Welcome!

News Feed Item

New Vehicle Transaction Prices in March Up 1.2 Percent Year-Over-Year, According to TrueCar

Average Incentive Reaches More Than $2,700 Per Vehicle

SANTA MONICA, Calif., April 1, 2014 /PRNewswire/ -- TrueCar, the negotiation-free car buying platform, estimated today that the average transaction price (ATP) for light vehicles in the U.S. was $30,986 in March 2014, up $370 (1.2 percent) from March 2013 and down $366 (-1.2 percent) from February 2014. 

TrueCar Logo.

"Consumers continue to be unmotivated despite YOY increases in incentives" said Larry Dominique, President of ALG and Executive Vice President of TrueCar.  "Historically high transaction prices may be testing the boundaries of consumer affordability."

Average Transaction Price

Manufacturer

March

2014

March  2013

February 2014

Percent Change vs. Mar. 2013

Percent Change vs. Feb. 2014

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$31,717

$29,208

$30,405

8.6%

4.3%

Ford (Ford, Lincoln)

$32,661

$32,270

$33,601

1.2%

-2.8%

GM (Buick, Cadillac, Chevrolet, GMC)

$33,954

$32,620

$33,268

4.1%

2.1%

Honda (Acura, Honda)

$29,202

$27,096

$27,366

7.8%

6.7%

Hyundai/Kia

$24,070

$22,934

$23,149

5.0%

4.0%

Nissan (Nissan, Infiniti)

$25,910

$27,800

$26,653

-6.8%

-2.8%

Toyota (Lexus, Scion, Toyota)

$30,946

$29,346

$29,949

5.5%

3.3%

Volkswagen (Audi, Porsche, Volkswagen)

$37,152

$36,567

$39,313

1.6%

-5.5%

Industry

$30,986

$30,616

$31,352

1.2%

-1.2%








In addition, TrueCar estimated that the average incentive for light vehicles was $2,773 in March, up $203 (7.9 percent) from March 2013 and up $71 (2.6 percent) from February 2014.

Incentive Spending

Manufacturer

March

 2014

Forecast

March

2013

February 2014

Percent Change vs. Mar. 2013

Percent Change vs. Feb. 2014

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$3,349

$3,323

$3,248

0.8%

3.1%

Ford (Ford, Lincoln)

$3,260

$2,944

$3,184

10.7%

2.4%

GM (Buick, Cadillac, Chevrolet, GMC)

$3,719

$3,697

$3,514

0.6%

5.8%

Honda (Acura, Honda)

$1,991

$1,568

$1,923

27.0%

3.6%

Hyundai/Kia

$1,965

$1,351

$1,929

45.4%

1.9%

Nissan (Nissan, Infiniti)

$2,889

$2,757

$2,787

4.8%

3.7%

Toyota (Lexus, Scion, Toyota)

$1,864

$1,570

$1,802

18.7%

3.4%

Volkswagen (Audi, Porsche, Volkswagen)

$2,578

$2,403

$2,514

7.3%

2.5%

Industry

$2,773

$2,570

$2,702

7.9%

2.6%







TrueCar estimated the ratio of incentive to average transaction price for light vehicles was 8.9 percent in March 2014, up 6.6 percent from March 2013 and up 3.8 percent from February 2014.  Hyundai experiences a notable increase in the incentive to average transaction price ratio in March, up 39% YOY.

Incentive to ATP Ratio

Manufacturer

March

2014 Forecast

March

2013

February 2014

Percent Change vs. Mar. 2013

Percent Change vs. Feb. 2014

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

10.6%

11.4%

10.7%

-7.2%

-1.2%

Ford (Ford, Lincoln)

10.0%

9.1%

9.5%

9.4%

5.3%

GM (Buick, Cadillac, Chevrolet, GMC)

11.0%

11.3%

10.6%

-3.4%

3.7%

Honda (Acura, Honda)

6.8%

5.8%

7.0%

17.8%

-3.0%

Hyundai/Kia

8.2%

5.9%

8.3%

38.6%

-2.0%

Nissan (Nissan, Infiniti)

11.2%

9.9%

10.5%

12.4%

6.6%

Toyota (Lexus, Scion, Toyota)

6.0%

5.3%

6.0%

12.6%

0.1%

Volkswagen (Audi, Porsche, Volkswagen)

6.9%

6.6%

6.4%

5.6%

8.5%

Industry

8.9%

8.4%

8.6%

6.6%

3.8%

 

About TrueCar
TrueCar is the negotiation-free car buying platform. TrueCar empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing information, and a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar's transparent upfront pricing information and guaranteed savings certificate make the car buying process simple so buyers never overpay. TrueCar's mission is to prove that truth and transparency is a more profitable way of doing business -- starting with automotive. Its national network of more than 7,000 TrueCar Certified Dealers is committed to providing negotiation-free savings for some of the country's largest membership and service organizations, including AARP, American Express, AAA, USAA and Consumer Reports. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is a privately held company headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.

Logo - http://photos.prnewswire.com/prnh/20110118/LA31413LOGO

SOURCE TrueCar

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...