WORK[etc] founder Daniel Barnett. "It means tipping your hat in acknowledgment to your true supporters, giving them public recognition throughout your community."

This strategy is particularly relevant as word-of-mouth is the primary factor behind up to half of all B2B purchasing decisions, according to research from McKinsey.

About Influitive
Influitive, the advocate marketing experts, helps B2B marketers mobilize their advocates and fans to share their positive experiences across the social web in order to influence buyers. The company's innovative AdvocateHub software and Maven mobile app make it fun and exciting for advocates to participate in more referrals, references, success stories, product reviews, survey responses and other promotional content. This approach, called advocate marketing, is proven to generate higher-quality sales leads, accelerate sales opportunities and improve brand recognition. Influitive is headquartered in Toronto with offices in Boston and Palo Alto.

Get your advocates engaged with Influitive

Photo - http://photos.prnewswire.com/prnh/20140328/NE93193

Logo - http://photos.prnewswire.com/prnh/20121217/NE30355LOGO

 

SOURCE Influitive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...