Click here to close now.


News Feed Item

Working Mother Generations Report Reveals Wide Disparity On Attitudes Towards Work Life Balance

Millennial Parents Are Happiest With Work-Life Choices and Proudest of Their Own Mom's Decision To Work, Show Surprising Ambivalence on Whether Today's Families Should Have One Parent Home With the Kids

NEW YORK, April 1, 2014 /PRNewswire/ -- A new survey of 2,163 moms and dads about the impact their generational status has on their own work life choices and satisfaction was released today by the Working Mother Research Institute. The study, which examines attitudes of Millennials, Generation X and Baby Boomers, finds Millennials are the happiest generation of parents, reporting they have a secure and stable job (65%), are upbeat about their family finances (64%) and are most satisfied with their relationship with their spouse (71%).  But not all their news is rosy: Millennials express ambivalence about the current state of work-life balance, with 60% saying they believe one parent should stay home to care for the children.

Commissioned to mark the 35th anniversary of Working Mother magazine, the "Working Mother Generations Report" found the greatest disparity in generational attitudes on work-life issues lies between Millennials (born 1981-2000) and Baby Boomers (born 1946-1964).  The full research report, which is sponsored by SC Johnson, can be found here. Highlights include:

  • A total of 71% of Millennials says they are satisfied with their choice to be a working or stay-at-home parent vs. 59% of Boomers.
  • Millennials report higher satisfaction with their relationship with their spouse/partner, with 71% reporting they are satisfied vs. 56% for Boomers.
  • 75% of Millennials are satisfied with their partners' contribution to the family's finances, while only 58% of the Boomers are.
  • Millennials score highest (60%) in believing one parent should stay home to care for the children, over Generation X (50%) and Boomers (55%). And yet, they also are more likely to believe that when a mom works outside the home, it sets a positive example for her children (62%), Gen X (57%) and Boomers (55%).

Carol Evans, president of Working Mother Media, says, "This report finds fascinating differences among the generations, with parents in each group having their own ideas about the best ways to manage career and family obligations. These are important differences employers should note as they tailor work life policies to benefit the widest range of working parents."


Working Mother magazine launched in 1979, just as Boomer Moms entered the workforce in large numbers. Thirty-five years later, with 68% of partnered moms and 75% of single moms working outside the home, the impact of that major workforce shift is still being felt among the three generations making up the majority of American workers today.

  • Millennial parents are more likely to say they are proud of their mom's decision to work (45% vs. 34% of Boomers and 37% of Gen Xers, who were born between 1965 and 1980).
  • Mothers who are currently stay-at-home are almost as likely to have grown up with a working mom (74%) as those mothers who are now working themselves (78%).
  • Surprisingly, less than half of the working moms surveyed say they hope their daughters will become working parents.. While an overwhelming majority of working moms want their sons and daughters to have a career (97% and 92%, respectively), only 38% hope their daughters will become working parents. By comparison, 78% of working moms hope their sons will become working parents.
  • Notably, however, daughters brought up by breadwinning moms (the primary earner for their family) are more likely to say they are currently the primary earner for their own family.

Kelly M. Semrau, Senior Vice President—Global Corporate Affairs, Communication and Sustainability at SC Johnson, says, "As a mother of two girls, I felt a personal connection to this research, which is essential to understand working parents' needs by generation. With its valuable insights, businesses like ours can develop programs and benefits that address each generation."


  • More than half of all Millennials say that flex causes work to interfere with family time vs. only a quarter of Boomers. Millennials report working the same average hours—7.8 daily—as the other generations, but roughly half say they "cannot get away from work."
  • Millennials are much more likely to say they would prefer to work even if they did not have to financially (47%) vs. Gen X (37%) and Boomers (36%).
  • Gen X is the least likely generation to say they're fulfilling a higher purpose through work than just making money (13 percentage points lower than Millennials and 8 percentage points lower than Boomers).

Generation X has a "front row seat to work life tensions," says Working Mother Research Institute Director Jennifer Owens. "This is not that surprising, considering that this generation is striving to move into higher positions at work, while also working to guide their children through homework, after-school activities and everything else, with an eye towards college. Meanwhile, Boomers are thinking about their own future changes, including retirement, and are mostly likely to be dealing with elder care issues with their parents."

About the Methodology
All 2,163 survey participants were between the ages of 18 and 64 years old with a child under 18 living at home with them at the time. Sixty percent of the respondents were currently employed, 40% were unemployed (either temporarily or voluntarily), 48% were Gen X, 35% Millennials and 17% Boomers. The Working Mother Research Institute developed the survey and fielded it online. Bonnier Custom Insights, a division of Bonnier Corporation, tabulated the responses, which were analyzed by Maria S. Ferris Consulting LLC.

About Working Mother Media
Now in its 35th year, Working Mother magazine reaches more than 2 million readers and is the only national magazine for career-committed mothers, while ( offers working mothers @home and @work advice, solutions, and ideas. This year marks the 29th anniversary of Working Mother's signature research initiative, Working Mother 100 Best Companies, and the twelfth year of the Best Companies for Multicultural Women. Working Mother Media, a division of Bonnier Corporation  (, includes the National Association for Female Executives (NAFE,, Diversity Best Practices (, and the Working Mother Research Institute. Working Mother Media's mission is to serve as a champion of culture change.

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.

SOURCE Working Mother Media

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...