Welcome!

News Feed Item

The Whistle, Major League Ultimate sign content partnership agreement

The Whistle, the first sports-focused multichannel network, added Major League Ultimate (MLU), North America’s premier professional ultimate Frisbee league, to its catalog of pro league partners this week.

Ultimate Frisbee professionals are taking their game to multi-channel sports network The Whistle. (P ...

Ultimate Frisbee professionals are taking their game to multi-channel sports network The Whistle. (Photo: Business Wire)

Per the partnership, The Whistle will work with MLU to develop and promote content on its YouTube channels such as behind the scenes and cross-channel programming on its digital platforms, including its website, mobile apps and YouTube through its multi-channel sports network (The Whistle Network).

Additionally, The Whistle will provide MLU experienced advice, audience insights, studio space and production facilities in New York and Dallas, access to The Whistle’s other pro league partners and sports-specific community tools to help expand their digital presence.

“Combining one of the fastest growing sports in the world with one of the fastest growing platforms for sports entertainment makes perfect sense,” said Dev Sethi, the Whistle’s Head of Content Partnerships. “Digital audiences move quickly and so does the sport of ultimate. Our subscribers are eager to see more and the league’s teams and athletes are eager to share more tips, tricks and compelling content.”

“Connecting with new fans and athletes is a core value of Major League Ultimate, and The Whistle’s focus on programming tailored to a digital generation fits perfectly with the goals of our organization,” said Jeff Snader, MLU Commissioner. “We can’t wait to see what we can do together to produce quality content on all of the platforms where those fans are looking for sports.”

Launched on New Year’s Eve with the support of pro league partners and content creators like Dude Perfect, the Whistle Network has scaled rapidly. The network is one of the top five sports destinations on YouTube in North America with 3.46 million subscribers, 48 channel partners and a library of over 2,900 videos that have been seen over 425 million times featuring creators, athletes, brands and leagues.

In addition to MLU, The Whistle’s professional league content and equity partners include Major League Baseball’s Advanced Media, the NFL, PGA Tour, NASCAR, Major League Lacrosse, and the U.S. Ski and Snowboard Association.

“Having a partner with the kind of digital expertise The Whistle offers is beyond exciting,” said Nic Darling, MLU Executive Vice President. “Major League Ultimate had over 2.5 million views on our YouTube channel in our inaugural year. We hope to grow that number exponentially in our second year and believe the innovative thinking The Whistle Network provides can help us reach that goal.”

MLU, who enjoyed its first season last year, plans to live stream 24 games in 2014, including its two conference championships and the MLU championship game on its YouTube channel.

The Whistle Network’s leadership team includes The Whistle’s founder and CEO John West, a successful entrepreneur who has started, grown and sold multiple companies; co-founder and Chief Marketing Officer Jeff Urban, a former SVP of Sports Marketing at Gatorade; Whistle network head Kikla, a founding member of the YouTube Sports team; and Head of Partner Operations Dev Sethi, a founding member of YouTube’s on-line acquisition team.

ABOUT THE WHISTLE:

The Whistle is the first sports entertainment network built across multiple platforms to engage and activate the new generation of fans and athletes. Its owners and investors include sports heroes such as Derek Jeter, Peyton Manning, and Tim Wakefield, media pioneers including the former heads of Nickelodeon and MTV, and league equity and content partners like the NFL, Major League Baseball Advanced Media (MLBAM), PGA Tour, NASCAR, Major League Lacrosse, US Ski and Snowboard Association, US Soccer, the Harlem Globetrotters and Alli Sports, who each deliver Whistle fans inside access to professional sports. The Whistle Network (TWN) is the company’s YouTube-based Multi-Channel Network (MCN), which launched with over two million subscribers and provides sports content creators tools, services and expertise to grow while connecting with The Whistle’s audience on multiple platforms. For more information, visit www.thewhistle.com, on Twitter or Facebook.

ABOUT MLU:

Major League Ultimate (MLU), the premier professional Ultimate league, seeks to bring Ultimate to a worldwide audience by making it accessible and exciting for our fans, rewarding for our players, profitable for our investors and productive for our partners. The league is a leading member in the Ultimate community in establishing a space for the sport to grow and flourish at the professional, collegiate and youth levels. The league, entering its second season, has quickly established a major national following with live, online broadcasts of its games, an array of multimedia available on its websites, and a strong presence on social media. The league is comprised of eight teams: Boston Whitecaps, D.C. Current, New York Rumble, Philadelphia Spinners, Portland Stags, San Francisco Dogfish, Seattle Rainmakers and Vancouver Nighthawks. The league was founded by Jeff Snader and Nic Darling in 2012 and is headquartered in Philadelphia. For more information, visit us at www.mlultimate.com, or on Twitter or Facebook. http://mlultimate.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We view the cloud not really as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.