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New Zealand Retailers Losing Millions of Dollars Due to Box Cutters

ADCO'S New Elite Easy Cut 1500 'Does What No Other Box Cutter Can Do'

AUCKLAND, NEW ZEALAND -- (Marketwired) -- 03/31/14 -- Large retailers in the New Zealand market are losing millions of dollars in profits each year due to box cutters, according to documented studies conducted by ADCO Industries and Shockwatch New Zealand. These studies provide evidence that a minimum of one half of 1% of all retail merchandise is damaged by a box knife, resulting in lost profits for retailers. And until now, retailers couldn't do anything about it.

"Retailers are plagued with the same problem -- box cutters were designed strictly to cut boxes, and don't take into consideration that there is expensive product inside!" said Mike Davis, Vice President of ADCO. "The blade's over penetration through the box compensates for anomalies such as crushed, overloaded or damaged boxes, and this ensures a clean cut. But the problem is, if the stocker fails to cut above or below the content inside the box, product will be damaged."

The tools on the market available to retailers, prior to the Easy Cut line of cutters, put the responsibility to prevent damage squarely on the stocker's shoulders. The box cutter itself provided minimal value to prevent product damage.

"And that's just the way it's always been, and nobody has ever really questioned it," Davis continued. "This is a costly problem in the retail world, and we decided to do something about it."

The patented Elite Easy Cut 1500, recently released from ADCO and sold in New Zealand by Shockwatch New Zealand, is the ultimate in box cutter technology that eliminates box cutter problems for retailers. Easy Cut 1500 allows any stocker, regardless of experience or whether he cuts above or below the product, to open any box without damaging the product inside.

"With the introduction of the new Elite Easy Cut 1500, the experience level and knowledge of the retail stocker is removed from the equation -- every cut is made without damage regardless of where or who is cutting," Mr. Davis said. "The Easy Cut blade actually penetrates through the cardboard box and can touch the product inside without damage!"

Among the "exclusive" features of the Elite Easy Cut 1500 that make this possible are a precise engineered blade setting and a spring blade retraction system that automatically retracts the blade when not in use, providing added protection to the user.

Easy Cut has also proven to increase productivity by as much as 20%. The cutter requires half the energy to cut boxes, while the blade lasts 60% longer than standard blades. Easy Cut's patented holster/lanyard system keeps the cutter safely in place when not in use, and has proven to reduce replacement purchases by as much as 40%.

"Elite Easy Cut 1500 stops product damage in its tracks and eliminates lacerations to stockers -- saving retailers millions of dollars each year!" Mr. Davis said. "You have to see it to believe it; Easy Cut can do what no other box cutter can do!"


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Cassie McQueeny-Tankard
ADCO Industries
Email Contact

Anthony Klinac
(New Zealand)
Shockwatch New Zealand Ltd.
09 298 1221
Email Contact

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