Welcome!

News Feed Item

Mother of the Bride Dresses Don't Have to Be Frumpy; Get with the Times!

Jovani Couture brings the same flair and form-flattering attention to detail to its mother of the bride dresses as it does its wedding and formal gowns

LOS ANGELES, March 28, 2014 /PRNewswire/ -- It goes without saying that wedding dresses are worn by the most important people in a marriage ceremony. However, this doesn't mean that all other women have to simply give up and wear the least dusty formal gown from their closet, especially when that woman is the mother of the bride. Jovani, NYC-based fashion house, has lovingly crafted a stunning selection of evening gowns that make excellent mother of the bride dresses. And, just like their trend-setting 2014 prom dresses, these gowns will have party-goers talking for years.

The Jovani site is easy to search by color or by imputing a design number, but gowns are also sorted by event or occasion. The mother of the bride dresses showcase some of the most breathtaking, elegant, and reverent pieces from all of the Jovani evening gown collections. Many of these gowns feature elegant muted tones like blush, champagne, and nude as well as dark shades like black and deep blue, beautifully adorned with sparkling embellishments.

Of course, the team at Jovani doesn't believe that a woman needs to cover up at any age. Whatever feature a woman feels is her best can be elegantly showcased by a Jovani gown.  Perhaps the mother of the bride wants to show off her beautiful neckline and her favorite necklace; Jovani has excellent strapless options like style number 77471. If mom is self-conscious about her arms but loves her decolletage, then a choice like Jovani evening dress 78221 with a lovely embellished bolero might just do the trick. A piece like Jovani evening dress 89279, recently seen at Russia Mercedes-Benz Fashion Week, also proves that a woman can be completely covered yet still fierce and fashionable; it includes an illusion netting-covered neckline and an adorable peplum that's on trend, but with a traditional flair.

Regardless of what a woman decides to flaunt in a Jovani mother of the bride dress, it will be perfectly accentuated. The designers at Jovani, in fact, pride themselves on creating form-flattering dresses for women of all shapes and sizes. There is bound to be a beautiful choice for any woman's shape that will make her look as energizing as her beaming face watching her daughter go down the aisle.

If you want to shatter the stereotype of the frumpy mother of the bride, then check out some of Jovani's incredibly fashionable looks. The company knows you would never dare outshine the bride, though these couture creations will certainly come close. Perhaps the best way to safeguard against that from happening is to have the bride wear a Jovani creation herself. These are just as easy to browse and fawn over as the mother of bride dresses. Then, once the perfect gown is picked out, simply click on the "Where to Buy Jovani Dresses" link to find a store near you.

Visit www.Jovani.com to discover more about the fashion house's luxurious designs or contact [email protected] for more information on all things Jovani!

SOURCE Jovani

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology stack to make software development their differentiating factor. Thus microservices architecture emerged as a potential method to provide development teams with greater flexibility and other advantages, such as the abili...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
"Since we launched LinuxONE we learned a lot from our customers. More than anything what they responded to were some very unique security capabilities that we have," explained Mark Figley, Director of LinuxONE Offerings at IBM, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.