Welcome!

News Feed Item

New Vehicle Transaction Prices in March Up 1.2 Percent Year-Over-Year, According to TrueCar

Average Incentive Reaches More Than $2,700 Per Vehicle

SANTA MONICA, Calif., April 1, 2014 /PRNewswire/ -- TrueCar, the negotiation-free car buying platform, estimated today that the average transaction price (ATP) for light vehicles in the U.S. was $30,986 in March 2014, up $370 (1.2 percent) from March 2013 and down $366 (-1.2 percent) from February 2014. 

TrueCar Logo.

"Consumers continue to be unmotivated despite YOY increases in incentives" said Larry Dominique, President of ALG and Executive Vice President of TrueCar.  "Historically high transaction prices may be testing the boundaries of consumer affordability."

Average Transaction Price

Manufacturer

March

2014

March  2013

February 2014

Percent Change vs. Mar. 2013

Percent Change vs. Feb. 2014

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$31,717

$29,208

$30,405

8.6%

4.3%

Ford (Ford, Lincoln)

$32,661

$32,270

$33,601

1.2%

-2.8%

GM (Buick, Cadillac, Chevrolet, GMC)

$33,954

$32,620

$33,268

4.1%

2.1%

Honda (Acura, Honda)

$29,202

$27,096

$27,366

7.8%

6.7%

Hyundai/Kia

$24,070

$22,934

$23,149

5.0%

4.0%

Nissan (Nissan, Infiniti)

$25,910

$27,800

$26,653

-6.8%

-2.8%

Toyota (Lexus, Scion, Toyota)

$30,946

$29,346

$29,949

5.5%

3.3%

Volkswagen (Audi, Porsche, Volkswagen)

$37,152

$36,567

$39,313

1.6%

-5.5%

Industry

$30,986

$30,616

$31,352

1.2%

-1.2%








In addition, TrueCar estimated that the average incentive for light vehicles was $2,773 in March, up $203 (7.9 percent) from March 2013 and up $71 (2.6 percent) from February 2014.

Incentive Spending

Manufacturer

March

 2014

Forecast

March

2013

February 2014

Percent Change vs. Mar. 2013

Percent Change vs. Feb. 2014

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$3,349

$3,323

$3,248

0.8%

3.1%

Ford (Ford, Lincoln)

$3,260

$2,944

$3,184

10.7%

2.4%

GM (Buick, Cadillac, Chevrolet, GMC)

$3,719

$3,697

$3,514

0.6%

5.8%

Honda (Acura, Honda)

$1,991

$1,568

$1,923

27.0%

3.6%

Hyundai/Kia

$1,965

$1,351

$1,929

45.4%

1.9%

Nissan (Nissan, Infiniti)

$2,889

$2,757

$2,787

4.8%

3.7%

Toyota (Lexus, Scion, Toyota)

$1,864

$1,570

$1,802

18.7%

3.4%

Volkswagen (Audi, Porsche, Volkswagen)

$2,578

$2,403

$2,514

7.3%

2.5%

Industry

$2,773

$2,570

$2,702

7.9%

2.6%







TrueCar estimated the ratio of incentive to average transaction price for light vehicles was 8.9 percent in March 2014, up 6.6 percent from March 2013 and up 3.8 percent from February 2014.  Hyundai experiences a notable increase in the incentive to average transaction price ratio in March, up 39% YOY.

Incentive to ATP Ratio

Manufacturer

March

2014 Forecast

March

2013

February 2014

Percent Change vs. Mar. 2013

Percent Change vs. Feb. 2014

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

10.6%

11.4%

10.7%

-7.2%

-1.2%

Ford (Ford, Lincoln)

10.0%

9.1%

9.5%

9.4%

5.3%

GM (Buick, Cadillac, Chevrolet, GMC)

11.0%

11.3%

10.6%

-3.4%

3.7%

Honda (Acura, Honda)

6.8%

5.8%

7.0%

17.8%

-3.0%

Hyundai/Kia

8.2%

5.9%

8.3%

38.6%

-2.0%

Nissan (Nissan, Infiniti)

11.2%

9.9%

10.5%

12.4%

6.6%

Toyota (Lexus, Scion, Toyota)

6.0%

5.3%

6.0%

12.6%

0.1%

Volkswagen (Audi, Porsche, Volkswagen)

6.9%

6.6%

6.4%

5.6%

8.5%

Industry

8.9%

8.4%

8.6%

6.6%

3.8%

 

About TrueCar
TrueCar is the negotiation-free car buying platform. TrueCar empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing information, and a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar's transparent upfront pricing information and guaranteed savings certificate make the car buying process simple so buyers never overpay. TrueCar's mission is to prove that truth and transparency is a more profitable way of doing business -- starting with automotive. Its national network of more than 7,000 TrueCar Certified Dealers is committed to providing negotiation-free savings for some of the country's largest membership and service organizations, including AARP, American Express, AAA, USAA and Consumer Reports. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is a privately held company headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.

Logo - http://photos.prnewswire.com/prnh/20110118/LA31413LOGO

SOURCE TrueCar

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.