|By Business Wire||
|March 31, 2014 08:06 AM EDT||
The empowered shopper has arrived. They are informed, connected, skeptical of marketing messages, and they control when, where and how they engage with a brand. When the opportunity presents itself, companies must be ready to establish an emotional connection and drive a deeper relationship with the customer, in whatever channel and on whatever device the customer chooses. It is a daunting challenge.
Needle is the first and only company to solve this challenge by connecting a brand’s best advocates and customers in real-time for sales conversations. Needle recruits and certifies advocates who are category and product experts, then activates them on Needle’s proprietary advocate marketing platform to have conversations with customers that need help figuring out what to buy. Engagements occur after a shopper accepts a targeted invitation served from the retailer’s site.
With this announcement, Needle’s platform will serve a responsive interface so that these conversations can he had on any device. The interaction is seamless, clean, and has a host of sales-enablement features that can’t be found on any other marketing platform. All engagements – whether they occur on desktops, tablets or smart phones – are measured in detail, and the results are immediate and material.
“The concept is simple but the results are game-changing. Connect a person considering a purchase with someone who is genuinely passionate about the product and the brand. Let them engage in authentic dialogue, then measure the results,” said Morgan Lynch, founder and CEO of Needle. “The most valuable online shoppers are generally using mobile devices, and they want to engage with relevant advocates and experts on their timetable and device of choice. Brands and retailers that don’t provide this type of service will lose out to those that do.”
Norwegian Cruise Line, the cruise travel innovator and Needle client since 2012, has seen a 20% increase in mobile traffic over the last 12 months. “It is the channel where many of our customers initiate their vacation research, and we know that influence will continue to grow over time,” said Rob Casas, Norwegian Cruise Line’s VP of e-Commerce. “Our customers have loved the ability to interact with our brand advocates to help them choose and plan a cruise, so we are excited about extending the phenomenal results we’ve experienced with Needle to all of our digital channels."
The implications of Needle’s updated platform for the in-store environment are also tremendous. Empowered shoppers arrive in a store armed with knowledge, options and a smart phone. Retailers must adapt by seeing this as an opportunity to build trust instead of as a competitive challenge. By enabling a team of on-demand experts, a shopper can now get instantaneous, personalized guidance any time they need it. Through Needle, retailers can effectively bridge their digital and physical environments with empathetic brand experiences that drive loyalty and revenue.
Visit needle.com/responsive to learn more about Needle’s cutting-edge platform and service and how it helps leading brands:
- Build trust – the #1 reason a customer shops with a brand – by facilitating authentic engagement with people who can make powerful recommendations
- Create a marketing channel that does what no other channel can do – capture revenue you were never going to get
- Drive incremental revenue through smart targeting that significantly raises conversion and AOV; conversion over self-service customers is 6-15x higher and 65-90% of the revenue Needle drives is net new.
- Earn the loyalty and lifetime value of your shoppers by providing an incomparable customer experience that’s unique, personalized and powerful
Founded in 2010, Needle is the inventor of advocate-assisted commerce. Through its technology and services platform, Needle powers real-time conversations between a company’s certified brand advocates and customers who need help making purchase decisions. It’s a new marketing channel that creates excellent buying experiences and drives significant incremental revenue for innovative brands. For more information about how Needle works and who Needle works for, please visit www.needle.com. Needle is a privately held company based in Salt Lake City.
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
Oct. 4, 2015 11:45 PM EDT Reads: 278
Clutch is now a Docker Authorized Consulting Partner, having completed Docker's certification course on the "Docker Accelerator for CI Engagements." More info about Clutch's success implementing Docker can be found here. Docker is an open platform for developers and system administrators to build, ship and run distributed applications. With Docker, IT organizations shrink application delivery from months to minutes, frictionlessly move workloads between data centers and the cloud and achieve 2...
Oct. 4, 2015 10:45 PM EDT Reads: 384
SYS-CON Events announced today that Interface Masters Technologies, provider of leading network visibility and monitoring solutions, will exhibit at the 17th International CloudExpo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading provider of high speed networking solutions focused on Gigabit, 10 Gigabit, 40 Gigabit and 100 Gigabit Ethernet network access and connectivity products. For over 20 ye...
Oct. 4, 2015 10:15 PM EDT Reads: 635
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingl...
Oct. 4, 2015 10:00 PM EDT Reads: 365
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
Oct. 4, 2015 09:45 PM EDT Reads: 560
SYS-CON Events announced today that Agema Systems will exhibit at the 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Agema Systems is the leading provider of critical white-box rack solutions to data centers through the major integrators and value added distribution channels.
Oct. 4, 2015 08:30 PM EDT Reads: 619
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, ...
Oct. 4, 2015 08:00 PM EDT Reads: 354
While testing is often ignored when it comes to DevOps - it could be the most important aspect of achieving true DevOps success. Without rethinking automated testing from the ground-up, the entire DevOps productivity gain cannot be realized. Large tech companies build their own rapid test automation that runs in minutes across functional, performance, security and other tests. In his session at DevOps Summit, Kevin Surace, CEO of Appvance, will discuss how we learn from these real-world succe...
Oct. 4, 2015 08:00 PM EDT Reads: 395
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Oct. 4, 2015 07:15 PM EDT Reads: 219
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Oct. 4, 2015 07:00 PM EDT Reads: 342
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Oct. 4, 2015 06:30 PM EDT Reads: 724
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Oct. 4, 2015 06:30 PM EDT Reads: 484
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Oct. 4, 2015 06:00 PM EDT Reads: 323
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Oct. 4, 2015 06:00 PM EDT Reads: 730
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
Oct. 4, 2015 05:15 PM EDT Reads: 289