Welcome!

News Feed Item

WideOrbit Implementation Team Brings 65 Radio and TV Stations Live on WO Traffic Today

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that today, its implementation team will bring 65 radio and television stations live on WO Traffic, the company’s leading ad revenue management software. This marks a record number of stations that the team will bring live on WO Traffic in a single month.

In February 2001, WENY-TV, an ABC-affiliated television station in Elmira, New York, owned by Lilly Broadcasting, was the first station to be installed with WO Traffic. At that time, there were 15 employees at WideOrbit, and nearly everyone spent time at the station over a 3-month period to help install the system, train users and take the station live. Arden Ten Broeck, Product Manager for WO Traffic at WideOrbit, was part of the team.

“Our first install took an enormous number of person-hours and I remember telling Eric Mathewson, our CEO, that I didn’t think we’d ever be able to bring more than a few stations live on WO Traffic in a month,” Arden stated. “I could never have imagined that we’d be bringing 65 stations live in a month! It’s a remarkable accomplishment that speaks to the skill and efficiency of our implementation team and illustrates just how much WideOrbit has grown.”

After the first installation at WENY-TV, it was 20 months before WideOrbit brought more than one station live in the same month. In fact, it took nearly four years after the founding of WideOrbit to bring WO Traffic live in more than 65 stations.

Today, more than 2,600 stations are live on WideOrbit Traffic systems, with the company’s larger media clients running WO Traffic across multiple properties, channels and media. Despite the fact that the WO Traffic software product has grown significantly since its first release and now features multiple modules and a broad set of integrations, WideOrbit’s implementation team will bring 65 radio and television stations that span 9 media groups and 18 markets live today. This achievement is the result of a finely orchestrated and comprehensive 13-week go live process performed by a very talented team that takes a client from first touch, through database creation, to off-site and on-site training, and finally to live launch and follow-up.

Newcap Radio, one of Canada’s leading radio broadcasters with 90 licenses across Canada, is doing a company-wide rollout of WO Traffic and WO Automation for Radio, WideOrbit’s industry-leading radio automation solution. The company’s Vancouver and Toronto markets will go live on WO Traffic, today.

Newcap Radio has been working with WideOrbit for about a year now,” said Cathy Airey, WideOrbit Project Manager at Newcap Radio. “I’ve found the implementation specialists to be very knowledgeable and accommodating, as well as flexible to meet the specific needs in each market.”

WideOrbit’s implementation team is now 46 employees strong for WO Traffic with an additional 16 specialists focused on other WideOrbit products. In 2014, there are already 327 station implementations planned for WO Traffic in 125 geographies.

“I’m extremely proud of our implementation team,” said Nathan Gans, Chief Operating Officer at WideOrbit. “This achievement reflects their commitment to the success of our clients. The thousands of person-days that they have collectively spent working with our users have given them experience that they can apply to just about any set of requirements and business processes that they encounter. The rest of us at WideOrbit thank them and our customers.”

“The fact that we’ve never missed a live date speaks volumes about the professionalism of our implementation team and their dedication to our clients,” added Eric R. Mathewson, Founder and CEO of WideOrbit. “Bringing 65 stations live today when it was nearly four years before we had 65 clients live is truly amazing. I’m incredibly proud of our implementation team for this achievement and I’m proud of everyone at WideOrbit for their commitment to our clients and for all of the hard work and long hours they put in every day.”

WideOrbit will be providing demonstrations of WO Traffic, WO Automation for Radio and all of its solutions at the 2014 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 7-10. For more information or to schedule a meeting or demo, go to www.wideorbit.com/2014NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, [email protected].

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,600 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; and Agawam, MA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...
"We analyze the video streaming experience. We are gathering the user behavior in real time from the user devices and we analyze how users experience the video streaming," explained Eric Kim, Founder and CEO at Streamlyzer, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.