Welcome!

News Feed Item

Conviva Releases 2014 Viewer Experience Report

Conviva, the leader in video analytics, delivery optimization and big data processing, today released its 2014 Viewer Experience Report, detailing the state of online video streaming performance across multiple devices. The report is based on global data from 45 billion video streams, seen across more than 1.6 billion individual devices and on more than 400 premium media video players, analyzed throughout 2013.

Key report findings include:

State of the Streaming Industry

Despite modest improvements in the quality of performance of streaming video, viewer expectations continue to increase at a much faster pace. In the past two years, the amount of time lost from a viewing session with a 1% buffering increase, grew from three to eight minutes, showing that viewers were much more tolerant of video playback problems just two years ago than they are today.

In 2013, based on Conviva data:

  • Video buffering decreased from 39.3% to 26.9%
  • Low-resolution delivery improved from 63% to 43.3%
  • More than two in five views were grossly inferior video quality
  • Video start failures increased to one in 20 times

Impact of Quality by Content Genre

According to Conviva’s metrics, viewing time for live action television plummets from over 40 minutes in HD to just one minute if the viewer encounters buffering. High definition delivery for sports and entertainment is a critical component for success; viewers watch over two and a half times as long in high definition than in standard definition.

“The demand for high quality and minimal buffering across devices has clearly been demonstrated by viewers,” stated Hui Zhang, CEO and co-founder of Conviva. “Our job, and that of our industry, is to ensure we improve performance at a rate that offers satisfaction rather than frustration. Conviva’s Video Experience Report offers insight for companies to identify where they need to improve.”

Multiscreen Turning Primetime Viewing into a Solo Activity

Conviva data shows that connected devices are starting to reshape the experience of television during what has traditionally been family viewing time. A study of streaming households (measured by distinct IP address) shows that the number of concurrent streaming devices has increased by 28% year-over-year. This fragmentation of the viewing audience is a clear indicator that the old measurement of “television households” needs to change and new metrics for today’s TV viewing need to be adopted.

Online Viewing Is a Multiscreen Proposition

Conviva data suggests that consumers are embracing the multiscreen video lifestyle, using different screens throughout the day. The preferred device of choice changes from:

  • 6-10 a.m.: Mobile devices – 6.9% of all video streamed daily
  • Noon-4 p.m.: PC – 16.3% of all video streamed daily
  • 7-11 p.m.: TV - 36.6% of all video streamed daily

“Some companies are doing a great job delivering high-quality video to all screens, but many are not minimizing buffering while maintaining video quality,” warned Colin Dixon, founder and chief analyst of nScreenMedia. “In those instances, one bad viewing experience on a single device puts all screens at risk. Continuity of quality across screens is very important.”

The findings in the Viewer Experience Report are critical for online video providers who are investing in their 2014 digital media strategies. The complete Viewer Experience Report can be downloaded directly from Conviva at www.conviva.com/VXR.

About the Viewer Experience Report

The 2014 Viewer Experience Report highlights trends extracted from data provided by the 45 billion streams that Conviva analyzed across customers, geographies and devices in 2013. These streams were seen across more than 1.6 billion individual devices – including tablets, smartphones, PCs and connected TVs – and on more than 400 premium media video players. Recording detailed, real-time information on each and every viewer’s experience during every viewing session, Conviva data offers an unparalleled view into the habits of streaming video viewers and more importantly, the direct correlation between video quality and its impact on the business of online video providers.

About Conviva

Conviva’s Intelligent Control Platform enables online video providers to deliver a TV-quality experience over the Internet. This real-time big data processing platform utilizes advanced algorithms to give content publishers control over video delivery, helping them analyze, identify and preemptively avoid bottlenecks and breakdowns in a complex and fragile Internet delivery environment. Conviva’s global customer base includes premium entertainment, news, sports and media brands, as well as leading service providers in 180 countries. Conviva is based in Silicon Valley, with offices in New York and London.

For more information about Conviva, visit www.conviva.com and follow us on Twitter @Conviva.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...