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New adidas Apparel Lowers Your Temperature and Raises Your Game

TORONTO, ONTARIO -- (Marketwired) -- 04/01/14 --

Editors Note: There is one photo associated with this press release.

Today, adidas launches a revolution in active cooling technology, the adidas Climachill(TM) range. The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres. The technology provides an instant 'chill' effect to help athletes' performance in warm conditions lowering their body temperature so they can train harder, run longer, retain their focus and compete at a higher level.

adidas understands how important temperature management is to achieving optimal performance. Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact. A microfiber fabric allows the apparel to act like mesh and wick excess moisture away from the skin. Using evaporation and conduction methods together for the first time, the SubZero flat yarn contains titanium and is woven throughout the inside of each article of clothing. Flat yarn has more surface area than traditional yarns, allowing it to transfer heat away from the body.

The range was rigorously tested in the state of the art adidas 'Clima' chamber, with temperatures as high as 50 degrees C. By using a 35-degree 'hot plate' to simulate critical functions of the human skin, adidas were able to determine a pre-selection of functional fabrics to find the ultimate Climachill(TM) fabric.

The Climachill(TM) technology goes on sale worldwide from 1 April within various categories including; Men's, Women's and Kid's Training.

David Beckham, Climachill(TM) ambassador, unveiled the range on YouTube: http://www.adidas.com/go/acAAA

Beckham commented: 'Playing and training in extreme conditions can be very challenging both mentally and physically. In my time as a player I have played in cold conditions in the North of England and in very hot climate in the US - weather can really make a difference to an athlete's performance. The technology used in the Climachill(TM) range will really help athletes concentrate on their game so they can perform at their best, even in the harshest of conditions.'

Heike Leibl, adidas SVP for Training added: 'At adidas we are constantly striving to create innovations to make the athlete comfortable so they can focus on performance. The Aluminium Cooling Spheres used in the Climachill(TM) range provide an instant 'chill' effect to keep the athlete at their peak optimum temperature to perform at their best in any conditions.'

Climachill pieces - including running and training will be available April 1 at Sport Chek, Sport Experts, adidas sport performance, adidas.ca and select independent retailers nationwide.

To view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/adid0331.jpg

Contacts:
adidas Canada Group
Melanie Cammalleri
905-266-4505
Melanie.cammalleri@adidas.com

SELECT Public Relations
Andrew Findlater
Mobile - (416) 659-1197
afindlater@selectpr.ca

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