Welcome!

News Feed Item

HootSuite Launches New Chinese Apps to Further Asia Pacific Localization



HootSuite's latest Sina Weibo, Tencent Weibo, Sina Weibo Analytics and Tencent Weibo Analytics apps empower customers to engage and measure the reach of their broader global audiences

Singapore, 3/31 - Top: HootSuite's latest Sina Weibo, Tencent Weibo, Sina Weibo Analytics and Tencent Weibo Analytics by Klarity apps empower customers to engage and measure the reach of their broader global audiences; Middle: HootSuite's Sina Weibo and Sina Weibo Analytics by Klarity apps help enterprises drive meaning and action from social conversations; Down: HootSuite's Tencent Weibo and Tencent Weibo Analytics by Klarity apps help enterprises drive meaning and action from social conversations.
Singapore, Mar 31, 2014 - (ACN Newswire) - To broaden access for users in the Asia Pacific (APAC) region, HootSuite, the world's most widely used social relationship platform, is introducing a refreshed set of Chinese app integrations in its App Directory: Sina Weibo, Tencent Weibo, as well as Sina Weibo and Tencent Weibo Analytics by Klarity. Built for global social business, the HootSuite App Directory makes it easy for enterprises to localize reach and engagement with over 90 free and premium apps, including Mixi, Nexalogy, Statigram and YouTube Analytics.

These new apps enable APAC-based enterprises to derive meaning and take action on social conversations in both Chinese and English. Local companies can take advantage of this crossover to optimize social engagement in their market.

"This market represents tremendous potential for social enterprises, and we're committed to offering the most localized social media software," says Ken Mandel, managing director, HootSuite APAC. "We are available in six Asian languages and this app release reflects our dedication to the region. Empowering customers to nurture social relationships around the globe is at the core of what HootSuite is all about."

The updated apps are available in English, simplified Chinese and traditional Chinese languages, and include deeper functionality and new features:

-- Sina Weibo (Install Now) & Tencent Weibo (Install Now) Social Networks: The Sina Weibo and Tencent Weibo apps allow users to search, share, schedule and re-post content, monitor feeds, and view and post comments. Users can also share Sina Weibo and Tencent Weibo content simultaneously across other social networks.

-- Sina Weibo Analytics (Install Now) & Tencent Weibo Analytics (Install Now): The Sina Weibo and Tencent Weibo Analytics apps allow users to view metrics on brand reach, engagement, and mentions. Users can analyze a single competitor or benchmark against up to three other competitors.

"Last December, we launched our first integrated app - Sina Weibo Analytics - for HootSuite and it's been really exciting to see it gain traction over the past three months," says Christopher Wong, CEO of Social Media Broadcasts, the developer of Klarity. "With the addition of the Tencent Weibo Analytics, we look forward to providing HootSuite users even more resources to understand social behaviour in China and support their data-driven marketing strategies."

The HootSuite App Directory is a collection of applications and extensions that provides a wide range of social solutions for individuals, social media professionals and organizations. In just two years since its launch, the HootSuite App Directory has seen over 1.4 million app installs, and is the largest open social relationship platform ecosystem, with over 90 apps available to customers.

More information:

-- Blog Post: http://blog.hootsuite.com/chinese-social-network-apps-and-analytics
-- App Directory: http://www.hootsuite.com/app-directory
-- Media Kit: http://media.hootsuite.com/media-kit

About HootSuite

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit www.hootsuite.com.

About Klarity

Klarity is a robust and comprehensive dashboard-styled platform providing metrics and analytics extracted from social media "big data" for marketers and enterprises. The proprietary engine developed by Social Media Broadcasts crawls influencer networks such as Facebook, Google+, Instagram, Pinterest, Twitter, YouTube, Sina Weibo and Tencent Weibo, collecting granular data and translating the information into meaningful insights allowing users to monitor Western as well as Asian social activity, measure performance and gather social intelligence. To learn more, visit www.klarity-analytics.com.

Contact:
Melody Uy
Ogilvy Public Relations, Singapore
[email protected]

Source: Hootsuite

Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...