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WideOrbit Implementation Team Brings 65 Radio and TV Stations Live on WO Traffic Today

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that today, its implementation team will bring 65 radio and television stations live on WO Traffic, the company’s leading ad revenue management software. This marks a record number of stations that the team will bring live on WO Traffic in a single month.

In February 2001, WENY-TV, an ABC-affiliated television station in Elmira, New York, owned by Lilly Broadcasting, was the first station to be installed with WO Traffic. At that time, there were 15 employees at WideOrbit, and nearly everyone spent time at the station over a 3-month period to help install the system, train users and take the station live. Arden Ten Broeck, Product Manager for WO Traffic at WideOrbit, was part of the team.

“Our first install took an enormous number of person-hours and I remember telling Eric Mathewson, our CEO, that I didn’t think we’d ever be able to bring more than a few stations live on WO Traffic in a month,” Arden stated. “I could never have imagined that we’d be bringing 65 stations live in a month! It’s a remarkable accomplishment that speaks to the skill and efficiency of our implementation team and illustrates just how much WideOrbit has grown.”

After the first installation at WENY-TV, it was 20 months before WideOrbit brought more than one station live in the same month. In fact, it took nearly four years after the founding of WideOrbit to bring WO Traffic live in more than 65 stations.

Today, more than 2,600 stations are live on WideOrbit Traffic systems, with the company’s larger media clients running WO Traffic across multiple properties, channels and media. Despite the fact that the WO Traffic software product has grown significantly since its first release and now features multiple modules and a broad set of integrations, WideOrbit’s implementation team will bring 65 radio and television stations that span 9 media groups and 18 markets live today. This achievement is the result of a finely orchestrated and comprehensive 13-week go live process performed by a very talented team that takes a client from first touch, through database creation, to off-site and on-site training, and finally to live launch and follow-up.

Newcap Radio, one of Canada’s leading radio broadcasters with 90 licenses across Canada, is doing a company-wide rollout of WO Traffic and WO Automation for Radio, WideOrbit’s industry-leading radio automation solution. The company’s Vancouver and Toronto markets will go live on WO Traffic, today.

Newcap Radio has been working with WideOrbit for about a year now,” said Cathy Airey, WideOrbit Project Manager at Newcap Radio. “I’ve found the implementation specialists to be very knowledgeable and accommodating, as well as flexible to meet the specific needs in each market.”

WideOrbit’s implementation team is now 46 employees strong for WO Traffic with an additional 16 specialists focused on other WideOrbit products. In 2014, there are already 327 station implementations planned for WO Traffic in 125 geographies.

“I’m extremely proud of our implementation team,” said Nathan Gans, Chief Operating Officer at WideOrbit. “This achievement reflects their commitment to the success of our clients. The thousands of person-days that they have collectively spent working with our users have given them experience that they can apply to just about any set of requirements and business processes that they encounter. The rest of us at WideOrbit thank them and our customers.”

“The fact that we’ve never missed a live date speaks volumes about the professionalism of our implementation team and their dedication to our clients,” added Eric R. Mathewson, Founder and CEO of WideOrbit. “Bringing 65 stations live today when it was nearly four years before we had 65 clients live is truly amazing. I’m incredibly proud of our implementation team for this achievement and I’m proud of everyone at WideOrbit for their commitment to our clients and for all of the hard work and long hours they put in every day.”

WideOrbit will be providing demonstrations of WO Traffic, WO Automation for Radio and all of its solutions at the 2014 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 7-10. For more information or to schedule a meeting or demo, go to or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, [email protected].

About WideOrbit

WideOrbit ( is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,600 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; and Agawam, MA.

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