Welcome!

News Feed Item

Happy Virtual Mother's Day - As a Quarter of Us Say 'I Love You' Via Technology

MANCHESTER, England, March 28, 2014 /PRNewswire/ --



  • According to drinks brand Lambrini, a quarter* of us plan to send best wishes via phone, email or social media
  • More than half of us won't see our mums on the 30March
  • The average Brit plans to splash £50 on gifts - with sons spending more than doting daughters
  • Despite not always being together, three quarters of us still say it's the most important family day after Christmas
  • Kate Middleton tops our list of mums we'd like to invite round for Mother's Day lunch, while Kris Jenner is the woman we'd least like to see at the table

It's a time to say thank you to the people we love the most.

But despite the hype and hyperbole, less than half of us will spend Mother's Day with our mums this year.

Instead 53 per cent of Brits will have to say 'I love you' from afar - with a quarter (26 per cent) sending best wishes via phone, email or social media.

Only 47 per cent will actually give our mums a hug, with 44 per cent opting to send a traditional card.

We might not always be there in person, but clearly Mother's Day still means a lot.

According to new research from drinks brand, Lambrini, more than three quarters of us (77 per cent) consider it an important family occasion.

A further seven per cent value it as the most significant celebration after Christmas with a quarter (26 per cent) always making plans to spend the day together.

Food is a big part of these get togethers, with 27 per cent heading out for a slap-up family meal, one in ten of us cooking up lunch for mum and a thoughtful two per cent even serving up breakfast in bed.

It seems we're still happy to splash the cash on our mothers too - with sons spending more than doting daughters.

So almost a quarter of all men (22 per cent) will spend up to £100 on their mothers this year, in comparison to 21 per cent of women, while another seven per cent of sons will pay out £20, compared to  four per cent of daughters doing the same.

Women are more likely to cook instead - with 14 per cent preparing the family lunch - while men prefer to take their mother's out for a slap-up meal - 27 per cent say they plan to book somewhere special.

At the same time fellas are more likely to phone home too - with a third (33 per cent) of sons always speaking to their mums over the phone, compared to 31 per cent of daughters.

Overall, almost three quarters of us (72 per cent) have budgeted £50 to buy traditional favourites like flowers and chocolates, and one in eight (12 per cent) will splash out £100.

Mums in London are the luckiest - with offspring there proving the most generous and a third (31 per cent) spending £100.

Another 34 per cent of Londoners always make it a family day -a higher percentage than anywhere else in the UK.

They might not splash the cash but Scots are most likely to serve up breakfast in bed and in Northern Ireland more than two thirds (69 per cent) are spending the whole day with their mums, more than in any other region.

When it comes to celebrity mums, genteel Kate Middleton tops the list of ladies we'd happily spend Mother's Day (chosen by 16 per cent) with, followed by feisty Sharon Osbourne (picked by 11 per cent).

At the same time pushy Kris Jenner is the famous mummy we'd like to avoid - with just two per cent saying they'd welcome her into their home.

Speaking about the findings, Lambrini spokesperson, Lorna Tweed, said: "Mother's Day has always been a special occasion but the way we celebrate is clearly changing.

"As well as traditional get togethers and meals, more of us are using modern technology to keep in touch from afar too.

"And despite the tough economic climate it seems we're still happy to splash out on the people we care about most - our mums, with men just edging ahead of women when it comes to big budget gifts.

"However you spend the day, it's reassuring to know that we still value these kinds of family celebrations. And even if you're not planning to splash out, sharing a glass of Lambrini with your mum on Mother's Day can also be a great way to toast this occasion to make mum feel really special." 

Get involved at https://www.facebook.com/Lambrini

Note to Editors: 

*Research conducted in February 2014 by OnePoll. 500 men and 500 women surveyed.

Be Drinkaware - Lambrini is a supporter of Drinkaware.co.uk and is a Portman Group signatory. 

SOURCE Lambrini

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...