Welcome!

News Feed Item

Show Me the...Brand? Key to Stimulating Small Business Growth During Slow Recovery is Not Just About the Money

Second Edition of Popular Brand Strategy Guide Shows Small Businesses, Startups and Entrepreneurs How to Make Smarter Marketing Moves on a Budget

SAN MATEO, Calif., April 1, 2014 /PRNewswire-iReach/ -- As we enter the sixth year following the recession, small businesses especially are still struggling during the slow recovery. Sales continue to be tepid and many will need an extra boost in order to stay afloat. What these businesses do not realize is that more capital is not the answer to their problems; the stimulus they really need is to get smarter about how they market to, connect with and delight their target customers.

(Photo: http://photos.prnewswire.com/prnh/20140401/MN93621)

Brand strategist, speaker and author Maria Ross of Red Slice has helped countless startups and small businesses with her popular book, Branding Basics for Small Business, since its publication in 2010 shortly after the end of the recession. This practical and entertaining guide to building a strong brand has now been updated with fresh content around social media, networking, email marketing, content marketing; interviews with the likes of Alexandra Franzen, Ann Handley, Mike Michalowicz, Marty Neumeier, Amy Schmittauer and more; additional real-world case studies of entrepreneurial success; and a recommended reading list. The second edition will be published on April 1, 2014.

"Small organizations waste so much time and money on 'random acts of marketing' that get them nowhere, so more budget is not the answer," says Ross. "It's about creating a clear brand strategy to target the right people with the right message at the right time. There are just too many marketing options out there and you can drive yourself mad by trying to do it all. You can be more effective if you focus on the brand strategy to guide fewer activities that really engage, inform and delight your audience."

Small businesses, startups and non-profits can build as solid a following as large corporations can with the resources they have available to them. As Ross details in Branding Basics for Small Business, the secret is starting with a strong brand strategy. Brand is your core promise, personality and reason for being. Effective branding is not about how much money you spend but on how clearly and consistently you communicate the right message through everything you do. Ross shares practical tips and actual case studies of powerful small business brands, plus insights from global marketing experts and entrepreneurs on generating buzz and loyalty, making smarter and more efficient marketing decisions, and standing out from the crowd. 

Marty Neumeier, author of The Brand Gap, Zag, and Metaskills: Five Talents for the Robotic Age says, "Maria Ross makes it clear that branding isn't just for big companies, rich companies, or consumer companies. It's for your company. In a single readable volume, she shows you how to separate yourself from the pack and win." 

About Maria Ross

Maria Ross is a brand strategist, author and speaker who believes cash flow and creativity are not mutually exclusive. As creator of Red Slice, she advises entrepreneurs and small to midsized businesses on creating irresistible brands. Prior to that, she spent years guiding marketing strategies for both start-ups and global brands, including Discovery Networks, Monster.com, and Business Objects. Ross has written two books and delivers keynotes and workshops for organizations such as BlogHer, The New York Times Small Business Summit and the Chamber of Commerce. She has appeared in numerous media outlets, including MSNBC, ABC News, Huffington Post, NPR, and Entrepreneur. Maria is based in San Mateo, California and serves clients worldwide. Find out more at www.red-slice.com.

About the Book:

Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (Norlights Press) was first released in 2010 and is used by entrepreneurs, startups, small businesses and non-profits everywhere to build an irresistible brand on any budget. The newly updated 2nd Edition launches April 1, 2014 and includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success. It is available online at Amazon.com, BN.com and BrandingBasics.info in paperback and digital forms or can be requested from your local bookseller via Ingram Distribution.

Media Contact: Maria Ross, Red Slice, LLC, 206-661-0227, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Maria Ross

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walked through how Octob...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...