Welcome!

News Feed Item

OfferPipe Simplifies Mobile Card-Linked Offers for Merchants

TranSEND, a provider of infrastructure software to the payments industry, today announced the launch of OfferPipe, a new mobile card-linked offers marketing service. OfferPipe helps small- and medium-sized businesses, known as SMBs, tap into large new audiences through mobile advertising placements and personalized offers on Facebook, Twitter, Foursquare and other social media outlets. Business owners can quickly and easily publish digital promotions using their existing point-of-sale (POS) devices. These offers are relayed to digital ad exchanges, which instantly redistribute them to mobile publishers to reach the right consumers at the right times in the right places through geolocation. Consumers link payment cards with OfferPipe to take advantage of instant discounts at the time of purchase.

According to Gloria Colgan, former Discover Network and JP Morgan Chase executive and now managing director for Market Platform Dynamics, in a PYMNTS.com article titled Defining Real Innovation, “Instant POS rewards usage is a challenge that all the digital wallets, card issuers, networks and everyone in between have been working on for YEARS and YEARS, perhaps decades.” It’s the “Holy Grail,” adds Colgan.

A video demonstration of the creation and redemption of an OfferPipe mobile card-linked promotion is available.

OfferPipe is accessible to merchants through a nationwide network of payment processors and Independent Sales Organizations (ISOs) who provide credit card services and equipment. Processing organizations deploying TranSEND’s RevChip POS software can immediately activate mobile card-linked marketing services across their merchant portfolios. Merchants are able to set up and distribute card-linked marketing promotions in minutes without onsite installation or a help desk call. Once embedded in a merchant portfolio, OfferPipe helps processors and ISOs achieve higher merchant retention rates and increase revenues at a time when industry profits are being seriously impacted by transactional price compression.

“Card-linked marketing programs are the next big revenue opportunity for the payments industry,” said Terrence Crowley, chief executive officer for TranSEND. “It’s interesting that merchant profitability for acquirers and ISOs is often measured in tens of dollars per month, when merchants spend hundreds or even thousands of dollars monthly on marketing. With OfferPipe, merchant sales reps can have a different conversation,” indicates Crowley. “Payment services can now be viewed by business owners as a profit center, adding to top line income, rather than just being looked at as an expense.”

OfferPipe will be showcased at booth #1161 during TRANSACT 14: Powered by ETA on April 8-10, 2014, at the Mandalay Bay Resort and Casino Convention Center in Las Vegas. Crowley will moderate the Card-linked Offers: The Next Big Thing panel session on Tuesday, April 8, 2014 at 11:30 a.m. in salon room Islander B.

About TranSEND

Founded in 2003, TranSEND, Inc. is the market leader in optimized point of sale terminal software and estate management systems serving many of the world’s largest payment processors and independent sales organizations. Its RevChip EMV software runs on POS terminal models from major equipment manufacturers and enables extensive connectivity to content services. The company also provides high speed transaction switching systems and related managed services including device downloads, help desk, compliance testing and in-flight data services. For more information, please visit www.transendit.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that CollabNet (www.collabnet.com) a global leader in enterprise software development and delivery solutions that help customers create high-quality applications at speed, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The CEO of CollabNet Flint Brenton will also present about DevOps challenges in today’s global, open, and heterogeneous world of software development.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...