|By PR Newswire||
|March 28, 2014 06:53 PM EDT||
NEW YORK, March 28, 2014 /PRNewswire/ -- Lebhar-Friedman Publishing, in collaboration with Walgreens, announces the launch of Discover Beauty Within, the first exclusive, beauty publication for the mass retailer. The quarterly publication will make its nationwide debut at the end of March at all Walgreens, except in Puerto Rico, and Duane Reade drugstores.
Discover Beauty Within is intended to educate and inform on the latest beauty trends and products. It also will inspire women to take action every day to look good and feel good. The publication is focused on providing Walgreens and Duane Reade customers with timely editorial content and valuable coupons on behalf of the retailers' merchandising partners.
"Discover Beauty Within further engages our customers by providing credible on-trend beauty and wellness tips, which can lead to a more valuable shopping experience," said Shannon Curtin, Group Vice President of Beauty & Personal Care, Walgreens. "Together with our trusted beauty partners, we will continue to elevate our offerings as we aim to make Walgreens and Duane Reade stores a go-to destination for beauty."
"Beauty magazines are aspirational for most women and our objective is to change that," said Steven Dixon, Publisher. "At a cover price of only $1.99 combined with an incredible value in offers from our partners, Discover Beauty Within is a worthwhile purchase for customers who appreciate savings while reading about the latest beauty news. The publication will feature candid interviews with empowering women like Sofia Vergara and Gabrielle Reece," continues Dixon.
Discover Beauty Within will have an online counterpart at www.discoverbeautywithin.com containing exclusive content rich with information and interactive features, updated on a daily basis to offer additional value to customers.
Suite on the Street – Discover Beauty Within on the Go
To raise awareness for Discover Beauty Within, the publication will launch its Suite on the Street weeklong initiative on April 2. The Suite is a Walgreens and Discover Beauty Within branded tour bus that will serve as a mobile beauty studio to demonstrate select products and techniques to customers and passers-by. Suite on the Street will be comprised of stops at Walgreens and Duane Reade locations throughout New York City and the tri-state area with planned stops at stores in Los Angeles, Chicago and Miami throughout the year.
"We view our customers as A-list and our Suite on the Street gives us the ability to treat them as such," said Dixon. "Onboard guests will receive manicures, mini-makeovers and more courtesy of our generous sponsors, reinforcing our belief that women should feel like a million bucks without having to break their budgets."
The Suite on the Street Premiere Sponsors are Unilever, Pacific World, and NutriDiet™; Station Sponsors include Milani, Shea Moisture, and Colgate. Each sponsor will host its own area within the Suite to provide guests with services and individual tips for at-home beauty. As an added bonus, all guests will take home a Suite on the Street Beauty Bag filled with items from various sponsors.
"Suite on the Street is product trial at its best. We are directly providing customers with a one-on-one experience with the great brands and products we carry in- store and online," said Curtin. "We expect this initiative to increase customer loyalty and drive more traffic to our beauty aisles."
On April 3rd, the Suite on the Street will be located near the Union Square Walgreens for the launch event. Press and consumers will be invited on board from 2:00 PM – 8:00 PM. A VIP reception will be held from 5:30pm-7:30pm at The Fourth (downstairs at Botequim). To RSVP please contact Lauren Kahn ([email protected]).
On April 2nd, 4th, 5th, 6th and 7th the Suite will visit eight key Walgreens/Duane Reade locations in the New York tri-state area. On-board brand ambassadors will demonstrate the benefits of the partner products and provide samples and coupons to beauty shoppers both on board and passers-by while supplies last.
Tentative Suite on the Street Locations
April 2 -- NJ
Store 2883 - 72 Crescent Ave. Waldwick, NJ
April 3 -- Union Square - LAUNCH EVENT
Store 6159 - 145 4th Ave. New York, NY
Set up location: Broadway between 13th and 14th Streets
April 4 -- Empire State Building
Store 6160 - 350 5th Ave. New York, NY
Set up location: 43rd between Broadway and Avenue of the Americas
April 4 -- Times Square
Store 11962 - 1471 Broadway New York, NY
Set up location: 43rd between Broadway and Avenue of the Americas
April 5th- --NJ
Store 12823 -1058 Valley Rd Stirling NJ 07980
April 5th --NJ
Store 4109 – 22 E. Saint Georges Ave Linden, NJ 07036
April 6th -- Downtown Brooklyn
Store 14128 - 386 Fulton St. Brooklyn, NY
Set up location: Smith Street between Livingston and Fulton
April 7th NJ
Store 7311 406 S. Washington Ave Bergenfield, NJ 07621
Discover Beauty Within's Q2 issue is scheduled to hit Walgreens and Duane Reade stores in June 2014. Suite on the Street will reprise its role with new sponsors and a tour in the Los Angeles area.
A storied history. A bold vision for the future. Founded in 1925, Lebhar-Friedman is a leading media and marketing company servicing the retail industry, home building, pharmacy, and targeted consumer markets. Diverse, forward thinking, and committed to excellence — our staff delivers award-winning content and high-impact marketing products across all media channels.
As the nation's largest drugstore chain with fiscal 2013 sales of $72 billion, Walgreens (www.walgreens.com) vision is to be the first choice in health and daily living for everyone in America, and beyond. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,210 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 750 locations throughout the country.
For additional information:
dna public relations
914.925.2300 / [email protected]
SOURCE Lebhar-Friedman Publishing
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
Feb. 10, 2016 02:54 PM EST
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Feb. 10, 2016 02:30 PM EST Reads: 413
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Feb. 10, 2016 02:30 PM EST Reads: 389
Recognizing the need to identify and validate information security professionals’ competency in securing cloud services, the two leading membership organizations focused on cloud and information security, the Cloud Security Alliance (CSA) and (ISC)^2, joined together to develop an international cloud security credential that reflects the most current and comprehensive best practices for securing and optimizing cloud computing environments.
Feb. 10, 2016 01:45 PM EST
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
Feb. 10, 2016 01:15 PM EST
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
Feb. 10, 2016 01:00 PM EST
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Feb. 10, 2016 12:45 PM EST
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Feb. 10, 2016 12:15 PM EST Reads: 422
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
Feb. 10, 2016 12:00 PM EST Reads: 616
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Feb. 10, 2016 11:00 AM EST Reads: 182
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
Feb. 10, 2016 11:00 AM EST Reads: 257
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Feb. 10, 2016 11:00 AM EST Reads: 207
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
Feb. 10, 2016 10:45 AM EST Reads: 390
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Feb. 10, 2016 10:45 AM EST Reads: 103
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 10, 2016 10:45 AM EST Reads: 245