Welcome!

News Feed Item

Happy Virtual Mother's Day - As a Quarter of Us Say 'I Love You' Via Technology

MANCHESTER, England, March 28, 2014 /PRNewswire/ --



  • According to drinks brand Lambrini, a quarter* of us plan to send best wishes via phone, email or social media
  • More than half of us won't see our mums on the 30March
  • The average Brit plans to splash £50 on gifts - with sons spending more than doting daughters
  • Despite not always being together, three quarters of us still say it's the most important family day after Christmas
  • Kate Middleton tops our list of mums we'd like to invite round for Mother's Day lunch, while Kris Jenner is the woman we'd least like to see at the table

It's a time to say thank you to the people we love the most.

But despite the hype and hyperbole, less than half of us will spend Mother's Day with our mums this year.

Instead 53 per cent of Brits will have to say 'I love you' from afar - with a quarter (26 per cent) sending best wishes via phone, email or social media.

Only 47 per cent will actually give our mums a hug, with 44 per cent opting to send a traditional card.

We might not always be there in person, but clearly Mother's Day still means a lot.

According to new research from drinks brand, Lambrini, more than three quarters of us (77 per cent) consider it an important family occasion.

A further seven per cent value it as the most significant celebration after Christmas with a quarter (26 per cent) always making plans to spend the day together.

Food is a big part of these get togethers, with 27 per cent heading out for a slap-up family meal, one in ten of us cooking up lunch for mum and a thoughtful two per cent even serving up breakfast in bed.

It seems we're still happy to splash the cash on our mothers too - with sons spending more than doting daughters.

So almost a quarter of all men (22 per cent) will spend up to £100 on their mothers this year, in comparison to 21 per cent of women, while another seven per cent of sons will pay out £20, compared to  four per cent of daughters doing the same.

Women are more likely to cook instead - with 14 per cent preparing the family lunch - while men prefer to take their mother's out for a slap-up meal - 27 per cent say they plan to book somewhere special.

At the same time fellas are more likely to phone home too - with a third (33 per cent) of sons always speaking to their mums over the phone, compared to 31 per cent of daughters.

Overall, almost three quarters of us (72 per cent) have budgeted £50 to buy traditional favourites like flowers and chocolates, and one in eight (12 per cent) will splash out £100.

Mums in London are the luckiest - with offspring there proving the most generous and a third (31 per cent) spending £100.

Another 34 per cent of Londoners always make it a family day -a higher percentage than anywhere else in the UK.

They might not splash the cash but Scots are most likely to serve up breakfast in bed and in Northern Ireland more than two thirds (69 per cent) are spending the whole day with their mums, more than in any other region.

When it comes to celebrity mums, genteel Kate Middleton tops the list of ladies we'd happily spend Mother's Day (chosen by 16 per cent) with, followed by feisty Sharon Osbourne (picked by 11 per cent).

At the same time pushy Kris Jenner is the famous mummy we'd like to avoid - with just two per cent saying they'd welcome her into their home.

Speaking about the findings, Lambrini spokesperson, Lorna Tweed, said: "Mother's Day has always been a special occasion but the way we celebrate is clearly changing.

"As well as traditional get togethers and meals, more of us are using modern technology to keep in touch from afar too.

"And despite the tough economic climate it seems we're still happy to splash out on the people we care about most - our mums, with men just edging ahead of women when it comes to big budget gifts.

"However you spend the day, it's reassuring to know that we still value these kinds of family celebrations. And even if you're not planning to splash out, sharing a glass of Lambrini with your mum on Mother's Day can also be a great way to toast this occasion to make mum feel really special." 

Get involved at https://www.facebook.com/Lambrini

Note to Editors: 

*Research conducted in February 2014 by OnePoll. 500 men and 500 women surveyed.

Be Drinkaware - Lambrini is a supporter of Drinkaware.co.uk and is a Portman Group signatory. 

SOURCE Lambrini

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
In a world where the internet rules all, where 94% of business buyers conduct online research, and where e-commerce sales are poised to fall between $427 billion and $443 billion by the end of this year, we think it's safe to say that your website is a vital part of your business strategy. Whether you're a B2B company, a local business, or an e-commerce site, digital presence is key to maintain in your drive towards success. Digital Performance will take priority in 2018 for the following reason...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.