Welcome!

News Feed Item

WideOrbit Implementation Team Brings 65 Radio and TV Stations Live on WO Traffic Today

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that today, its implementation team will bring 65 radio and television stations live on WO Traffic, the company’s leading ad revenue management software. This marks a record number of stations that the team will bring live on WO Traffic in a single month.

In February 2001, WENY-TV, an ABC-affiliated television station in Elmira, New York, owned by Lilly Broadcasting, was the first station to be installed with WO Traffic. At that time, there were 15 employees at WideOrbit, and nearly everyone spent time at the station over a 3-month period to help install the system, train users and take the station live. Arden Ten Broeck, Product Manager for WO Traffic at WideOrbit, was part of the team.

“Our first install took an enormous number of person-hours and I remember telling Eric Mathewson, our CEO, that I didn’t think we’d ever be able to bring more than a few stations live on WO Traffic in a month,” Arden stated. “I could never have imagined that we’d be bringing 65 stations live in a month! It’s a remarkable accomplishment that speaks to the skill and efficiency of our implementation team and illustrates just how much WideOrbit has grown.”

After the first installation at WENY-TV, it was 20 months before WideOrbit brought more than one station live in the same month. In fact, it took nearly four years after the founding of WideOrbit to bring WO Traffic live in more than 65 stations.

Today, more than 2,600 stations are live on WideOrbit Traffic systems, with the company’s larger media clients running WO Traffic across multiple properties, channels and media. Despite the fact that the WO Traffic software product has grown significantly since its first release and now features multiple modules and a broad set of integrations, WideOrbit’s implementation team will bring 65 radio and television stations that span 9 media groups and 18 markets live today. This achievement is the result of a finely orchestrated and comprehensive 13-week go live process performed by a very talented team that takes a client from first touch, through database creation, to off-site and on-site training, and finally to live launch and follow-up.

Newcap Radio, one of Canada’s leading radio broadcasters with 90 licenses across Canada, is doing a company-wide rollout of WO Traffic and WO Automation for Radio, WideOrbit’s industry-leading radio automation solution. The company’s Vancouver and Toronto markets will go live on WO Traffic, today.

Newcap Radio has been working with WideOrbit for about a year now,” said Cathy Airey, WideOrbit Project Manager at Newcap Radio. “I’ve found the implementation specialists to be very knowledgeable and accommodating, as well as flexible to meet the specific needs in each market.”

WideOrbit’s implementation team is now 46 employees strong for WO Traffic with an additional 16 specialists focused on other WideOrbit products. In 2014, there are already 327 station implementations planned for WO Traffic in 125 geographies.

“I’m extremely proud of our implementation team,” said Nathan Gans, Chief Operating Officer at WideOrbit. “This achievement reflects their commitment to the success of our clients. The thousands of person-days that they have collectively spent working with our users have given them experience that they can apply to just about any set of requirements and business processes that they encounter. The rest of us at WideOrbit thank them and our customers.”

“The fact that we’ve never missed a live date speaks volumes about the professionalism of our implementation team and their dedication to our clients,” added Eric R. Mathewson, Founder and CEO of WideOrbit. “Bringing 65 stations live today when it was nearly four years before we had 65 clients live is truly amazing. I’m incredibly proud of our implementation team for this achievement and I’m proud of everyone at WideOrbit for their commitment to our clients and for all of the hard work and long hours they put in every day.”

WideOrbit will be providing demonstrations of WO Traffic, WO Automation for Radio and all of its solutions at the 2014 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 7-10. For more information or to schedule a meeting or demo, go to www.wideorbit.com/2014NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, [email protected].

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,600 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; and Agawam, MA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
This talk centers around how to automate best practices in a multi-/hybrid-cloud world based on our work with customers like GE, Discovery Communications and Fannie Mae. Today’s enterprises are reaping the benefits of cloud computing, but also discovering many risks and challenges. In the age of DevOps and the decentralization of IT, it’s easy to over-provision resources, forget that instances are running, or unintentionally expose vulnerabilities.
Everywhere we turn in our industry we can find strong opinions about the direction, type and nature of cloud’s impact on computing and business. Another word that is used in every context in our industry is “hybrid.” In his session at 20th Cloud Expo, Alvaro Gonzalez, Director of Technical, Partner and Field Marketing at Peak 10, will use a combination of a few conceptual props and some research recently commissioned by Peak 10 to offer a real-world consideration of how the various categories of...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
When NSA's digital armory was leaked, it was only a matter of time before the code was morphed into a ransom seeking worm. This talk, designed for C-level attendees, demonstrates a Live Hack of a virtual environment to show the ease in which any average user can leverage these tools and infiltrate their network environment. This session will include an overview of the Shadbrokers NSA leak situation.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.