Welcome!

News Feed Item

WideOrbit Implementation Team Brings 65 Radio and TV Stations Live on WO Traffic Today

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that today, its implementation team will bring 65 radio and television stations live on WO Traffic, the company’s leading ad revenue management software. This marks a record number of stations that the team will bring live on WO Traffic in a single month.

In February 2001, WENY-TV, an ABC-affiliated television station in Elmira, New York, owned by Lilly Broadcasting, was the first station to be installed with WO Traffic. At that time, there were 15 employees at WideOrbit, and nearly everyone spent time at the station over a 3-month period to help install the system, train users and take the station live. Arden Ten Broeck, Product Manager for WO Traffic at WideOrbit, was part of the team.

“Our first install took an enormous number of person-hours and I remember telling Eric Mathewson, our CEO, that I didn’t think we’d ever be able to bring more than a few stations live on WO Traffic in a month,” Arden stated. “I could never have imagined that we’d be bringing 65 stations live in a month! It’s a remarkable accomplishment that speaks to the skill and efficiency of our implementation team and illustrates just how much WideOrbit has grown.”

After the first installation at WENY-TV, it was 20 months before WideOrbit brought more than one station live in the same month. In fact, it took nearly four years after the founding of WideOrbit to bring WO Traffic live in more than 65 stations.

Today, more than 2,600 stations are live on WideOrbit Traffic systems, with the company’s larger media clients running WO Traffic across multiple properties, channels and media. Despite the fact that the WO Traffic software product has grown significantly since its first release and now features multiple modules and a broad set of integrations, WideOrbit’s implementation team will bring 65 radio and television stations that span 9 media groups and 18 markets live today. This achievement is the result of a finely orchestrated and comprehensive 13-week go live process performed by a very talented team that takes a client from first touch, through database creation, to off-site and on-site training, and finally to live launch and follow-up.

Newcap Radio, one of Canada’s leading radio broadcasters with 90 licenses across Canada, is doing a company-wide rollout of WO Traffic and WO Automation for Radio, WideOrbit’s industry-leading radio automation solution. The company’s Vancouver and Toronto markets will go live on WO Traffic, today.

Newcap Radio has been working with WideOrbit for about a year now,” said Cathy Airey, WideOrbit Project Manager at Newcap Radio. “I’ve found the implementation specialists to be very knowledgeable and accommodating, as well as flexible to meet the specific needs in each market.”

WideOrbit’s implementation team is now 46 employees strong for WO Traffic with an additional 16 specialists focused on other WideOrbit products. In 2014, there are already 327 station implementations planned for WO Traffic in 125 geographies.

“I’m extremely proud of our implementation team,” said Nathan Gans, Chief Operating Officer at WideOrbit. “This achievement reflects their commitment to the success of our clients. The thousands of person-days that they have collectively spent working with our users have given them experience that they can apply to just about any set of requirements and business processes that they encounter. The rest of us at WideOrbit thank them and our customers.”

“The fact that we’ve never missed a live date speaks volumes about the professionalism of our implementation team and their dedication to our clients,” added Eric R. Mathewson, Founder and CEO of WideOrbit. “Bringing 65 stations live today when it was nearly four years before we had 65 clients live is truly amazing. I’m incredibly proud of our implementation team for this achievement and I’m proud of everyone at WideOrbit for their commitment to our clients and for all of the hard work and long hours they put in every day.”

WideOrbit will be providing demonstrations of WO Traffic, WO Automation for Radio and all of its solutions at the 2014 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 7-10. For more information or to schedule a meeting or demo, go to www.wideorbit.com/2014NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, [email protected].

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,600 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; and Agawam, MA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...