News Feed Item

Lebhar-Friedman Publishing Teams up with Walgreens to Launch Discover Beauty Within

The quarterly consumer publication is exclusively available at Walgreens and Duane Reade

NEW YORK, March 28, 2014 /PRNewswire/ -- Lebhar-Friedman Publishing, in collaboration with Walgreens, announces the launch of Discover Beauty Within, the first exclusive, beauty publication for the mass retailer.  The quarterly publication will make its nationwide debut at the end of March at all Walgreens, except in Puerto Rico, and Duane Reade drugstores.

Photo - http://photos.prnewswire.com/prnh/20140328/NY93464

Discover Beauty Within is intended to educate and inform on the latest beauty trends and products. It also will inspire women to take action every day to look good and feel good.  The publication is focused on providing Walgreens and Duane Reade customers with timely editorial content and valuable coupons on behalf of the retailers' merchandising partners.

"Discover Beauty Within further engages our customers by providing credible on-trend beauty and wellness tips, which can lead to a more valuable shopping experience," said Shannon Curtin, Group Vice President of Beauty & Personal Care, Walgreens. "Together with our trusted beauty partners, we will continue to elevate our offerings as we aim to make Walgreens and Duane Reade stores a go-to destination for beauty."

"Beauty magazines are aspirational for most women and our objective is to change that," said Steven Dixon, Publisher. "At a cover price of only $1.99 combined with an incredible value in offers from our partners, Discover Beauty Within is a worthwhile purchase for customers who appreciate savings while reading about the latest beauty news.  The publication will feature candid interviews with empowering women like Sofia Vergara and Gabrielle Reece," continues Dixon.

Discover Beauty Within will have an online counterpart at www.discoverbeautywithin.com containing exclusive content rich with information and interactive features, updated on a daily basis to offer additional value to customers. 

Suite on the Street – Discover Beauty Within on the Go

To raise awareness for Discover Beauty Within, the publication will launch its Suite on the Street weeklong initiative on April 2. The Suite is a Walgreens and Discover Beauty Within branded tour bus that will serve as a mobile beauty studio to demonstrate select products and techniques to customers and passers-by. Suite on the Street will be comprised of stops at Walgreens and Duane Reade locations throughout New York City and the tri-state area with planned stops at stores in Los Angeles, Chicago and Miami throughout the year.  

"We view our customers as A-list and our Suite on the Street gives us the ability to treat them as such," said Dixon. "Onboard guests will receive manicures, mini-makeovers and more courtesy of our generous sponsors, reinforcing our belief that women should feel like a million bucks without having to break their budgets."

The Suite on the Street Premiere Sponsors are Unilever, Pacific World, and NutriDiet; Station Sponsors include Milani, Shea Moisture, and Colgate. Each sponsor will host its own area within the Suite to provide guests with services and individual tips for at-home beauty. As an added bonus, all guests will take home a Suite on the Street Beauty Bag filled with items from various sponsors.

"Suite on the Street is product trial at its best. We are directly providing customers with a one-on-one experience with the great brands and products we carry in- store and online," said Curtin. "We expect this initiative to increase customer loyalty and drive more traffic to our beauty aisles." 

On April 3rd, the Suite on the Street will be located near the Union Square Walgreens for the launch event.  Press and consumers will be invited on board from 2:00 PM8:00 PM.  A VIP reception will be held from 5:30pm-7:30pm at The Fourth (downstairs at Botequim). To  RSVP please contact Lauren Kahn ([email protected]).

On April 2nd, 4th, 5th, 6th and 7th the Suite will visit eight key Walgreens/Duane Reade locations in the New York tri-state area. On-board brand ambassadors will demonstrate the benefits of the partner products and provide samples and coupons to beauty shoppers both on board and passers-by while supplies last.

Tentative Suite on the Street Locations

April 2 -- NJ
Store 2883 - 72 Crescent Ave. Waldwick, NJ
Start: 11am
End: 4pm

April 3 -- Union Square  - LAUNCH EVENT
Store 6159 - 145 4th Ave. New York, NY
Set up location: Broadway between 13th and 14th Streets
Start: 2pm
End: 8pm

April 4 -- Empire State Building 
Store 6160 - 350 5th Ave. New York, NY
Set up location:  43rd between Broadway and Avenue of the Americas
Start: 11am
End: 2pm

April 4 -- Times Square
Store 11962 - 1471 Broadway New York, NY
Set up location:  43rd between Broadway and Avenue of the Americas
Start: 6pm
End: 8pm

April 5th- --NJ
Store 12823 -1058 Valley Rd Stirling  NJ 07980
Start: 11am
End: 2pm

April 5th --NJ
Store 4109 – 22 E. Saint Georges Ave Linden, NJ 07036
Start: 5pm
End: 8pm

April 6th -- Downtown Brooklyn
Store 14128 - 386 Fulton St. Brooklyn, NY
Set up location: Smith Street between Livingston and Fulton
Start: 6pm
End: 8pm

April 7th NJ
Store 7311 406 S. Washington Ave Bergenfield, NJ 07621
Start: 11am
End: 4pm

Discover Beauty Within's Q2 issue is scheduled to hit Walgreens and Duane Reade stores in June 2014. Suite on the Street will reprise its role with new sponsors and a tour in the Los Angeles area.  

A storied history. A bold vision for the future. 
Founded in 1925, Lebhar-Friedman is a leading media and marketing company servicing the retail industry, home building, pharmacy, and targeted consumer markets. Diverse, forward thinking, and committed to excellence — our staff delivers award-winning content and high-impact marketing products across all media channels.

As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,210 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 750 locations throughout the country.

For additional information:
Lauren Kahn
dna public relations
914.925.2300 / [email protected]

SOURCE Lebhar-Friedman Publishing

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...