Welcome!

News Feed Item

Sony Electronics Announces The Latest In Fuel Technology

Sony Power Food: Fuel Yourself And Your Gadgets On The Go

SAN DIEGO, April 1, 2014 /PRNewswire/ -- Sony Electronics, the leader in innovation, announced the latest in fuel gadgets, Sony Power Food, a new way to keep your Sony gadgets charged anytime, anywhere without being constrained by traditional power sources. Now, the same types of fuel you use to power yourself – cake, cereal and energy bars – can be used to power your favorite electronics without hassle.

Sony Power Food.

In today's world, our lives typically revolve around two things: connectivity and portability. However, being constrained by traditional power sources such as wall socket chargers and solar energy don't provide the flexibility needed for today's plethora of portable devices coupled with the average on-the-go lifestyle. Always at the forefront of innovation, Sony tasked its engineers and culinary technicians to go where no consumer electronics brand has gone before – creating the first-ever power source that can re-fuel not only your electronics, but you as well. Introducing: Sony Power Food.

Sony has created the Voltaic Enzyme, a conduit that transfers the chemical energy of organic matter into your gadgets, as an innovative way to tap into the amazing energy of food to bring about the next step in electronic evolution. This vital component converts the energy stored in fats and sugars into a usable source of voltage for any device while enhancing the taste of our favorite foods. Sony strives to improve all aspects of the user experience to make sure its products fit seamlessly into everyday life, delivering the very best experiences for consumers. Sony Power Food will offer this next generation solution to keep Sony fans constantly connected.

With Sony Power Food, gone are the days of running out of gadget battery and desperately searching for a power source to charge up your gadget. This specially designed line of food will charge both you and your device no matter where you are.

  • Sony Power Food Cake Mix: Camera about to die while snapping photos at your daughter's birthday party? Power up directly through the birthday cake – Sony Power Food Cake Mix comes in three delicious flavors: Vanilla, Classic Chocolate and Red Velvet.
  • Crunchy Loops Cereal: Forgot to charge overnight and now running late to a meeting? Plug in to your Crunchy Loops cereal while eating breakfast. The same simple sugars that are broken down into energy by this Sony Power Food cereal provide the exciting flavors we all crave to get us going in the morning.
  • Sony Protein Energy Bar: Out hiking and your music is fading? Recharge yourself and your device with Sony's Protein Energy Bar. Each bar contains a daily serving of fiber, protein and charged lithium so you can plug in, chow down and recharge to take on the day.

Sony Power Food reinvents the way we use our gadgets and delivers uncompromising functionality to meet the expectations and needs of today's technologically advanced consumers. With flexible power sources, uncompromising taste and most importantly, the freedom in portability we all deserve, Sony Power Food provides the future of innovation for Sony fans everywhere. All products are available starting today at Sony Stores and grocery stores near you.

For photos and video of the new Sony Power Food visit sony.com/news.

This non-factual news release is issued by Sony Electronics and is an acknowledged spoof press release for April Fool's Day!

Photo - http://photos.prnewswire.com/prnh/20140401/LA94944

SOURCE Sony Electronics

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
Building custom add-ons does not need to be limited to the ideas you see on a marketplace. In his session at 20th Cloud Expo, Sukhbir Dhillon, CEO and founder of Addteq, will go over some adventures they faced in developing integrations using Atlassian SDK and other technologies/platforms and how it has enabled development teams to experiment with newer paradigms like Serverless and newer features of Atlassian SDKs. In this presentation, you will be taken on a journey of Add-On and Integration ...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...