Welcome!

News Feed Item

The Whistle, Major League Ultimate sign content partnership agreement

The Whistle, the first sports-focused multichannel network, added Major League Ultimate (MLU), North America’s premier professional ultimate Frisbee league, to its catalog of pro league partners this week.

Ultimate Frisbee professionals are taking their game to multi-channel sports network The Whistle. (P ...

Ultimate Frisbee professionals are taking their game to multi-channel sports network The Whistle. (Photo: Business Wire)

Per the partnership, The Whistle will work with MLU to develop and promote content on its YouTube channels such as behind the scenes and cross-channel programming on its digital platforms, including its website, mobile apps and YouTube through its multi-channel sports network (The Whistle Network).

Additionally, The Whistle will provide MLU experienced advice, audience insights, studio space and production facilities in New York and Dallas, access to The Whistle’s other pro league partners and sports-specific community tools to help expand their digital presence.

“Combining one of the fastest growing sports in the world with one of the fastest growing platforms for sports entertainment makes perfect sense,” said Dev Sethi, the Whistle’s Head of Content Partnerships. “Digital audiences move quickly and so does the sport of ultimate. Our subscribers are eager to see more and the league’s teams and athletes are eager to share more tips, tricks and compelling content.”

“Connecting with new fans and athletes is a core value of Major League Ultimate, and The Whistle’s focus on programming tailored to a digital generation fits perfectly with the goals of our organization,” said Jeff Snader, MLU Commissioner. “We can’t wait to see what we can do together to produce quality content on all of the platforms where those fans are looking for sports.”

Launched on New Year’s Eve with the support of pro league partners and content creators like Dude Perfect, the Whistle Network has scaled rapidly. The network is one of the top five sports destinations on YouTube in North America with 3.46 million subscribers, 48 channel partners and a library of over 2,900 videos that have been seen over 425 million times featuring creators, athletes, brands and leagues.

In addition to MLU, The Whistle’s professional league content and equity partners include Major League Baseball’s Advanced Media, the NFL, PGA Tour, NASCAR, Major League Lacrosse, and the U.S. Ski and Snowboard Association.

“Having a partner with the kind of digital expertise The Whistle offers is beyond exciting,” said Nic Darling, MLU Executive Vice President. “Major League Ultimate had over 2.5 million views on our YouTube channel in our inaugural year. We hope to grow that number exponentially in our second year and believe the innovative thinking The Whistle Network provides can help us reach that goal.”

MLU, who enjoyed its first season last year, plans to live stream 24 games in 2014, including its two conference championships and the MLU championship game on its YouTube channel.

The Whistle Network’s leadership team includes The Whistle’s founder and CEO John West, a successful entrepreneur who has started, grown and sold multiple companies; co-founder and Chief Marketing Officer Jeff Urban, a former SVP of Sports Marketing at Gatorade; Whistle network head Kikla, a founding member of the YouTube Sports team; and Head of Partner Operations Dev Sethi, a founding member of YouTube’s on-line acquisition team.

ABOUT THE WHISTLE:

The Whistle is the first sports entertainment network built across multiple platforms to engage and activate the new generation of fans and athletes. Its owners and investors include sports heroes such as Derek Jeter, Peyton Manning, and Tim Wakefield, media pioneers including the former heads of Nickelodeon and MTV, and league equity and content partners like the NFL, Major League Baseball Advanced Media (MLBAM), PGA Tour, NASCAR, Major League Lacrosse, US Ski and Snowboard Association, US Soccer, the Harlem Globetrotters and Alli Sports, who each deliver Whistle fans inside access to professional sports. The Whistle Network (TWN) is the company’s YouTube-based Multi-Channel Network (MCN), which launched with over two million subscribers and provides sports content creators tools, services and expertise to grow while connecting with The Whistle’s audience on multiple platforms. For more information, visit www.thewhistle.com, on Twitter or Facebook.

ABOUT MLU:

Major League Ultimate (MLU), the premier professional Ultimate league, seeks to bring Ultimate to a worldwide audience by making it accessible and exciting for our fans, rewarding for our players, profitable for our investors and productive for our partners. The league is a leading member in the Ultimate community in establishing a space for the sport to grow and flourish at the professional, collegiate and youth levels. The league, entering its second season, has quickly established a major national following with live, online broadcasts of its games, an array of multimedia available on its websites, and a strong presence on social media. The league is comprised of eight teams: Boston Whitecaps, D.C. Current, New York Rumble, Philadelphia Spinners, Portland Stags, San Francisco Dogfish, Seattle Rainmakers and Vancouver Nighthawks. The league was founded by Jeff Snader and Nic Darling in 2012 and is headquartered in Philadelphia. For more information, visit us at www.mlultimate.com, or on Twitter or Facebook. http://mlultimate.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...