Welcome!

News Feed Item

Customer Advocacy Fuels Success in Human Resources Technology Markets

Human Capital Management Companies Realize Big Returns By Putting Passionate Customers at the Center of Their Marketing Efforts

TORONTO, March 28, 2014 /PRNewswire/ -- Influitive, the advocate marketing experts, today published the first case study showing how human capital management (HCM) vendors are mobilizing customer advocates to generate marketing and sales results.

Customer Advocacy Fuels Success in Human Resources Technology Markets - Case Study: How Ceridian Engaged 1,600 Advocates To Shorten The Sales Cycle

Influitive customer Ceridian, a leading cloud-based HCM vendor with more than 100,000 clients, first implemented a cutting-edge customer advocacy program called Ceridian XOXO in 2013. "We've always been a customer-centric business, but our customer success program has really put that claim at the heart of our marketing and sales initiatives," said Carlos Gonzalez, Director of Customer Success at Ceridian.

Gonzalez recently outlined Ceridian's success with the program to his peers at the Summit on Customer Engagement. He shared how Ceridian engaged with more than 1600 customers to:

  • Generate over 260 references to help Ceridian salespeople close deals faster
  • Record 35 new video testimonials
  • Get volunteers for 20 case studies

These results can also be found in Influitive's new case study, "How Ceridian Engaged 1,600 Advocates To Shorten The Sales Cycle."

"As the number of advocates participating in Ceridian XOXO grows, their influence reaches prospects which turn into more leads, sales and ultimately, profit," he says. "It features customers' individual successes and has become an added value proposition for being a customer. Ceridian XOXO is a powerful, strategic initiative for Ceridian."

Marketers at other leading HCM companies, including Virgin Pulse, WORK[etc], RIVS and RecruitLoop, have also recently invested in advocate marketing programs to capture the enthusiasm of customers, partners and fans, and use it to generate higher brand affinity, higher quality sales leads and more qualified revenue opportunities.

"It's no secret that technology buyers prefer peer recommendations and advice about new products and solutions over vendor marketing and sales campaigns – but this trend is even more pronounced in a people-centric industry like human resources," said Mark Organ, Founder and CEO of Influitive. "Visionary HR solution providers are taking steps now to capitalize on this trend by developing advocates and mobilizing them to share their positive experiences in social media, online communities and peer gatherings." 

Recent successes demonstrate the power of this approach. RecruitLoop, an online recruitment marketplace, sourced one third (33%) of its monthly deals from customer advocates in the first two months of the company's advocate marketing program, The Loop. Web-based CRM, project management and collaboration platform WORK[etc] has also generated more than 150 user reviews from its WORK[etc] Insiders advocate marketing program.

"The key difference between advocate marketing and an affiliate program is that the focus is all about sharing real sentiment, from real champions of a product," says WORK[etc] founder Daniel Barnett. "It means tipping your hat in acknowledgment to your true supporters, giving them public recognition throughout your community."

This strategy is particularly relevant as word-of-mouth is the primary factor behind up to half of all B2B purchasing decisions, according to research from McKinsey.

About Influitive
Influitive, the advocate marketing experts, helps B2B marketers mobilize their advocates and fans to share their positive experiences across the social web in order to influence buyers. The company's innovative AdvocateHub software and Maven mobile app make it fun and exciting for advocates to participate in more referrals, references, success stories, product reviews, survey responses and other promotional content. This approach, called advocate marketing, is proven to generate higher-quality sales leads, accelerate sales opportunities and improve brand recognition. Influitive is headquartered in Toronto with offices in Boston and Palo Alto.

Get your advocates engaged with Influitive

Photo - http://photos.prnewswire.com/prnh/20140328/NE93193

Logo - http://photos.prnewswire.com/prnh/20121217/NE30355LOGO

 

SOURCE Influitive

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
Advances in technology and ubiquitous connectivity have made the utilization of a dispersed workforce more common. Whether that remote team is located across the street or country, management styles/ approaches will have to be adjusted to accommodate this new dynamic. In his session at 17th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., focused on the challenges of managing remote teams, providing real-world examples that demonstrate what works and what do...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...