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SquareTrade Launches Industry's First Heartbreak Protection Plan

Protection plan provider SquareTrade launches world's first warranty to protect Americans from a broken heart

SAN FRANCISCO, April 1, 2014 /PRNewswire/ -- #1-rated protection plan provider SquareTrade, which is trusted by millions of happy customers, launches a world first – insurance against the greatest of all calamities… a broken heart. The Heartbreak Protection Plan is designed to keep customers happy by offering any lovelorn American recuperative therapy and a year's subscription to an online dating site of their choice, to help them find love again.

As with its protection for smartphones, tablets and other household electronics, a claim is filed by showing proof of breakage. A text message, email, or simply a change in Facebook relationship status - are all considered adequate proof. The Heartbreak Protection Plan is an easy add-on for current customers who protect their gadgets with SquareTrade. For new customers, simply go to and choose Heartbreak in the drop down menu.

SquareTrade's Chief Marketing Officer Ty Shay explains why the company has decided to launch this one-of-a-kind protection, alongside its other protection plans:

"SquareTrade is built on happy customers and turning a bad situation into a good one. So it makes sense to not just protect customers' gadgets but their hearts, too. Just like our fast and easy service that gets your smartphone back to you overnight, Heartbreak protection helps you find love again- expeditiously and with out too much downtime."

Dr. Ila Forlop, Cardiac Specialist, adds: "It's about time that the insurance industry created protection for this category. Not only does a broken heart take its toll on you emotionally, but physical side effects like loss of sleep, loss of appetite and undue stress are also common. With SquareTrade's Heartbreak protection, the length of time spent suffering is shortened dramatically – getting customers back in the love game faster than ever before. I endorse SquareTrade's innovative plan whole heartedly."

The Heartbreak Protection Plan launches today worldwide and will be available for all customers at For more information, or to register interest, please visit

About SquareTrade:

SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving significant sales growth and happier customers. Privately held, SquareTrade's investors include Bain Capital and Bain Capital Ventures. SquareTrade is headquartered in San Francisco and London. For more information, go to

SquareTrade is a registered trademark of SquareTrade, Inc.

Happy April Fools' Day!

Media Contact:
Jessica Hoffman
[email protected]

SOURCE SquareTrade

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