Welcome!

News Feed Item

Disney by Samsonite: Magical Collaboration to Encapsulate Youthful Nostalgia

OUDENAARDE, Belgium, March 31, 2014 /PRNewswire/ --

 world's largest luggage brand for over 100 years, is pleased to introduce the Disney by Samsonite collection for kids. Starting from 2014, this iconic collaboration combines the magical world of Disney with state-of-the art products for which Samsonite is known. Depicting iconic Disney characters, the collection will delight young ones, while instantly transporting parents to their own youth. The Disney by Samsonite range effortlessly reflects the fantasy charm and nostalgia of Disney in a distinctive and understated style.

     (Logo: http://photos.prnewswire.com/prnh/20140331/674409-a )
     (Photo: http://photos.prnewswire.com/prnh/20140331/674409-b )

"Samsonite's affiliation with Disney is an exciting new development for our brand," said Tim Parker, Samsonite Chairman and CEO. "Disney is an iconic family entertainment brand and we are truly delighted to be working with the company. With our 100 year heritage and travel expertise, the new Disney by Samsonite category will stay true to our ethos of innovative design, while also capturing the hearts and minds of both young and old."

Adding to Samsonite's expansive array of travel solutions, consumers will be able to find a selection (luggage, school items, backpacks and more) for kids featuring Disney's most beloved characters including Mickey & Minnie Mouse, the Disney Princesses, Disney/Pixar Cars, Disney Planes, Marvel's Spider-Man and The Avengers.  Featuring PVC free bags, ergonomic backpacks, and reflective details, parents will feel reassured in the knowledge that they are sending kids to school or overnight camp with durable and safe luggage that shares the impeccable Samsonite brand heritage.  Pleasing adults and children alike, the Disney by Samsonite collection makes buying schoolbags and luggage for children easy with affordable, trustworthy, resilient products that will appeal to even the youngest traveller.

The collaboration between Samsonite and Disney promises great potential with plans already underway to launch a premium Disney assortment. The first Disney by Samsonite assortment will reach markets in July 2014 and will be distributed across Europe, Russia, Turkey and South Africa. Recognised as pioneers within their respective industries, Samsonite and Disney both grew from humble beginnings to become true market leaders within their fields. Combining the best of both worlds, Disney by Samsonite is the perfect synergy between the magical world of Disney and Samsonite's state-of-the-art products. This new relationship is the ideal alignment of two highly distinguished brands set to inspire the imaginations of all.

NOTES TO EDITORS:

Established in 1910, Samsonite is the world's leading luggage brand with a rich heritage of creating trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation, Samsonite has cemented its prominence with a number of industry firsts, including the use of the revolutionary Curv® material. Samsonite caters to all offering an extensive spectrum of travel, business, kids, casual and personal accessory products. Always looking forward, Samsonite helps global travellers journey further, with ever lighter and stronger products.

With Samsonite by your side, nothing should stop you from chasing destinies, discovering new horizons and exploring the world beyond your imagination.

For more information please call or email:

Sian Parry
Neville McCarthy Associates
+44(0)207940 2900
[email protected]


SOURCE Samsonite

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, will discuss using predictive analytics to ...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, will discuss how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved effi...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, showed how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He used a Raspberry Pi to connect sensors...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...