Click here to close now.




















Welcome!

News Feed Item

WISeKey Showcases Latest Anti-Counterfeiting Technologies at BaselWorld to Lead the Fight Against Counterfeit and Imitations

GENEVA and BASEL, Switzerland, March 31, 2014 /PRNewswire/ --



WISeKey is present with its anti-counterfeiting technology at BaselWorld 2014 to demonstrate to the Luxury Goods Market the latest technology deployed with several leading Swiss watch manufacturers. WISeKey's anti-counterfeiting technologies revolutionized the fine timepiece industry when first launched at BaselWorld in 2009 together with Hublot. Earlier this year Hublot announced at Davos the extension of the cooperation with WISeKey for another 3 years. http://www.hublot.com/en/news/jean-claude-biver-at-the-world-economic-forum-in-davos  

The collaboration launched in 2009 has made Hublot a leader in the field of digital identification and authenticity protection. All Hublot watches are protected by WISeAuthentic®, the authenticity certification system based on WISeKey technology, and the 69 Hublot boutiques and 750 points of sale across the world are equipped with the system for activating and reading this new digital certificate. It also led to the creation of "Hublotista.com", an exclusive club which connects all the Hublot watch owners worldwide.

Counterfeiting is a big problem for the luxury goods industry, and especially for the watch industry.  In 2011, the Swiss watch industry exported watches worth 19.278 billion Swiss francs. More than 50,000 people in Switzerland work in the Swiss watch industry.  It is estimated that 40 million counterfeited watches are offered for sale each year.  This means damage of approximately 800 million Swiss francs per year.  All these figures show that the watch industry is greatly affected by this scourge and thus has a major interest in the fight against counterfeiting at the most important trade show for this sector.

"Sometimes buyers know they're not getting the real deal when they acquired counterfeited watches. But more and more often, buyers pay full market price for a forgery, thinking they're getting the genuine item. The latter instances are what we call true counterfeits, and these represent the gravest threats to legitimate manufacturers and the buying public", said Carlos Moreira, CEO of WISeKey.

WISeKey has continued to enhance the technology to better empower brands, consumers, distributors, governments and vendors to distinguish genuine goods from illegal imitations. Foremost among these developments is the deployment of laser engraving, Nano particles and connected watches via NFC tags and iBeacon, using different form factors other than standard smartcards, which can be embedded into products across markets, from consumer goods to manufacturing. Along with supporting the patented WISeAuthentic encryption technology, these tags allow authentication of genuine products for the life of the item, control of the gray market, easier sales monitoring, and a direct marketing channel between the brand and the consumer. The advancements in this WISeKey technology can apply to product and object segments as diverse as smartphones, cars, alarm systems, semiconductors, industrial sensors and household appliances. In the near future, all of these objects will be fully connected to the Internet, enabling intercommunication and autonomous trusted machine-to-machine (M2M) data transfer.

For more information: http://www.wiseauthentic.com

Watch Video on NFC at BaselWorld

Press contacts: WISeKey, Satu Kulmala, Tel +41-22 594-3005, [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Delphix, the market leader in Data as a Service (DaaS), has been announced winner of the DevOps Solution Award at the prestigious Computing Vendor Excellence Awards in London. The awards celebrate the achievements of the technology vendors and service providers that are leading the field of enterprise IT. Delphix was recognised as the vendor demonstrating the most effective support of DevOps culture for its ability to improve time to market and collaboration between teams.
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Sysdig has announced two significant milestones in its mission to bring infrastructure and application monitoring to the world of containers and microservices: a $10.7 million Series A funding led by Accel and Bain Capital Ventures (BCV); and the general availability of Sysdig Cloud, the first monitoring, alerting, and troubleshooting platform specializing in container visibility, which is already used by more than 30 enterprise customers. The funding will be used to drive adoption of Sysdig Clo...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
"We do data integration for B2B also application to application, and we do data management and enable Big Data," explained Pat Adamiak, Vice President, Product Marketing at Liaison Technologies, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.