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Disney by Samsonite: Magical Collaboration to Encapsulate Youthful Nostalgia

OUDENAARDE, Belgium, March 31, 2014 /PRNewswire/ --

 world's largest luggage brand for over 100 years, is pleased to introduce the Disney by Samsonite collection for kids. Starting from 2014, this iconic collaboration combines the magical world of Disney with state-of-the art products for which Samsonite is known. Depicting iconic Disney characters, the collection will delight young ones, while instantly transporting parents to their own youth. The Disney by Samsonite range effortlessly reflects the fantasy charm and nostalgia of Disney in a distinctive and understated style.

     (Logo: http://photos.prnewswire.com/prnh/20140331/674409-a )
     (Photo: http://photos.prnewswire.com/prnh/20140331/674409-b )

"Samsonite's affiliation with Disney is an exciting new development for our brand," said Tim Parker, Samsonite Chairman and CEO. "Disney is an iconic family entertainment brand and we are truly delighted to be working with the company. With our 100 year heritage and travel expertise, the new Disney by Samsonite category will stay true to our ethos of innovative design, while also capturing the hearts and minds of both young and old."

Adding to Samsonite's expansive array of travel solutions, consumers will be able to find a selection (luggage, school items, backpacks and more) for kids featuring Disney's most beloved characters including Mickey & Minnie Mouse, the Disney Princesses, Disney/Pixar Cars, Disney Planes, Marvel's Spider-Man and The Avengers.  Featuring PVC free bags, ergonomic backpacks, and reflective details, parents will feel reassured in the knowledge that they are sending kids to school or overnight camp with durable and safe luggage that shares the impeccable Samsonite brand heritage.  Pleasing adults and children alike, the Disney by Samsonite collection makes buying schoolbags and luggage for children easy with affordable, trustworthy, resilient products that will appeal to even the youngest traveller.

The collaboration between Samsonite and Disney promises great potential with plans already underway to launch a premium Disney assortment. The first Disney by Samsonite assortment will reach markets in July 2014 and will be distributed across Europe, Russia, Turkey and South Africa. Recognised as pioneers within their respective industries, Samsonite and Disney both grew from humble beginnings to become true market leaders within their fields. Combining the best of both worlds, Disney by Samsonite is the perfect synergy between the magical world of Disney and Samsonite's state-of-the-art products. This new relationship is the ideal alignment of two highly distinguished brands set to inspire the imaginations of all.

NOTES TO EDITORS:

Established in 1910, Samsonite is the world's leading luggage brand with a rich heritage of creating trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation, Samsonite has cemented its prominence with a number of industry firsts, including the use of the revolutionary Curv® material. Samsonite caters to all offering an extensive spectrum of travel, business, kids, casual and personal accessory products. Always looking forward, Samsonite helps global travellers journey further, with ever lighter and stronger products.

With Samsonite by your side, nothing should stop you from chasing destinies, discovering new horizons and exploring the world beyond your imagination.

For more information please call or email:

Sian Parry
Neville McCarthy Associates
+44(0)207940 2900
Sian@NevilleMcCarthy.com


SOURCE Samsonite

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