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Marketwired eBook "Revenue-Generating News Releases" Helps Companies Maximize the Business Impact of Their Releases

Optimizing a News Release Program Can Help Keep Customers, Reach New Audiences, Build Influencer Relations and Grow Business

TORONTO, ON--(Marketwired - March 29, 2014) -  The press release has changed dramatically -- some might say it's "dead." No longer is it simply a vehicle with 400-plus words of text pushed to multiple media outlets. The "news" release, however, is very much alive. Although it may retain some elements of the old press release, the news release is now relevant for the new breed of online influencers. From how its written, packaged and distributed to who it targets, today's news release can help companies grow their brands, find new customers, and better engage both traditional and social media audiences with shareable, multimedia-rich content. To help its clients and other organizations understand how to leverage all that today's news releases can do for them, Marketwired published a three-chapter eBook, "Revenue-Generating News Releases" which is now available for complimentary download.

Chapter 1: Achieve Better Results with Targeted News Release Distribution

One of the powerful tools in the PR toolkit is the news release. When you optimize your news release program, it can have a big impact -- helping you keep existing customers, reach new audiences, build valuable relationships with the media and other influencers, create brand advocates, and ultimately grow your business.

Chapter 2: Use Measurement and Market Intelligence to Create Better News Releases

Measurement is often overlooked as part of the news release process, but it's critical to future success. Not only does measuring the impact of your releases help you to calculate ROI, but it also uncovers insights about what works and what doesn't when it comes to engaging your audiences with your news and content. When you apply findings to future news releases, you can fine-tune strategy, targeting, and messages for better results. This chapter features the special section "Extracting Real Value from News Releases" by Shonali Burke, President and CEO of Shonali Burke Consulting, Inc.

Chapter 3: Go Beyond Distribution to True Engagement

With an increasingly crowded media landscape, how can you make sure your news release stands out from the crowd and engages the right people? It begins with a message that hits home with your target audience. But it goes far beyond words. Creative multimedia tactics will multiply views, and making your news release social media-friendly will drive engagement. This chapter features the special section "Using Content to Start Conversations & Create Brand Advocates" by Kevin Dugan, Director of Content at Empower MediaMarketing and author of The Bad Pitch Blog.

Download all three chapters of Marketwired's eBook Revenue-Generating News Releases now.

About Marketwired

Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired™ is majority-owned by OMERS Private Equity (

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