Click here to close now.


News Feed Item

nGage Labs(TM) Appoints Kurt DeMarais to Chief Revenue Officer

Marketing Technology Sales Veteran to Drive Market Penetration for Personalized Mobile Engagement Solutions

SCOTTSDALE, AZ and LITTLE ROCK, AR -- (Marketwired) -- 04/01/14 -- nGage Labs, the cutting-edge innovator focused on providing personalized mobile customer engagement solutions, announced that Kurt DeMarais has joined the company in the role of Chief Revenue Officer (CRO).

As CRO, Mr. DeMarais will lead a team responsible for maximizing revenue for nGage Labs and with ensuring the organization's continued growth acceleration as he builds out direct licensing relationships with major brands and enterprises.

"We are extremely excited to have Kurt join the nGage Labs executive management team," said Rod Ford, CEO of nGage Labs. "Kurt brings to nGage Labs a stellar track record of developing, implementing and executing sales growth strategies at fast-growing, innovation-driven marketing technology companies. Kurt's rich experience in direct 1:1 customer engagement coupled with his digital customer personalization experiences within high-growth companies provide him a unique perspective to engage with major brands looking to deliver personalized, real-time content to their customers. Our innovative first-party data personalization engine is tuned using high performance cloud computing to instantly inform personalized content to the digital engagement platforms of major brands and dynamically measure the effectiveness of each personalized engagement. Kurt and his team will accelerate our growth by accelerating the adoption of our personalization digital customer engagement engine by major brands and enterprises."

DeMarais comes to nGage Labs with more than 20 years of enterprise software sales and technical sales management experience. Kurt is a versatile cross-channel executive with a proven track record of building high performance sales teams across multiple industries. Most recently he served as the SVP of Sales & Interactive Marketing at The Allant Group where he was responsible for the large enterprise sales and marketing organization focusing on delivering transformational marketing and analytic solutions. DeMarais has also served in senior-level software sales executive and management roles at TruEffect, Responsys, and Omniture.

He started his career at Procter & Gamble where his strong sales leadership skills allowed him to rise quickly through the ranks propelling him to sales leadership roles at Jacob Suchard and PepsiCo.

"Mobile is the force that has disrupted the way retailers, restaurants, hotels, travel providers and other businesses have sought to engage their customers," said Kurt DeMarais, Chief Revenue Officer of nGage Labs. "I am excited to lead the effort to scale this exceptional team and help bring more enterprises onto the nGage Labs mobile customer engagement platform. This technology is absolutely unique in this marketplace and the expertise that is resident within nGage Labs is unparalleled. Combine all these elements and I believe you have the next evolution of mobile marketing."

DeMarais has a BA in International Relations from Carleton College in Northfield, MN.

About: nGage Labs, Inc.
nGage Labs is the emerging leader in providing full-service, analytically-informed Personalized Mobile Customer Engagement Solutions. We're disrupting the mass discount mobile coupon practice by using customer transaction history and preference data streams to feed real-time predictive analytics that result in each customer receiving a unique and individually personalized mobile offer.

We are innovators and have invested over $10M in providing a seamless and personalized mobile experience through the integrated development of our proprietary cloud-enabled real-time offer personalization engine, mobile delivery platform, mobile redemption capabilities, and dynamic data visualization dashboards.

The result is a comprehensive closed-loop mobile engagement solution enabling brands and enterprises to provide and measure the effectiveness of highly personalized offers delivered to their best customers through text, push, and digital wallets.

Add to Digg Bookmark with Add to Newsvine

Contact Information:
nGage Labs, Inc.
Larry Negrich
VP, Marketing
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...