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More Than 1,000 Stations are Live on WideOrbit’s Media Sales Management and Proposal Solution
|By Business Wire
|April 1, 2014 06:01 AM EDT
Inc., the leading provider of advertising management software for
media companies, is pleased to announce that more than 1,000 radio and
television stations are operating on its industry-leading advertising
sales management and proposal solution, WO
Media Sales helps broadcast companies manage sales
operations across account management, avails, planning, order EC,
multimedia selling, research and analysis. In September 2012, WideOrbit
acquired the assets of OneDomain to help strengthen its product offering
for broadcast sales executives. WideOrbit
combined the best of its sales management and CRM system with
OneDomain’s and launched WO
Media Sales and WO
Media CRM at the 2013 NAB
Show. By February 2014, WideOrbit’s
Media Sales team was installing WO
Media Sales at a rate of more than 500 stations per year with
more than 1,000 live stations. WO
Media CRM is also gaining momentum with broadcasters who are
eager to maximize their AE effectiveness and selling time, while
providing state-of-the-art reporting for sales management.
has recently expanded the Media Sales and CRM team by more than 20%,
adding support staff, QA, client-focused product managers and
will continue to focus on growing product features in WO
Media Sales and WO
Media CRM, improving workflow and increasing benefits provided
to sales and traffic organizations through seamless integration with WO
Traffic, the company’s leading traffic and revenue management
remains the only single vendor that provides a comprehensive advertising
sales, CRM, traffic, billing and proposal system that manages across
multiple media, stations and markets from a single database, and
delivers seamless sharing of agencies, advertisers, revenue, orders and
“I am proud of how our team has kept up with the extremely rapid
growth,” said Phyllis Neill, General Manager for WO
Media Sales Business Operations at WideOrbit.
“To be above 1,000 stations in less than 17 months is astonishing. We’ll
continue to invest in the infrastructure of the team to ensure that we
can continue this momentum well into the future while focusing on
providing our clients with the exceptional products and support they’ve
grown to expect.”
The latest release, WO
Media Sales v6.62, features numerous enhancements, including
several new research reports, multi-market inventory capabilities, the
ability to run respondent level data and the ability to set up a rolling
average book with auto updates of overnight data. Robust integration
Media Sales and WO
Traffic allows users to share essential data between the
systems, which significantly improves workflow and visibility between
the traffic and sales organizations. WO
Media CRM has been built on top of the WO
Media Sales platform to leverage the AE workflow and overcome
typical adoption challenges.
“I’m incredibly proud of our Media Sales team for all of the hard work
they’ve put into the WO
Media Sales and WO
Media CRM solutions,” said Eric R. Mathewson, Founder and CEO of WideOrbit.
“Exclusive integrations between WO
Media Sales and WO
Traffic deliver unrivaled benefits to our clients. As we grow
and invest in these solutions, we’ll continue to look for new ways to
create greater synergies between sales and traffic organizations to help
our clients improve workflow and optimize profitability.”
will be providing demonstrations of WO
Media Sales, WO
Media CRM, and WO
Traffic, and all of its solutions for radio at the 2014
NAB Show in booths N5129 and N5829 in the North Hall of the Las
Vegas Convention Center, April 7-10. For more information or to schedule
a meeting or demo, go to www.wideorbit.com/2014NABShow
or Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, [email protected].
is the leading provider of advertising management software for Media
provides innovative, proven solutions for managing the business of
broadcast and cable operations – from proposal to order, scheduling to
automation, billing and aging. WideOrbit
has been helping clients since 1999, delivering high ROI, greater
efficiencies and revenue optimization. More than 2,600 Television
stations, Radio stations and Media Networks around the globe use WideOrbit
Traffic software and another 3,200+ stations operate on WideOrbit
Radio Automation platforms. WideOrbit
software manages more than $24 billion in advertising revenue annually.
Clients include: Bell
Square Garden, Meredith
Television Group, Tribune,
Entertainment Sports, Univision
and more than 300 other major media organizations. WideOrbit
is headquartered in San Francisco, with offices in Seattle; Denver;
Dallas; Birmingham, AL; and Agawam, MA.
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